09
Sep
How to Increase Clicks With Great Email Subject Lines

What is the key to having all of your efforts work exactly the way they’re supposed to? We’ve outlined a few successful strategies for a successful email subject line.

02
Sep
Great Lead Generation Strategies to Help You Reach the Top

From whitepaper and webinars to calls and clicks, lead generation is a constant uphill battle for many sales and marketing professionals.

28
Aug
5 Frequently Asked Questions about Pay Per Call

Before you make the leap to pay per call, take a look at the most common questions businesses have about PPC marketing.

19
Aug
6 Reasons Insurance Companies Need Call Analytics

Marketers use call analytics to better understand which of their efforts are driving the most business, while sales/customer service agents often use the software to understand how to best qualify a call or structure their IVR and other sales funnels.

07
Aug
IDFA Tracking: How Apple’s Decision Impacts Mobile Marketers

Apple has effectively killed IDFA tracking for mobile apps. How will this decision impact mobile marketers—and do marketers who use call tracking need to worry?

05
Aug
Content Marketing Spotlight: How Do I Write a Blog Post?

While content can exist in many different forms, we thought it would be most valuable to first outline one of the most tried-and-true tools for content marketing success: blogging.

29
Jul
What is Lead Routing?

Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it relates to lead distribution software.

16
Jul
Content Marketing Spotlight: Why is Content Marketing Valuable?

Wherever you are on your marketing journey, discover the benefits of producing high-quality, consistent content.

09
Jul
5 Ways Insurance Companies Can Market To Millennials

Now is the time for insurers to target the Millennial generation. Here are a few ways insurance marketers can improve their visibility in the digital space.