Mobile Marketing Strategies

Mobile Marketing Strategies

The significance of mobile can’t be ignored.

We have our phones with us every minute of the day. We’re reading our e-mails on them. We’re texting our friends and family with them. We’re playing games, reading books, and passing the time with them. It’s how we take pictures now – remember the days of having a separate point-and-shoot camera? The smartphone is your one-stop resource, now more than ever.

It’s no wonder why mobile would surpass desktop search. If our phones are how we connect to the world around us, it’s no secret why we’d search and connect with businesses with our mobile devices. In fact, even Google has made mobile a priority, and as of 2016, webmasters are being penalized for not having a mobile optimized website.

These facts send a clear message – your customers are connecting with your via their mobile devices. This is why it’s an absolute necessity that you understand your mobile audience and take advantage of the opportunities in front of you with a mobile marketing strategy.

If Phonexa is the true bridge between you and your consumer, how can its features help capture the potential that’s out there?

Phone Numbers

Phonexa offers a variety of toll-free and local phone numbers. These include 800, 888, 877, 844, 866, and 855 numbers. If you already have a dedicated phone number on your website for mobile search, consider using a branded, vanity number. Can you imagine the success of a dedicated phone number that has your business name or a keyword in within the phone number itself? 

Call Management and Tracking 

Phonexa’s platform offers tracking of your calls, with real-time information about your calls with in-depth analytics. We’ve written about pay-per-click and its importance in the past. The integration of them on your website will help you track your calls, seeing where your calls came from, giving you exclusive insight into your mobile traffic.

Call Recording 

The Phonexa call logic platform captures the call itself and by automatically recording inbound and outbound calls, you have the big picture in front of you. Phonexa’s whispering and barging features also means managers and supervisors can monitor phone conversations of employees for performance and join calls.

It’s important to think of a mobile marketing strategy not as a single step, but rather, a series of actions that will contribute to the tackling of this concept head-on.

The fact is your consumers are on their phones and that’s traffic you can’t track, until now, with Phonexa’s call logic platform.

 

Armen Karaoghlanian is the Chief Marketing Officer of Phonexa. He is a member of the CMO Council and has been featured on Complex, Fast Company, and Business Insider.

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