New Summary Reports for Publishers & Buyers: Phonexa Product Updates

Liana Tonoyan
Chief Information Officer
2 minute read
Liana Tonoyan
Chief Information Officer
2 minute read

Phonexa’s tech team has been working hard to innovate and build custom solutions across our products to optimize and power your performance marketing campaigns.

Here are just some of the new significant features and improvements we’ve made in recent weeks across our products.

Updates in LMS Sync & Call Logic 

Seamlessly Verify Lead Data Legitimacy with TrustedForm 

Overview: Phonexa has been updated to support TrustedForm Certificate API v4.0. Recommended by ActiveProspect as the most current version for utilizing TrustedForm services, TrustedForm Certificate API v4.0 ensures users can seamlessly verify the legitimacy of the lead data.

Phonexa users can find this new feature within the “Trusted Form Retain” action in the Tracking functionality on Product and Campaign levels. 

Learn more: Event Tracking Type: Trusted Form Retain 

Transfer Unanswered Calls to Different Campaigns 

Overview: Operators are often unavailable to answer calls, and the call gets disconnected, resulting in lost revenue for the client and their publishers. Our new feature will mitigate the risk of any potential lost revenue and make sure one of your campaigns takes the call.

In the IVR Find Buyer block, we’ve added a new feature that routes a call to the next campaign in the ping tree if the first campaign does not accept the call for any reason. The call will continue to be routed to the following campaigns in the ping tree until one of the campaigns accepts the call.

Learn more: The “Find Buyer” block & The “Return Client” block

New Summary Reports for Publishers & Buyers Give Improved Data Analysis 

Overview: In addition to the detailed report on returns and adjustments, Phonexa now has summary reports for Publishers and Buyers that highlight critical insights, trends, and patterns for effective decision-making. Start monitoring performance from various sources, analyze data, and make decisions based on detailed reports on returns and adjustments from large volumes of data. With a new set of summary reports, Phonexa clients will be able to analyze data more effectively, group data based on different criteria, and make optimizations to their lead flows to eventually maximize earnings. 

Learn more: Return/Adjustment Summary (Publisher)

Learn more: Return/Adjustment Summary (Buyer)

Leverage Arithmetic & Logical Expressions to Derive New Data 

Overview: You can now use arithmetic and logical expressions to derive new data based on existing data with custom columns. This allows for more detailed and customized reports, providing you with the specific insights you require. Adding custom columns to reports allows you to display the information not included in the basic system reports. 

Learn more: Custom Columns For Reports

Are you looking for a particular feature or product functionality in Phonexa? Let us know by emailing

Got Questions?

Get in touch! We are available 24/7.

Liana Tonoyan avatar
Liana Tonoyan
Chief Information Officer
Liana Tonoyan is the Chief Information Officer at Phonexa. She oversees the operational and technical sides of the business for the all-in-one marketing automation solution for calls, leads, clicks, email, SMS, accounting, and more. Liana works closely with the company's leadership to set and drive organisational vision and technical strategy, all while ensuring effective implementation for goals and objectives. Liana has extensive experience across online marketing and lead generation industries throughout her career. She’s previously worked at KPMG, where she managed the operations department and worked closely with C-level staff.
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