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Email Marketing
Spotlight on Email Marketing: How Much Does Email Marketing Software Cost?
The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.

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Email Marketing
What Is CPM in Email Marketing and Why Does It Matter?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
Email Marketing
Spotlight on Email Marketing: What Is Targeted Email Marketing?
Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...
6 Email Marketing Mistakes Insurance Agencies Should Avoid
In today’s age of chatbots and social media influencers, you might be wondering whether email marketing is still worth it for your insurance firm. The simple answer is yes,...
Email Marketing
Lessons that Super Bowl Commercials Can Teach about Email Marketing
Email marketers can learn a lot from some of the most (and least) successful Super Bowl commercials.

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Email Marketing
5 Features to Look for in an Email Marketing Platform
There are a lot of options when it comes to email marketing platforms. Looking at these features will help you pick the right one.
Popular Verticals Using SMS Marketing
SMS has been a perfect communication tool for many industries. We prove so by examining five industries that are reaping the benefits of SMS marketing.

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