Manage Leads & Scale Your Pay-Per-Lead Program with Phonexa

Stop paying for clicks or impressions. With Phonexa’s pay-per-lead software, you only pay for verified, qualified leads, ensuring your marketing budget only drives real results.

Book a Demo
4.9/5 5/5
A user interacting with the Phonexa pay-per-lead dashboard, which displays affiliate performance, cost-per-lead, and payout reports for effective affiliate program management.

Enhance Your Pay-Per-Lead Strategy with Phonexa's Solutions

Discover how Phonexa’s pay-per-lead software provides the framework to build, manage, and scale your pay-per-lead programs with full transparency, advanced lead tracking, and real-time validation.

Pay Only for Leads that Convert

With the pay-per-lead model, your marketing costs are directly tied to acquiring new prospects. Set your price and only pay when you get qualified leads.

An icon showing a payment for a verified lead, which is the main idea behind the pay-per-lead model: businesses only pay for real, pre-qualified customer interest.

Access Quality Affiliates

Build and manage your own network of affiliates and partners. Phonexa makes it easy to onboard partners, track, and optimize relationships with your chosen lead sources.

A network diagram that shows a business linked to several high-performing affiliates. This is how our pay-per-lead network helps you reach more people and get traffic from a variety of sources.

Invest in Smarter Lead Acquisition

Instead of paying for impressions or clicks, invest only in qualified leads. Phonexa ensures that every dollar contributes directly to customer acquisition and ROI.

A bar chart that compares marketing costs for pay-per-lead to those for traditional CPM and CPC. The PPL model shows a much lower cost and a higher return on investment.

Ensure Lead Validity

You won’t have to pay for fake or duplicate leads. With Phonexa’s pay-per-lead software, you can set up validation and deduplication rules to ensure you only pay for high-quality, verified leads.

A shield icon over a lead's contact information shows that Phonexa's real-time lead verification process filters out fake or invalid submissions in pay-per-lead campaigns.

Scale Your Campaigns

Grow your business and scale your pay-per-lead program with Phonexa. Pay-per-lead enables predictable cost-per-lead acquisition and transparent performance tracking.

A growth chart illustrating how a business can predictably scale its lead volume by adding more partners to their pay-per-lead affiliate program without upfront financial risk.

Lead Management Platform Features

Icon showing lead distribution for analyzing lead performance Lead Distribution
Icon showing lead analytics for analyzing lead performance Lead Analytics
Icon representing lead tracking software Lead Tracking
Icon representing ping tree lead distribution Ping Tree
Icon representing real-time ping post lead transfer Ping Post Software

Advanced Strategies for Your Pay-Per-Lead Program

Go beyond basic affiliate tracking. Phonexa is the advanced software that empowers you to build and manage a competitive, high-performing pay-per-lead program with your chosen partners.
A real-time graph that shows incoming affiliate leads being tracked and attributed right away. This is a key feature of our pay-per-lead software for open performance marketing partnerships.
An interface for setting up dynamic payout rules, which lets you make different payment structures for different affiliates in your cost-per-lead affiliate program, such as tiered or conditional payments.
An example of an invoice that the platform automatically sends to an affiliate. This makes it easier for your best pay-per-lead affiliate programs to get paid.

Real-Time Tracking

Track every lead as it moves through your funnel. Gain instant visibility into performance, source quality, and partner activity in real time.

Customizable Payouts

With Phonexa’s ping post technology, you can send leads to multiple buyers in real time and accept the best bid. This ensures you capture the maximum value for every qualified lead.

Automated Invoicing

Phonexa automates billing and payouts, ensuring accurate and timely payments for both advertisers and partners.

Integrations

Seamlessly integrate Phonexa’s pay-per-lead software with your CRM and other tools to build a unified performance marketing ecosystem.
Connect Phonexa to Salesforce to instantly add paid leads to your sales pipeline. This lets you follow up right away and keep track of how much each lead costs you.
Salesforce
You can connect with Mailchimp to add new leads from your pay-per-lead campaigns to specific email lists. This lets you send targeted messages and plan long-term nurturing strategies.
Mailchimp
By linking to Google Analytics, you can follow the whole user journey, from clicking on an affiliate link to becoming a lead, which will give you a lot of information about how well your pay-per-lead marketing is working
Google Analytics
Integrating Stripe will let you safely handle affiliate payments. Make your affiliate program reliable and appealing to top publishers by automating commissions for every verified lead.
Stripe
When you connect Phonexa's pay-per-lead software to HubSpot, new affiliate leads will automatically be added to your marketing automation workflows, where they will be nurtured from prospect to loyal customer.
HubSpot
With our SendGrid integration, you can handle and automate all of your communications with your affiliate partners, from letting them know about new leads to updating them on their performance and sending them payout alerts.
SendGrid
Connect with PayPal so that your affiliates have a quick and reliable way to pay, which is an important part of any program.
PayPal
You can connect your pay-per-lead program directly to Zoho CRM to keep track of new leads and give your sales team the information they need to close more deals.
Zoho CRM
For reliable communication, connect with Mailgun to make sure that both lead buyers and affiliate sellers in your pay-per-lead network get email notifications that are highly deliverable.
Mailgun
Add the Facebook Conversion API to your social media campaigns to keep track of leads accurately. This will make sure that every Facebook affiliate lead is properly credited and paid.
Facebook
Integrate with Square to make payments easier for certain types of pay-per-lead models, especially for businesses that use Square for most of their transactions.
Square
When you get a qualified lead through your pay-per-lead affiliate program, a new deal will automatically be added to your Pipedrive pipeline. This makes your sales process faster.
Pipedrive
Integrate Twilio into your pay-per-lead generation campaigns to make it easy to track, route, and attribute calls for your performance marketing efforts.
Twilio
Integrate with Call Criteria to automatically rate the quality of phone call leads. This way, you only pay for high-intent conversations in your pay-per-call programs.
Call Criteria
With our Corpay integration, you can easily handle mass payouts to your global affiliate network, even when they have complicated payment needs and use different currencies for your pay-per-lead programs.
Corpay
Our pay-per-lead software is a key part of the Phonexa suite and works perfectly with all of our other products to create a single performance marketing platform and experience.
More About Phonexa's Integrations
Book a Demo Build My Plan

Why Businesses Rely on Phonexa for Pay-Per-Lead Program Management

Phonexa provides industry-leading pay-per-lead software designed to help businesses manage and scale their pay-per-lead programs. Unlike other companies and lead generation services, Phonexa gives you complete control, from defining qualified leads to automating payouts, preventing fraud, and optimizing cost-per-lead. Whether you run web or call-based campaigns, our platform empowers you to build a transparent, scalable, and profitable pay-per-lead ecosystem tailored to your business.

 

Even when running cost-per-lead campaigns, not every lead will meet your qualification standards. Some may fall short due to targeting mismatches, compliance issues, or low user intent.

 

Here’s how Phonexa helps you stay in control:

 

– Define qualification criteria and lead validation rules from the start

– Track and analyze every lead in real time with HitMetrix and LMS Sync.

– Use data-driven insights to refine targeting, prevent waste, and maximize ROI.

 

Get full visibility into every lead’s journey. Phonexa’s unified platform connects data between affiliates, advertisers, and campaigns, helping all parties access accurate tracking, scoring, and performance insights.

 

Here’s how you can uncover lead data with Phonexa:

 

– LMS Sync: With Phonexa’s LMS Sync, you can collect extensive data on your web leads (for more information, see these 10 web lead analytics tools), create custom-set lead routing configurations, and build a more efficient workflow while staying on top of things with real-time reports on incoming leads and ongoing pay-per-lead and other campaigns.
– Call Logic: Phonexa’s Call Logic provides complete visibility into pay-per-call campaigns, which many advertisers run alongside pay-per-lead campaigns.

 

Having a pay-per-lead software like Phonexa allows you to gain insights that would be missing with any other standalone solution. The most intricate details are only revealed when multiple data types are tracked in real-time and compared to each other and historical performance, as Phonexa’s software suite does.

 

The depth of lead insights is crucial for both affiliates and advertisers running pay-per-lead campaigns. That’s why we recommend you track and analyze your sales funnel properly. At the end of the day, your pay-per-lead efforts can only become more cost-effective if you understand your leads.

 

This is where Phonexa shines: an all-in-one performance marketing suite that streamlines your campaigns and automates lead acquisition, allowing you to focus on the most valuable prospects.

 

Get Started Today
Drive growth with Phonexa's pay-per-lead software. Gain full control, optimize costs, and scale your lead acquisition successfully.
Form enabling to connect with an expert and learn how Phonexa’s pay-per-lead software can help you scale your pay-per-lead program.

Insights You Should Know About the Pay-Per-Lead Model

affiliate compliance Affiliate Fraud Affiliate Management Affiliate Management Software Affiliate Marketing Affiliate Marketing Software Analytics Automated Affiliate Marketing Software Behavior Analytics Call Logic CCPA Compliance Conversion Rate Optimization CPRA CRO Deep Analytics HitMetrix Lead Acquisition Lead Analytics Lead Distribution Lead Fraud lead generation Lead Generation Strategies Lead Management System Lead Processing Lead Qualification Lead Tracking LeadGen LMS Sync Lynx Make Money With Affiliate Marketing Marketing Analytics Marketing Automation Marketing Campaigns Marketing Technology martech Predictive Modeling Regulatory Compliance Tools for Affiliate Marketing Traffic Flow Web Analytics

Pay-Per-Lead Marketing: Everything You Need to Know

Whether you’re buying or selling traffic, one key question arises: What exactly should you buy...
Affiliate Management Affiliate Management Software Affiliate Marketing Affiliate Marketing Software Affiliate Program Automated Affiliate Marketing Software Click Tracking Lead Acquisition Lead Analytics Lead Distribution lead generation Lead Management System Lead Processing Lead Tracking LeadGen Lynx Make Money With Affiliate Marketing Tools for Affiliate Marketing Traffic Flow

The 12 Best Pay-Per-Lead Affiliate Marketing Programs

Check our recent article on PPL marketing and learn all an affiliate needs to know before embarking on PPL marketing campaigns.
Lead Distribution lead generation Lead Optimization Pay Per Call

Insights and Strategies for Navigating the Pay Per Lead Maze

The latest installment of Phonexa's Amplify webinar series is a performance marketing masterclass aimed at helping affiliates...

Pay-Per-Lead FAQs

What is pay-per-lead marketing?

icon arrow down

Pay-per-lead, or PPL marketing, is a performance-based model where affiliates (publishers) sell leads to advertisers in exchange for a commission per lead. Pay-per-lead marketing ensures that brands and advertisers only pay for tangible results, leading to a higher ROI and more efficient budget allocation.

How does a pay-per-lead program work?

icon arrow down

A business creates a pay-per-lead program defining what counts as a qualified lead and the cost-per-lead. Partners drive traffic or submit leads, and each lead is tracked and checked before the affiliate gets paid.

What is the difference between pay-per-lead and pay-per-sale models?

icon arrow down

In a pay-per-lead model, payment is made when a prospect expresses interest, such as by completing a form. In a pay-per-sale (PPS) model, payment occurs only after a sale is completed, often resulting in higher commissions.

How do you track affiliate leads accurately?

icon arrow down

Pay-per-lead software like Phonexa helps keep track of things accurately. Every affiliate gets a different tracking link or ID. The software gives credit for the lead back to the right affiliate in real time when a user converts through that link, making sure that the payment is fair and clear.

Why do I need software to run a successful pay-per-lead program?

icon arrow down

Managing a pay-per-lead program manually can be challenging. Phonexa’s pay-per- lead software automates tracking, lead validation, fraud prevention, and payments, giving businesses a comprehensive platform to run lead programs efficiently and transparently.

Scale Your Pay-Per-Lead Program with Phonexa

Book a Demo

Take a Product Tour