Phonexa Blog

COVID-19 inevitably has led to an increase in inbound calls. Your business should know the true impact in order to make the necessary adjustments to be successful.

With certain advanced lead generation software and management systems, marketers are able to utilize predictive modeling to better understand their buyer journeys.

We’ve broken it down to the basics and beneficial ways in which Google Ads and call tracking can best support your business.

Learn how insurance companies have the power to use data to create long-term growth.

What is the key to having all of your efforts work exactly the way they’re supposed to? We’ve outlined a few successful strategies for a successful email subject line.

From whitepaper and webinars to calls and clicks, lead generation is a constant uphill battle for many sales and marketing professionals.

Before you make the leap to pay per call, take a look at the most common questions businesses have about PPC marketing.

Marketers use call analytics to better understand which of their efforts are driving the most business, while sales/customer service agents often use the software to understand how to best qualify a call or structure their IVR and other sales funnels.

Apple has effectively killed IDFA tracking for mobile apps. How will this decision impact mobile marketers—and do marketers who use call tracking need to worry?