Learn how you can implement the perfect lead generation strategy to yield more business leads and reach historic levels of success.

Lead tracking provides granular insight on the performance of different marketing campaigns, letting you know whether you are getting a strong ROI for your marketing spend.

Lead tracking is the process of getting insight into the lifecycle of a lead. If you are working in lead generation, it will tell you where a lead came from and how that lead first interacted with your business. 

Your mobile marketing strategy could all be a waste if you aren’t using AMP call tracking.

Get smart about how you’re getting insurance leads. Here are six lead generation tips for insurance professionals.

Inbound calls are incredibly valuable. You can manage your prospects and optimize your efforts with call tracking and call analytics.

As many are forced to face grim housing prospects, Phonexa takes the first steps to spread awareness and make a difference.

In this blog, we will learn how to create a call goal for tracking calls in Google Analytics, how to create a goal for first-time callers, and view your calls report.

Research shows that 70% of prospects using smartphones call businesses directly from the search ads. Tracking inbound calls can help you identify various metrics that need to be tweaked to increase call conversions.