How Address Verification Can Help You Purchase the Leads You Need

Regardless of the industry and scale, having a system that verifies leads in real-time, before you accept them, makes a big difference. Not only do you know exactly what you’re paying for, but you can also optimize your marketing campaigns based on the collected data, like the lead’s physical address.

Speaking of which, knowing the lead’s location can be a game-changer for your campaigns. But even if you sell products online, appealing to the unique features of the lead’s location can give you a head start in nurturing and converting them.

Lead verification services like iClear make address verification simple, allowing you to verify thousands of leads for just a few dollars and select the verification type that best fits your business goals.

Sounds good? Then read on to explore how address verification can help you buy quality leads.

Book a demo to learn how iClear address verification software synergizes with Phonexa.

How iClear Helps Verify Leads’ Physical Address

Knowing the physical address of the leads you’re buying is beneficial across the board, from improved routing and targeting to enhanced compliance. For local businesses, it’s an absolute must. For example, if you’re a roofing company from Dallas, you’re likely only interested in leads within, say, 25 or 50 miles of Dallas.

For industries such as insurance, mortgage, HVAC, and home services, knowing the lead’s location helps offer them relevant coverage options and assess risks. For instance, you can charge a home insurance quote based on whether the lead is from a fire or flood zone. 

Last but not least, you can use different iClear features in sync to identify discrepancies between the lead’s address specified on the form and the address inferred from their IP. For example, if the lead claims to be from Dallas but is using a Romanian IP address, you may not want to proceed with the purchase.

Address Verification with iClear

Address Validation	Checking and validating the lead’s address	$0.02 per ping
Geo by Phone	Identifying the lead’s country and area code by their phone number	$0.0005 per ping
Get Geo Info from User IP	Identifying the lead’s county, region, and city by their IP address	$0.0005 per ping

iClear: Address Validation

When a lead fills out a form, they typically specify their address, city, state, and postal code. All this data can be checked for spelling and structure using the Address Validation service. Then you can filter out leads that provide invalid addresses (ones that cannot exist in reality) and – no less importantly – replace an invalid address with the correct one, issuing a prompt to the lead.

Here’s an example:

• Lead’s input – 12 Jonh Ave, Bostn, MA
• iClear’s correction – 12 John Avenue, Boston, MA 02118

Real-time form corrections may come in the form of a pop-up prompt, like “We corrected your address – please confirm it.” Likewise, if you’ve spotted the mistake after purchase, you can rectify it in the background and send a follow-up via email, SMS, or phone call. 

However, if you’re selling an online product and don’t have any compliance restrictions, or if you’ve already collected the lead’s location from cheaper iClear services like Geo by Phone or Get Geo Info from User IP, you may not need to validate your leads’ physical addresses.

iClear: Geo by Phone

The Geo by Phone feature can help identify mismatches between a lead’s claimed location and the area code of their phone number. Then you can route inbound phone calls to the best-fitting operator without disrupting the caller’s journey. 

For example, if you have on-site teams in several states, you can use Geo by Phone to connect callers to an operator from their state or one of the nearby states if the most relevant operators are busy. This way, not only do you get a fraud protection layer, but you also maximize the use of your resources, and you can even manage the workload between different departments.

iClear: Get Geo Info from User IP

The Get Geo Info from User IP service extracts a lead’s country, region, and city based on their IP address without relying on the information from the form. As long as you know the lead’s IP address (you don’t need special software to detect it), you also know their inferred location, even if they haven’t provided their phone number.

Book a demo to learn more about how Phonexa’s clients can benefit from iClear.

Synchronous vs Asynchronous Address Validation & Verification

As a Phonexa client, you can run iClear verification services, including Address Validation, Geo by Phone, and Get Geo Info from User IP, either in real-time (synchronously) or post-purchase (asynchronously), depending on your goals and risk tolerance.

• Synchronous verifications and checks are performed in real-time as you’re buying leads. In other words, you will only buy leads that have passed the verification.
• Asynchronous verifications and checks are performed without interrupting the lead purchase and are typically used to gain historical insights into your campaigns.

Whether to go with one or the other option largely depends on the reliability of your traffic sources, or you can choose to check a random percentage of leads to save resources while still monitoring the traffic quality.

Read also: Free Traffic Sources for Affiliate Marketing

Address Validation vs Geo by Phone vs Get Geo Info from User IP

	Address Validation	Geo by Phone	Get Geo from User IP
Data Source	User-provided data	User-provided data	Passively collected data
Use Cases	Pre- and post-screening leads	Pre- and post-screening leads	Pre- and post-screening leads
Fraud Detection	Flags invalid address formats	Flags mismatches between the claimed location and the phone area code	Flags mismatches between the claimed location and the IP-derived location
Limitations	Does not confirm the actual address existence	Relies on the phone number provided by the lead	False positives if the lead uses a VPN
Cost	$0.02 per ping	$0.0005 per ping	$0.0005 per ping

From a practical perspective, the cost-effectiveness of iClear’s tools depends on how well-thought-out your lead flow is. Even though the prices are the lowest in the market, it’s understandable that you want to minimize operational costs for your lead acquisition campaigns.

How to Use iClear for Cost-Effective Lead Acquisition

Step 1. Initial Lead Filtering with Geo by Phone and Get Geo Info from User IP

If you’ve got a large number of leads to process, it might make sense to pass them through the low-cost filtering with Geo by Phone to sieve out the phone numbers that don’t have your target area codes, including international and invalid numbers. 

Additionally, you can use Get Geo Info from User IP to infer the lead’s city and state from their IP address (unless they’re using a VPN, which you cannot know about anyway – that’s the margin for error you have to deal with as a lead buyer). 

Example: You’ve bought 50,000 leads and spent $50 for initial filtering (50,000 leads × ($0.0005 + $0.0005)). Even if you’ve detected 50 irrelevant leads, which is a low number for this volume, you’ve only spent $1 on rejecting one lead and keeping your marketing pipeline clean.

Step 2. Address Validation for High-Intent Leads

If you’re buying expensive leads or want to minimize risks, you can run the leads you’ve checked with Geo by Phone and Get Geo Info from User IP through address validation to confirm whether the submitted address can exist (is not misprinted).

Example: You’ve bought 50,000 leads and spent $1,000 on address validation (50,000 leads × $0.02). If you’ve detected 50 invalid physical addresses, you’ve only paid $20 per lead to keep your pipeline clean. This may not sound as good a deal as $0.0005-worth checks, but it all depends on the cost of the lead you’re buying.

Read also: Why Do Companies Buy Cheap Leads?

Last but not least, you can compare the results of all three address checks to find discrepancies and then reject the lead, issue a prompt in real-time as they’re filling out the form, or send a follow-up request to correct the data.

Your All-in-One Performance Marketing Software Suite for Smooth Lead Acquisition

Address verification is important, but it’s only one tiny aspect of lead management. To continuously grow your bottom line, you need to complete dozens, if not hundreds, of business objectives while not losing sight of the bigger picture. 

This is why we’ve created Phonexa, an all-in-one performance marketing software suite that uncovers granular insights into your leads and their journey. Whether you buy or sell leads, you can manage it all in one place, with all collected data bits in full sync and synergy.

“Phonexa has set up anomaly detection and systemwide notifications to say, ‘hey, looks like this is broken and this isn’t working. This allows you to go and spend more time doing the stuff that you really want to be doing, which is optimizing your marketing.” – David Pickard, CEO at Phonexa, from Phonexa’s Amplify webinar series

From affiliate to email to SMS, Phonexa covers all marketing avenues, allowing you to focus on global strategic objectives without wasting resources on things that can be automated. All data is pulled to an all-encompassing dashboard, so you’re always on top of things.

 

Get Phonexa’s all-in-one performance marketing software suite at a single price:

Build your plan now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

What is address validation and verification in the context of lead acquisition?

Address validation checks the format and structure of the lead’s address: spelling, ZIP code structure, and whether the city matches the state. Address validation is typically part of early-stage lead filtering, where you want to ensure the lead’s address is valid (can exist). 

In contrast, address verification is checking the lead’s address against external databases to determine whether it actually exists and is deliverable. Address verification ensures that the leads you’re buying are of high quality and that your on-site teams can actually reach the address.

Do I only need to validate my leads’ addresses, or should I also verify them?

Whether you need simpler address validation or more precise address verification largely depends on the trustworthiness of the traffic source. For example, if you’re buying leads from a reliable affiliate, you may only want to check them for typos and mechanical errors. But if you’re tapping into new traffic sources or audiences, you might need more comprehensive checks.

What is the best address checker?

iClear is arguably the best address checker on the market because of its flexibility, cost-effectiveness, and precision. You can set the system to run either in real-time, only accepting the verified leads, or in the background without interrupting the lead flow. Likewise, you can choose any depth of verification to only pay for the data you need.