Google Call Forwarding Number

Spotlight on Calls: What Is a Google Call Forwarding Number?

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This is part of a series looking at the value of inbound calls and call tracking.

The use of smartphones to access the internet has led to increased inbound business calls. Research shows that 70% of prospects using smartphones call businesses directly from search ads.

With that comes the need for businesses to shift their online presence by adapting to needs driven by online consumers and the devices they use to access products and services online.

Tracking inbound calls can help you identify various metrics that need to be tweaked to increase call conversions.

Knowing the value of these analytics, the company has created Google call forwarding numbers to assist businesses. In this article, you will learn what a Google forwarding number is and how to get a Google forwarding number.

What Is A Google Call Forwarding Number?

A Google call forwarding number is a unique phone number provided by Google that you can use to track calls originating from your Google Ads campaigns.

The number provides insightful data on inbound calls, such as a caller’s number, calls that resulted in sales, caller’s area code, and duration of a call — pretty much all the metrics marketers use to run a successful ROI-driven inbound marketing campaign.

How Does A Google Forwarding Number Work?

The Google forwarding number is tied to your business’ phone number extensions. So when using the number, you’ll get call reports on all calls made by prospects.

Some visitors may view your ad, but rather than call right away, they will visit your site first. Google forwarding numbers can provide data on calls made by visitors who click your ads and visit your ad’s landing page before calling in, which, in a way, helps you measure the effectiveness of your ad campaign.

Google provides a code that you can add to your call extension to track various metrics. For each unique click on your ad, the forwarding number is changed. Therefore, every visitor that clicks on your ad will see a different forwarding number. This allows you to track the specific ad and keywords that led to a call.

Who Can Use A Google Forwarding Number?

Any business that needs insight into their inbound calls should use a Google forwarding number.

If you are already using Google Ads, you can get more insights into the calls resulting from your campaigns by using the forwarding number. From the performance metrics, you can optimize your ads and keywords for increased call conversions and more.

How Can I Get A Google Forwarding Number?

  • Setting up a Google forwarding number on your call extension is accessible on Google Ads.
  • When setting up your call extensions, you’ll see a box next to ‘Report phone call conversions.’
  • Click on this box, click on Tools, and select ‘Create a call conversion action.’ After creating the call conversion action, set up your call extension.
  • Click here for complete instructions on how to set up a Google forwarding number.

Using a Google forwarding number effectively tracks inbound calls resulting from your Google PPC campaigns. Additionally, this number provides insights on various metrics that you can optimize for higher conversions.

Have you optimized your Google ads to full potential, but you still want something more? Then, consider learning how Phonexa’s Call Logic can help back your inbound marketing efforts

Tackable Phone Numbers: How Phonexa’s Call Logic Powers Call Campaigns

With full capabilities to manage and power all types of call analytics, Call Logic helps keep your campaign logic focused and successful with call attribution data and real-time support. Here are some Call Logic features that can replace or even optimize Google’s call forwarding numbers :

  • Call Tracking – Phonexa assigns trackable phone numbers to acquire detailed attribution on all inbound traffic to create speedy interactions with call representatives.
  • Toll-Free & Vanity Numbers – Phone numbers that stand out to callers increase your chances of receiving more call traffic. Call Logic will provide you with singular phone numbers for each of your campaigns.
  • Automatic Call Distribution – This feature will allocate calls among agents and locations based on data specifications that you indicate in your system.
  • Interactive Voice Response – This telephony system greets callers with pre-recorded messages and uses voice or touch-tone responses to direct callers to the right destination.
  • Predictive Modeling – This feature gives you insight into probable outcomes of adjusted call strategies for your inbound marketing campaigns.

When looking at it on a smaller scale, Call Logic can do nearly the same tasks a google forwarding number can. But Call Logic is unique because it is bundled within an all-in-one platform for calls, leads, clicks, email, SMS, and accounting — giving you all the necessary tools to launch inbound and outbound marketing campaigns successfully.

If you wish to learn more about how Call Logic can power your future call campaigns, schedule a consultation with our specialists now

Related Articles:

Spotlight on Calls: Why Is Call Tracking Important?

Spotlight on Calls: How Does Call Tracking Work?

Spotlight on Calls: What Is a Tracking Phone Number?

Spotlight on Calls: How Do I Set Up Google Analytics for Call Tracking?

Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.

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