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Email & SMS Marketing

What Is CPM in Email Marketing and Why Does It Matter?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
Spotlight on Email Marketing: What Is Targeted Email Marketing?
Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...
6 Email Marketing Mistakes Insurance Agencies Should Avoid
In today’s age of chatbots and social media influencers, you might be wondering whether email marketing is still worth it for your insurance firm. The simple answer is yes,...

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