Is there a difference between a call log software and call analytics? There actually is. In short, a call log software is the guts of your phone system. It’s software that gathers data and presents it in an (in the case of Phonexa) intuitive interface. It’ll also provide call center analytics, such as the operator, the department that was called, and data about unanswered calls. The interface and data that tells the story of your incoming calls is call analytics. It’ll tell you what number the customer called to reach you, where they’re calling from, who they are (collecting data from their phone number), and more. So, you could say the difference is that a call log software is about the phone system and that call analytics is about the caller. What does a call log software record? \tThe department that takes the call \tThe operator who received the call \tThe length of the phone call \tThe phone number of any unanswered calls What does call analytics record? \tThe caller’s location \tThe caller’s phone number \tCaller demographics \tThe keywords driving the call Phonexa can customize analytics to meet your needs. The combination of call log software and call analytics paints a picture of the caller as well as the driving motivation(s) for making the call. It’s powerful information that helps you perfect your marketing efforts.