Marketing Trends and Expert Advice

The Basics of Behavior-Based Marketing

More than 80% of consumers state that they wish to interact with brands that actually understand them. That is what effective marketing campaigns should be about today — relevance and understanding.

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Supercharging Your Business: How to Generate and Demonstrate Product Value Effectively

How do you provide your clients with high-quality service or product and display the value at the same time? And why does value matter so much to businesses?

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How Businesses Can Benefit From Using White Label Solutions

Building an in-house solution for every business problem is a natural response of any entrepreneur.

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8 Industries That Should Take Advantage of Call Tracking Services

Effective allocation of resources and marketing budget is impossible without call tracking software.

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The Truth Behind Intelligent Conversations

Conversation intelligence is the call tracking process that allows revenue-generating teams in marketing, sales, eCommerce, and customer service to understand the motivations of each individual call.

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2021: The Marketing and Compliance Road Ahead

What can be expected in the year ahead regarding compliance and marketing? Take a look at how 2021 is poised to be a year of change.

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The Importance of Lead Response Time

Lead response time can have a significant impact on your business. From conversion rates to customer satisfaction, the value of a quick lead response time is integral to success!

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All You Need to Know About Call Tracking for Television

In this digital age, technological advancements like call tracking software have made it possible for marketers to fill the gap in television marketing data without missing a beat.

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Why Call Tracking Matters to B2B Marketers in 2021

Like in 2020, call tracking is predicted to play an essential role in increasing the success of B2B marketers in the next year.

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How Call Tracking Solutions Can Enhance the Marketing Tactics of Digital Agencies

The client expectations are often high, and digital agencies must live up to them. More often than not, agencies are expected to outperform even if they tend to deliver optimal results.

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