This article is a part of our financial lead generation series, where we shed light on how to generate and convert the most wanted financial leads. Check it out for the insights you can’t find elsewhere.
As a financial advisor, you know perfectly that the modern financial market is unforgiving – you can only succeed if you attract and retain clients better than your colleagues. You heavily rely on the uninterrupted flow of leads, and there’s nothing wrong with it: everyone does, with those on the wave’s crest skimming off incomparably more profits than the rest.
So what’s the success recipe for lead generation in financial advising?
Obviously, you need to double down on the financial advisor lead generation strategies that play to your strengths (and avoid the costly mistakes of buying leads for financial advisors), whether you possess unique expertise and communication skills or are a talented content creator.
And we have 10 strategies-candidates for you, starting right now.
Top 10 Methods To Generate Financial Advisor Leads
If you want to understand how to generate leads for financial advisors, the key thing to acknowledge is that the lead generation landscape is multifaceted and dynamic, with the omnichannel approach being the most effective for the majority of companies.
Here are the top 10 lead generation strategies for financial advisors:
Before we review each financial advisor lead generation strategy in detail, let’s just mention that you don’t have to employ all of them at once but should probably start with what can generate value from the get-go. Next, as you gain footing in the game, the optimal line of development may reveal itself naturally.
1. Automated Lead Generation Software
Financial consultants must put their best foot forward to get exclusive financial advisor leads, as the niche is quite saturated, trust-reliant, and just challenging. Luckily, you can get much help from lead generation software, which can help you leverage financial tools and more.
Here are some strategies to generate financial advisor leads with lead gen software:
- Customized lead qualification: You can screen applicants by custom criteria like risk tolerance or financial goals. For example, the consultant specializing in retirement planning might prioritize leads within a certain age range.
- Personalized content creation: Lead gen software can help you create content for clients seeking financial advice, for example, tax-saving strategies for high-net-worth individuals or educational content around retirement planning for the elderly.
- Integrated financial tools: Integrated tools like a retirement savings calculator can drive more leads to your business and qualify them to a certain extent.
- Referral tracking: Referral software can maximize the marketing impact of your referrals through automated payouts, custom rewards, and more.
There’s no doubt that automated lead generation software can help you generate financial advisor leads and save time. Phonexa’s LMS Sync, a multifunctional lead management system, will help you track potential customers, reengage inactive users, and optimize your acquisition strategies.
2. Content Marketing
Lead generation for financial advisors is all about high-quality content that targets people seeking financial advice: engaging videos, podcasts, blogs, and other formats covering burning and evergreen topics.
Here are some specific examples of content for financial advisor lead generation:
- A webinar on how to double your business in 365 days
- A podcast about retirement funds
- Financial advice on college savings
- A tutorial on estate planning
- E-books on personal finance
- A blog about wealth management
According to HubSpot, companies that engage customers via blogging are 13 times more likely to see a positive return on investment. In turn, 85% of customers tend to check product information and pictures before committing to a purchase.
Source: Think with Google
3. Social Media Marketing
One of the best ways for financial advisors to connect with potential clients and build lasting relationships is to be active on social media. Platforms like Facebook or LinkedIn are powerful tools for attracting potential customers and increasing sales.
The best social networks for financial lead generation in the United States are:
Source: Pew Research Center
Here are the four best social platforms for financial advisor lead generation:
- LinkedIn: With over 600 million members, LinkedIn is a hotbed for financial advisors, where they can promote content on financial health, budgeting, financial planning, etc. to generate organic financial advisor leads.
- Facebook: On Facebook, you can promote your webinars, seminars, or playbooks alongside creating traditional posts around finance.
- Instagram: Instagram has embraced all types of advertising, including financial advising. On Instagram, you can demonstrate your expertise while targeting visuals with informative graphics and videos.
- TikTok: The ever-growing popularity of TikTok leaves you no chance but to embrace it to the fullest. For example, you can create short videos on investment plans or financial monitoring.
Here are some TikTok content examples around financial advisory:
Debt management and budgeting:
Personal finance tips:
Investing and savings:
4. Search Engine Optimization (SEO)
Proper search engine optimization will increase the chance of finding people seeking financial advice. For example, as a financial advisor in Texas, you can list the services you provide and search for relevant key phrases for them:
- Retirement planning US
- Wealth management Texas
- Financial goal setting
- Financial advisor on investment
- Asset allocation Texas
5. Educational Webinars and Seminars
According to the Content Marketing Institute, 73% of marketers believe webinars are the best strategy for attracting potential customers.
Here are some webinar ideas for financial advisors:
- Investment planning: Crafting portfolios that match your clients’ ambitions, risk tolerance, and timelines
- Advice for retirement leads: Sculpting a roadmap for retirement leads to a financially secure retirement
- Sessions on financial literacy: Helping people navigate through the financial market while avoiding unnecessary risks
- Educational webinars: Diving deep into complex financial topics like budgeting and financial planning
- Virtual workshops: Covering topics like “Financial Planning in Uncertain Times” or “Building Wealth Through Smart Investment Strategies.”
6. Paid Advertising
Paid advertising will allow you to create an ad campaign and attract potential customers in just a few days from, say, Facebook and Google ads.
Here’s how paid advertising can benefit financial advisors:
- Targeting specific demographics, interests, and behaviors — for example, targeting individuals near retirement age with retirement planning ads
- Generating qualified leads for financial advisors — for example, offering free consultations, educational resources, or downloadable guides on financial planning.
- Promoting your unique selling proposition — highlighting your unique services like estate planning or socially responsible investing.
Paid advertising is about choosing the right audience and strategy and delivering a quality message. Unfortunately, this is ignored by many financial consultants, causing unnecessary high financial advisor lead costs.
7. Email Marketing
Lead generation for financial advisors via targeted email campaigns will allow you to share relevant website content, updates, and personalized messages to subscribers of different purchase intent and quality.
If you are not sure what to share in your email as a financial advisor, here are some ideas:
- Unique motivation for customers: You may highlight the benefits of financial planning beyond monetary gains: achieving life goals, securing family futures, or gaining control over finances.
- Recent post: Share an article or blog post discussing a current financial trend, investment strategies, or tips for managing finances effectively. For instance, you may present a blog article on “Top 5 Investment Strategies for 2024”
- Free e-book: Offer a comprehensive guide on a specific financial topic such as tax planning, investment fundamentals, or managing debt.
- Latest industry insights: Communicate with followers by discussing recent market shifts or regulatory changes that can impact financial planning or investments.
For even greater productivity when using this strategy, choose a powerful email marketing platform provided by Phonexa. E-Delivery, a comprehensive email and SMS marketing tool, can enhance campaigns and improve your control over communication channels.
8. Referral Programs
Here are a few ways to get referrals for financial advisors besides offering referral bonuses:
- Asking your current customers. Clients with positive firsthand experience can bring in colleagues or friends interested in budgeting and managing their finances.
- Asking other professionals for referrals. For example, you can partner with CPAs or attorneys, who often work with clients seeking financial advice.
- Conducting contests. Creating contests among clients or within a professional network can drive engagement and encourage active participation.
In general, sharing quality content and setting reasonable referral fees will enhance the quality of your financial leads.
Freebies are highly effective because most customers who fall in love with what they get for free are then ready to pay for it.
Here’s what you can offer for free to generate financial advisor leads:
- Educational materials — budgeting templates, expense trackers, or financial planning guides
- Workshops and webinars on budgeting techniques, investment management, or financial planning
- Budgeting apps or tools that assist in money management
- Financial health assessments or consultations
- Free e-books or guides on debt management, savings strategies, or retirement planning
10. Partnerships and Collaborations
Teaming up with related businesses or professionals can expand your reach and attract a wider audience. For example, you can collaborate with an estate planner to provide holistic financial planning services.
Mastering Conversion and Driving Sales with Phonexa
If you want to get more financial advisor leads without unnecessary complications, you have a great choice: Phonexa.
Phonexa’s lead management software suite includes eight unique and progressive solutions for leads, clicks, calls, SMS, and more to automate and enrich your marketing strategies in finance and related niches.
Improve your financial business as a financial advisor with Phonexa’s all-in-one solution for partner and performance marketing, or schedule a consultation to discover how to make the most of your marketing efforts.
Frequently Asked Questions
How important is content creation in lead generation for financial advisors?
Content creation serves as a bridge to connect with potential clients. By offering informative articles, guides, webinars, and social media content, advisors may showcase their expertise and build credibility, attracting individuals seeking financial guidance.
How long does it typically take to see results from financial lead generation efforts?
The timeline for seeing results from your financial lead generation efforts can vary significantly based on the strategies employed, market conditions, and other factors. One thing is always true, though: consistent efforts yield positive results, with some strategies providing quicker outcomes than others.
Patience and persistence are key in lead generation for financial advisors.
How can financial advisors measure the success of their lead generation efforts?
Tracking key performance indicators (KPIs) such as website traffic, conversion rates, email open rates, and client acquisition costs helps measure the effectiveness of financial lead generation strategies.
How to get leads as a financial advisor
Here are the most common and efficient channels that are highly effective in generating financial advisor leads:
- Content marketing
- Social media engagement
- Search engine optimization (SEO)
- Educational webinars
- Paid advertising
- Email marketing
- Referral programs
- Free resources
How can automated lead generation software benefit financial advisors?
Automated lead generation software streamlines lead management, tracks potential customers, encourages inactive users, and optimizes strategies. As a financial advisor, you can integrate tools like Phonexa’s LMS Sync for efficient lead tracking, distribution, and analytics.
Is buying leads worth it?
Buying leads for financial advisors can be a viable lead gen strategy to save time and acquire the target number of customers, but it’s usually better to synergize paid and organic lead generation for financial advisors.
Make sure you’re capitalizing on the earned media. Investing time and effort in organic lead generation for financial advisors, such as content creation, networking, referrals, etc. will sustain you in the long run.
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