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For a long time, the industry ran on a “point solution” model, where companies bought...

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Affiliate Fraud Affiliate Marketing Affiliate Marketing Software Behavior Analytics Books360 E-Delivery HitMetrix IVR Lead Distribution Lead Fraud lead generation Lead Management System LeadGen LMS Sync Performance Marketing Ping Post Predictive Modeling Regulatory Compliance Traffic Flow

Often considered a pleasant surprise, a traffic spike can also indicate fraudulent lead activity. It...

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Whether you’re buying or selling traffic, one key question arises: What exactly should you buy...

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While SMS marketing isn’t the most rapidly developing marketing avenue, growing only at about 2%...

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