Call Tracking Metrics You Should Measure to Optimize Your Campaigns
To further optimize your marketing campaigns and increase your ROI, you need to track and measure some important call tracking metrics.
Spotlight on Calls: What Is a Tracking Phone Number?
A call tracking number is a unique phone number that is used for a given marketing campaign. The number is routed to your business number, making it easy to track various call metrics associated with the particular marketing strategy.
Spotlight on Calls: How Does Call Tracking Work?
The call tracking software uses Dynamic Number Insertion (DNI), which automatically assigns a unique phone number to different concurrent marketing campaigns.
Spotlight on Calls: Why Is Call Tracking Important?
Call tracking is important for improving the ROI of your marketing campaigns. Phone calls register a higher conversion rate than website clicks.
What Is a Call Tracking System?
Call tracking is a system that tracks and sorts information about incoming phone calls. It helps you know who is calling your business and which campaigns are driving those calls.
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