Inbound Call Tracking Software for Pay-Per-Call

Software that powers affiliate networks, advertisers, publishers, and performance marketers to generate, route, and manage inbound calls at scale – with real-time insights to maximize performance.

Call tracking dashboard displaying detailed analytics, lead attribution, and campaign performance metrics.
Customer journey map with a focus on call tracking integration with marketing campaigns and lead management tools.tools.

Top Inbound Call Tracking Software Features

Interactive Voice Response

Drag-and-drop a custom IVR within Call Logic to differentiate callers based on their choices and pave a personalized customer journey. Use simple “Press 1 for Auto, 2 for Home” selections to route callers to an appropriate sales rep or business.

On a call analytics platform, comprehensive call tracking data displays lead status, timestamps, and buyer matches.

AI Call Agents

Add AI Call Agents to your IVR logic to enable human-like conversational experiences for callers and improve call qualification quality, UX, and conversion rates. Feed industry-specific data to AI Call Agents to ensure they possess in-depth expertise on the subject.

Graphics representing AI Call Agents

Call Qualification

Track inbound phone calls in real-time across multiple parameters – phone number, location, product interest, email address, form info, and more – to qualify matching calls and disqualify fraudulent, mismatched, and low-quality calls before they clog your funnel.

Inbound calls to agents based on caller input and availability illustrate IVR and automatic call distribution system routing.

Agent Workload Balancing

Track buyers’ caps to ensure they receive no more calls than they can answer immediately. Minimize call queues, eliminate drop-offs, and distribute callers during peak purchase intent.

Live call metrics, agent performance, and campaign KPIs shown on a call analytics program real-time dashboard.

Server-to-Server Postback

Send conversion data to your affiliate network, advertiser’s CRM, or third-party analytics platform automatically once the call ends, based on how the buyer tags the call outcome. Eliminate manual data exporting in favor of instant, error-free data exchange.

Graphics representing server-to-server postback messaging

Ping Post Calls 2.0

Use demographic, firmographic, and psychographic data to optimize call routing, connecting callers to buyers directly or within a competitive bidding market. Route calls based on priority, weight, payout, or concurrency caps with the 5 call flows supported by Ping Post Calls 2.0.

Graphics representing the ping post call 2.0 distribution model in which partial data is shared with buyers before the lead is sold to the highest-bidding buyer

Call Tracking

Switch between affiliate view (generated calls, billable duration, EPC, and more) and buyer view (purchased calls, call recordings, cost, and more) to get a better understanding of the decision-making process. Optimize inbound call campaigns for your publishers and buyers.

Graphics representing tracking a phone call

Fraud Prevention

Use CAPTCHA, AI Call Agents, and iClear to prevent spam, robocalls, and call fraud. Pre-qualify inbound phone calls to ensure you only handle qualified calls that can be monetized.

Graphics representing ironclad fraud protection with Phonexa's iClear

Monetize Phone Calls with Phonexa’s Inbound Call Tracking

Learn how Phonexa's inbound call tracking software helps pave the best journey for callers. Get everything you need to continuously track and improve call flows, from real-time and historical analytics to call recording.
Real-time call management system allowing flawless lead generation, campaign optimization, and corporate expansion.
Call recording software enables companies to gather important information, strengthen marketing plans, and improve decision-making.
Call tracking analytics platform offers useful insights to increase return on investment, improve campaigns, and propel corporate success.
Representation of a phone call overview
Representation of tracking inbound phone call campaign ROI

Session-Level Attribution

Unmistakably identify the source, location, IP address, and other important data items for the inbound phone calls you handle. Coordinate consumer tracking across Phonexa modules to ensure omnichannel coverage for leads who switch marketing channels.

Call Verification

Verify inbound phone calls in real time with iClear to accept matching calls and reject mismatched, low-quality, and fraudulent calls. Ensure unprecedented call quality by screening industry-specific data, such as the caller’s credit rating, against Phonexa’s internal database and external sources, including the DNC list.

Call Scoring

Score inbound phone calls to get an overarching perspective of dozens of data points, from location to product interest to more specific details, like credit score or driving history. Reduce dozens of metrics into a single call score to guide your decisions.

Call Campaigns at a Glance

Use Phonexa’s comprehensive dashboard to proceed from higher-level data, like daily revenue or EPL, to source-level and call-level data, like how many calls were accepted and rejected, and when and why. Zero in on your best campaigns, callers, and partners.

Back-end ROI Tracking

Pull the post-call status tags–Sold, Not Interested, etc. – from your buyers to understand actual backend ROI on the sold calls, on top of the call duration that qualifies a sale (example: Source: Google Ads, Keyword: “Auto Insurance,” ClickID: 98765, Call Duration: 04:12).

Phonexa Inbound Call Tracking Software to Dissect Call Campaigns

Phonexa’s call tracking software unlocks real-time insights into inbound phone call campaigns, including revenue, earnings per call, and the following publisher-level and call-level metrics:

 

– The number of calls sold versus calls rejected by the publisher

– The duration of the call, including the call duration on the buyer’s side

– The percentage of duplicate calls within the last day, 7 days, 30 days, and 45 days, and how many times the same call was submitted within the respective timeframes

– Publisher payout (Pub), admin commission (ADM), referral payout (Ref), and agent revenue (AGN)

– The number of inbound phone calls rejected by iClear

– Consolidated payout (Cons. Payout) that a buyer pays if the sale is made or upon other pre-agreed conditions

 

You get access to dozens more call tracking metrics, with access levels varying across publishers, buyers, and affiliate networks.

 

The Synergy of Phonexa’s Inbound Call Tracking Software & iClear Phone Call Verification

 

Depending on the call qualification criteria and your risk tolerance, you can choose to verify inbound phone calls with iClear against dozens of parameters, including whether the phone number is in the DNC register or whether it satisfies industry-specific criteria, like credit score, existing lawsuits, etc.

 

Integrating iClear with your call tracking software creates a robust ecosystem that automatically separates high-quality calls from low-quality ones. The calls that pass this initial screening are then ready for data-driven distribution to a matching sales rep or business.

 

Call Tracking for Ping Post and Ping Tree Call Distribution

 

Phonexa’s call tracking is compatible with both Ping Tree and Ping Post call distribution. Our Ping Post Calls 2.0 real-time bidding and lead acquisition product provides greater visibility into the bidding process by enabling both publishers and affiliates to bid on different call attributes.

 

Here are the five call distribution flows with Call Logic, all compatible with call tracking:

 

– Call flow #1 – Data collected by IVR

– Call flow #2 – Data pinged before the call with the caller’s phone number

– Call flow #3 – Data pinged before the call without the caller’s phone number

– Call flow #4 – Call with applications and no bidding

– Call flow #5 – Pinging based on agent availability

 

White-Labeling for New Business Opportunities

 

Whether you’re going to launch your own pay-per-call network, offer call tracking as a product, resell phone calls, or build a phone call marketplace, Phonexa’s white labeling allows you to offer call tracking as your own product while also getting enterprise-class DDoS protection service.

 

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Read More About Call Tracking Software for Businesses

Call Tracking Software FAQs

How does inbound call tracking work?

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Inbound call tracking works by using trackable phone numbers – vanity, local, or toll-free – that consumers use to contact your company. By tracking inbound calls, Phonexa delivers valuable data and granular reporting to support these capabilities, providing deep insights into what is driving your calls.

What information can I collect with call tracking?

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Call tracking delivers a wealth of information about the caller. You can expect useful insights into your campaign, such as which keyword led to the call, the relevant Google Click ID, which web page the call came from, and whether the call could be attributed to a marketing campaign at all.

With Phonexa’s call tracking, you can hone in on individual calls, knowing the caller’s location, the call duration, date, and time, whether the call is unique or a duplicate, and more.

What industries is Phonexa’s inbound call tracking software for?

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Our inbound call tracking software can be used in almost any industry where you handle a large volume of inbound phone calls, including if you’re running your own affiliate network. We have clients from finance, insurance, affiliate marketing, home services, and solar–check out our case studies.

How can call tracking help me make better marketing decisions?

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Call tracking gives you a bird’s-eye view of your marketing strategy by connecting your online efforts with your multi-channel marketing activities. With call tracking, you can use caller data for better ad targeting, boost traffic by shifting resources based on real-time call data, generate more calls & leads from popular landing pages, plan future campaign efforts with predictive analysis, and much more.

How does using a ping tree solution with call tracking improve my call ROI?

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With Phonexa, you can distribute call leads based on price, advertiser priority, purchase intent, and more. Likewise, Phonexa’s ping tree creates new monetization opportunities by redistributing rejected leads until they are sold.

What marketing channels work with the Phonexa inbound call tracking?

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Phonexa’s inbound call tracking service works with nearly every marketing channel. You can use it on websites, for paid and organic search, display ads, social media, email marketing, and even traditional sources like print, radio, and television.

Do you offer toll-free and vanity numbers?

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Yes, Phonexa users and clients can reserve toll-free and vanity phone numbers.

Can I customize the caller experience?

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With Phonexa, you can customize caller experiences through our IVR system with custom call flows and custom greetings. Likewise, you can use local call tracking numbers for local campaigns, vanity call tracking numbers to make your brand memorable, or pull the necessary data from callers to connect them with the right representative.

Is there a way to record calls?

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Yes, Phonexa’s Call Logic module has a built-in call recording feature. Having your business calls recorded with Phonexa means you can analyze them at a granular level and revisit them at any time for reassessment, auditing, or compliance purposes. Likewise, you can use call recording to train your customer support and sales agents.

Can I create a custom IVR that routes callers to specific destinations?

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Absolutely. Our custom Interactive Voice Response (IVR) not only lets you route callers based on specific metrics or filters, but also ensures they are greeted with a friendly greeting and a set of menu options to expedite their experience.

Likewise, you can add AI Call Agents as a module within Phonexa’s IVR to ensure humanlike conversations and advanced caller qualification and distribution. Integrating AI Call Agents doesn’t require you to create a new call flow and can be done in a few clicks.

What is a Dynamic Number Insertion (DNI), and how can it help my marketing campaign?

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DNI is when you assign a unique phone tracking number to each traffic source, enabling you to identify the source of every incoming call. With DNI, different traffic sources show different business numbers, but this doesn’t affect the caller’s experience.

How can businesses leverage call attribution for their marketing campaigns?

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By attributing every inbound call, businesses can collect data and gain deep insights into customer behavior, customize and improve the customer experience, and implement intelligent call routing.

Unlock your sales potential with the best call tracking solution