To further optimize your marketing campaigns and increase your ROI, you need to track and measure some important call tracking metrics.

A call tracking number is a unique phone number that is used for a given marketing campaign. The number is routed to your business number, making it easy to track various call metrics associated with the particular marketing strategy.

The call tracking software uses Dynamic Number Insertion (DNI), which automatically assigns a unique phone number to different concurrent marketing campaigns.

Call tracking is important for improving the ROI of your marketing campaigns. Phone calls register a higher conversion rate than website clicks.

Call tracking is a system that tracks and sorts information about incoming phone calls. It helps you know who is calling your business and which campaigns are driving those calls.

70% of all phone calls are from digital marketing channels like Facebook ads. Use these tips to improve your Facebook ads call conversions.

The warmest months of the year can cause insurance sales to slow down. Here are a few tips to help you keep your cool.

A new report draws attention to Phonexa’s unique all-in-one functionality.

Cloud-based technologies can help insurance firms meet their customer expectations, improve efficiency, and achieve revenue goals. Here’s how.