Call Log Software and Call Analytics

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Is there a difference between a call log software and call analytics? There actually is.

In short, a call log software is the guts of your phone system. It’s software that gathers data and presents it in an (in the case of Phonexa) intuitive interface. It’ll also provide call center analytics, such as the operator, the department that was called, and data about unanswered calls.

The interface and data that tells the story of your incoming calls is call analytics. It’ll tell you what number the customer called to reach you, where they’re calling from, who they are (collecting data from their phone number), and more.

So, you could say the difference is that a call log software is about the phone system and that call analytics is about the caller.

What does a call log software record?

  • The department that takes the call
  • The operator who received the call
  • The length of the phone call
  • The phone number of any unanswered calls

 

What does call analytics record?

  • The caller’s location
  • The caller’s phone number
  • Caller demographics
  • The keywords driving the call

Phonexa can customize analytics to meet your needs. The combination of call log software and call analytics paints a picture of the caller as well as the driving motivation(s) for making the call. It’s powerful information that helps you perfect your marketing efforts.

Armen Karaoghlanian is the Chief Marketing Officer of Phonexa. He is a member of the CMO Council and has been featured on Complex, Fast Company, and Business Insider.

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