Take the trial-and-error out of your marketing campaigns and double down on your most profitable traffic sources, ads, partners, and platforms.
Use Phonexa’s predictive analytics software to predict which actions and strategies are more likely to succeed.
Learn where to focus your marketing efforts and spend by gaining an informed view of when and where demand for your product or service is expected to emerge. Scale up and scale back your campaigns when the data suggest it.
Predictive analytics software helps you hit the right consumer with the right marketing message at the right time – when they are likely to behave the way you want them to behave. As new patterns form from the new data, the suggestions change so you can remain cost-effective at all times.
Run just as many simulations as you need to unlock the best-performing campaigns – potentially dozens and hundreds of tries with different ad sets, timings, platforms, and audiences. Take full advantage of predictive algorithms to reduce risks before your money is at stake.
At the end of the day, predictive analytics helps increase conversion rates and ROI on the inbound calls and leads you buy, sell, or manage. Whether you’re testing uncharted territories or polishing already successful campaigns, predictive modeling software gives you a significant competitive edge.
Customize your Waves report depending on your industry, the data you want to visualize, and the type of prediction you want to make. Choose the input that reflects your goals: marketing channel, state, city, lead price, homeownership status, income, etc.
User-friendly visualizations of potential growth areas make predictions easier to understand and act on, helping you see the bigger picture. Instead of relying on a single successful prediction, you can create a data-backed growth roadmap for future campaigns and initiatives.
Predictive modeling insights get more accurate as you accumulate more marketing data, from engagement patterns to conversion rates by channel to how different types of consumers move across touchpoints.
Identify the best pay per call campaigns based on your past performance and what the analytical logic suggests. Learn which call traffic sources are likely to bring higher ROI, which variables should be adjusted for better outcomes, and which campaigns are too risky to run.
Learn which sources, platforms, creative assets, and display timings are likely to succeed in your pay per lead campaigns. Focus your efforts on form submissions from purchase-ready customers who are genuinely interested in marketing communications.
Chances are there are dozens, if not hundreds, of options in front of you as a marketer: traffic sources, target audiences, ad platforms, timings, and many more variables to choose from, each of which can affect whether you get the most out of your lead gen or acquisition campaigns.
This is why Phonexa’s predictive modeling software is so powerful – it allows affiliate networks, advertisers, large-scale affiliates, and any performance marketing business to take guesswork and trial-and-error out of the equation and replace it with data-driven predictions. While not a 100% guarantee, predictive modeling has proven much more precise than relying solely on your past performance. In fact, any static marketing deprives you of your growth opportunities.
Here’s how Phonexa’s predictive modeling software helps enterprise-grade businesses:
Having access to both affiliate-side and advertiser-side data, affiliate networks can benefit the most from plugging that massive amount of information into Phonexa’s predictive modeling system. Whether testing new players, markets, or lead distribution strategies, predictive analytics can significantly reduce risks, increase operational efficiency, and help keep your affiliate network clean and cost-effective
Any company that sells leads or calls, buys leads or calls, or manages lead or call flows can benefit immensely from Phonexa’s predictive modeling software as a risk-free testing tool.
No longer do you need A/B tests to understand how specific campaigns perform – instead, you can run hundreds of simulations, and if that’s not enough, then A/B test the winners, the few chosen campaigns that are predicted to perform the best.
Predictive modeling is an automated marketing forecasting method that pairs your historical performance data with analytical algorithms to provide a data-driven estimate of which traffic sources, audiences, platforms, creative assets, or timing are likely to generate higher ROI.
Predictive analytics is the same as predictive modeling in most contexts.
The only difference is that predictive modeling is mostly about building a model that predicts marketing outcomes, while predictive analytics is a broader term that includes using analytics models, reports, scores, etc. to predict the most likely marketing outcomes for the given input.
But then again, drawing a line between predictive analytics and predictive modeling has no practical meaning most of the time.
Yes, predictive modeling can be used with call tracking software to get a clearer understanding of call campaigns and conversions. When using Phonexa, predictive modeling comes with Call Logic – the platform for call tracking, distribution, and analytics.
For example, observations and conclusions from predictive modeling can help improve the caller journey and determine when and where call campaigns are executed. Likewise, call analytics can be helpful for call centers, such as by showing which hours agents are likely to receive the most calls.
Yes, predictive analytics can help increase ROI and spot growth opportunities by providing you with a marketing roadmap based on the presumed behavior of your target audiences. By using predictive analytics, you can gain a comprehensive understanding of your lead quality and assess the expected effectiveness of new campaigns.
