Email & SMS Marketing

Email marketing remains not only practical and widely used, but it is also the most profitable marketing channel for all insurance verticals. Here’s why.

Phonexa's first-to-market development is a groundbreaking one for the industry because this is the first time calls, leads, clicks, email, SMS, and accounting products are...

What is the key to having all of your efforts work exactly the way they’re supposed to? We’ve outlined a few successful strategies for a successful email subject line.

The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.

In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...

Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...

In today’s age of chatbots and social media influencers, you might be wondering whether email marketing is still worth it for your insurance firm. The simple answer is yes,...