Pay-Per-Sale: Realize Your Potential with Lead Tracking & Analytics

Pay-per-sale marketing is almost riskless for advertisers – you only pay commissions out of your profits – but that doesn’t mean you’re getting the most out of it. In fact, you can take your marketing game to the next level with the right lead management software. 

Again, you need to know what traffic you’re getting: where they are coming from, their demographics, psychographics, purchase history, and interactions across channels. All of that can be unlocked with Phonexa, an all-in-one performance marketing software suite.

“Whenever we see a client using a tooling system that makes them have to do something manual, we try and build a solution for them – that’s how we’ve ended up with eight pieces of software under one roof. Our perfect customers are media buyers, performance marketers, advertisers, carriers – anyone in the affiliate marketing or the lead generation space that’s looking to optimize their journeys, media buying budgets, spend and make sure they are delivering the best service to consumers while also optimizing their ROI at all times.” – David Pickard, CEO at Phonexa, from Phonexa’s Amplify webinar series

And if you’re a pay-per-sale affiliate, then you need consumer data even more in order to generate leads that convert. Remember, within pay-per-sale, you get no profit from bounced leads – and though you can blame the advertiser for the lack of sales skills, it’s also about the quality of traffic you supply.

The bottom line is: Whether you’re a pay-per-sale affiliate, advertiser, or affiliate network, you can benefit immensely from the insights into the leads you buy, sell, or manage. 

Take a product tour to discover how Phonexa helps grow affiliate marketing campaigns.

What Is Pay-Per-Sale and How Does It Work?

Here’s how pay-per-sale marketing works:

• An advertiser – traffic buyer, who is usually a business selling goods or services – is looking for a way to ramp up sales volumes. So they set up an affiliate program that pays commissions on sales of the products they want to promote.
• A publisher (an affiliate) – a website, blog, or social media owner with an audience – is looking for ways to monetize their online presence. They join pay-per-sale affiliate programs – known as pay-per-sale offers – that match their audience.
• An affiliate network – a middleman between affiliates and advertisers – is a platform that unites hundreds of affiliate programs and ensures a safe business environment for both parties. The world’s biggest affiliate networks are Amazon Associates and ShareASale.

Pay-per-sale commissions range from a few dollars for retail products to several thousand dollars for high-ticket financial, insurance, or real estate products. 

Example: A car insurance blogger applies to a pay-per-sale auto insurance affiliate program through an affiliate network. They receive a unique tracking link that ensures correct attribution, with every click being tracked on the advertiser’s and the network’s side. For every sale made by the referred consumer, the blogger receives an agreed-upon commission, like 5% to 50%, depending on the product.

Some pay-per-sale affiliate programs offer recurring commissions, rewarding publishers for the second, third, or even all the purchases made by the referred consumer. All other things being equal, recurring affiliate programs are a better option in the long run.

Pay-Per-Sale Marketing for Affiliates

High Commissions	Pay-per-sale affiliate marketing usually offers higher commissions among all marketing models: Pay-per-sale – 5-50% per sale, translating into $5 to $500 on average for most products Pay-per-lead – $0.1-$50 per lead, with some high-ticket PPL affiliate programs paying up to $250 per lead (for example, in the finance industry) Pay-per-click – $0.01-$0.5 per click Pay-per-impression – $0.5-$5 per 1,000 impressions No less importantly, pay-per-sale publishers are motivated to generate quality traffic that their advertisers can convert. Otherwise, publishers receive no commission. Example: An affiliate promoting a $50,000 solar panel system in one state with a 15% commission can earn $7,500 per sale. In contrast, a PPC model paying $0.50 per click would require 15,000 clicks to match that income, which may not be realistic for smaller states.
Recurring Income	Not only can pay-per-sale affiliates create evergreen content that generates revenue for months and years on end, but they can also earn recurring commissions for the entire lifetime of a referred customer, which is especially popular for subscription products. Example: If you promote a $50-per-month software subscription with a 20% recurring commission, you’ll earn $120 for each referral who remains subscribed for a year.
Large Number of Programs	You can find dozens and hundreds of pay-per-sale programs in almost any industry on platforms like OfferVault and choose the one that accepts your type of traffic.
Low Fraud Risk	Paying only for verified sales makes it easier to avoid fraud, with fewer reversed payouts. In pay-per-sale, a referral actually completes a transaction, which is almost impossible to fake.
Possible Payout Increase	Even though advertisers only pay for closed sales, they still spend time and money on converting leads. If you consistently bring in high-quality traffic, you may be able to negotiate higher commission rates.

Pay-Per-Sale Marketing for Advertisers

No Risk	As an advertiser, you only pay when a sale happens, so there are no costs if there are no profits. Likewise, it’s much easier to calculate an optimal commission size because you don’t have to guess conversion rates and profits.
High-Quality Leads	In pay-per-sale marketing, affiliates are 100% motivated to drive actual sales rather than clicks or leads that may not convert. So, they tend to create quality content that has genuine value, rather than trying to lure consumers into merely sharing their contact data or clicking on an affiliate link.
Easier Scalability	It’s much easier to scale pay-per-sale traffic than ramp up the number of leads and clicks. Remember, no matter how much traffic you get, you’ll still pay the same commission percentage.
No Fraud	As long as the transaction is made, the risk associated with paying commissions is minimal. As an extra protection layer, you can use click tracking software like Lynx.

Pay-per-sale is a risk-averse affiliate marketing model, but most advertisers still don’t realize their full potential – and neither do affiliates. In general, most performance marketers lack insights into their traffic, which leads to suboptimal targeting and ROI.

➥ Phonexa’s lead tracking, distribution, and analytics software fills all these gaps, providing affiliate marketers with a clear view of their campaign, regardless of whether they generate leads, sell leads, or are in the middle of the process as an affiliate network.

Here’s a sneak peek at our comprehensive dashboard:

Take a product tour to see Phonexa’s performance marketing software in action.

Pay-Per-Sale Marketing: The Power of Lead Tracking, Distribution & Analytics

Whether you’re generating leads for sale or buying leads, knowing the details of their journey – where they are coming from, who they are, how they interact across touchpoints and respond to your marketing messages, and what you can do better to convert them – can make your affiliate marketing much more cost-efficient while also protecting you from fraud.

And it’s even better when you have it all under one roof.

Phonexa’s performance marketing software suite might be what you’re looking for – eight synchronized solutions that unlock exhaustive data on leads and web calls and automate the most time-consuming routines of tracking, distribution, and analytics. You still have full control over the process, but now you also have plenty of time for strategic business decisions.

For affiliate marketers, the three main tools within Phonexa are:

• Lynx for click tracking and attribution
• LMS Sync for lead tracking, distribution, and analytics
• Call Logic for call tracking, distribution, and analytics

The other five solutions also contribute to your affiliate success. You can remarket leads with E-Delivery, block unwanted leads with our suppression list management tool Opt-Intel, collect website behavior insights with HitMetrix, and streamline accounting with Books360.

Lynx: Click Tracking

Almost every marketing campaign starts with a click, so tracking the full history of clicks can set your campaigns on the right trajectory from the get-go. 

With Lynx, you can track affiliate clicks and combine click data with other customer journey attributes to get a holistic view of specific groups of customers, traffic channels, publishers, or advertisers.

 

LMS Sync: Lead Tracking, Distribution, and Analytics

Not every click results in capturing consumer data, but when it happens, you must have a system in place that tracks the submitted details as well as distributes the lead to the best advertiser while analyzing the collected insights so you can level up your game.

LMS Sync does exactly that, allowing you to climb on top of the lead generation mountain:

• Granular lead attribution
• Multi-level lead distribution
• Real-time and post-factum lead analytics
• Customizable reports and integration with seven other Phonexa solutions

 

Call Logic: Call Tracking, Distribution, and Analytics

What LMS Sync does for leads, Call Logic does for inbound phone calls, collecting every trackable detail, including our IVR and AI Call Agents, and connecting consumers to a best-fitting internal or external operator.

Here’s how affiliates, advertisers, and affiliate networks can use Call Logic:

• Affiliates can qualify generated calls to matching advertisers, especially if they participate in multiple affiliate programs. For example, you can use AI Call Agents to connect potentially the most profitable callers to the highest-paying advertisers.
• Advertisers who buy calls can set up their IVR system and AI Call Agents to qualify callers before accepting or rejecting them. You can train AI Call Agents for specific topics and lines of conversation so they only answer relevant questions.
• Affiliate networks can accurately distribute thousands of leads daily. The bigger the network, the more value you can get from a custom call distribution logic.

 

Book a demo to learn more about how Call Logic can grow your call-reliant business.

Following Up on Leads and Callers with E-Delivery

Whether buying or selling leads or phone calls, you want to get the most out of your campaigns. E-Delivery provides you with the opportunity to effectively nurture and follow up on leads, including those that aren’t sold on the first try. 

Since you’ve already collected plenty of data on your bounced leads, you can easily hit them with the right email at the right time, all through automated follow-ups.

 

Predicting Pay-Per-Sale Marketing Outcomes with Predictive Modeling Software

Phonexa’s predictive modeling software analyzes clicks, leads, phone calls, and every other aspect of the customer journey to predict campaign outcomes, such as where, when, and what ads to display to what consumers.

Read also: Top 10 AI Predictions for Lead Generation

Here’s how predictive modeling works: AI runs your suggested campaign – where, when, and to whom you’re going to display your ads – against historical patterns to issue a data-driven guess about whether this set of settings is going to be effective. The best thing is that you can run just as many simulations as needed at no cost before you’ve designed your ideal campaign.

 

Your All-in-One Performance Marketing Software Suite

Phonexa closes a seemingly insurmountable gap in marketing – the need to switch between reports and systems to cover the full spectrum of marketing needs. You’ve got all performance marketing tools under one roof, with all essential data flowing into an all-encompassing dashboard. 

“Our ethos, our job is to build the most capable software possible and then get out of the way. Build all the features, all the functionality, give our clients pure flexibility, pure control, and fail-over redundancy – essentially, build a robust system that is never a thing that hinders our clients.The worst thing in the world is when you scale a brand, you start generating traffic, and then your system or your software is what’s holding you back. So our logic is to build as much functionality as you can under one roof and then get out of the way.” – David Pickard, CEO at Phonexa, from Phonexa’s Amplify webinar series

You’re in full control, informed at all times, and all your campaigns are driven by data.

 

Get Phonexa’s all-in-one performance marketing software suite at a single price:

Build your plan now, or book a demo to learn more about Phonexa.

Frequently Asked Questions

What is pay-per-sale marketing?

In pay-per-sale marketing, advertisers pay a commission on sales made to referrals generated by affiliates. The whole process is mediated by the affiliate network and the affiliate program created by the advertiser and accepted by the publisher (affiliate).

What is better: pay-per-lead or pay-per-sale?

Whether pay-per-sale or pay-per-lead is better depends on the ROI you can get from each of these marketing models. It’s more about your skills than the model type itself. 

That said, pay-per-sale programs are generally safer for advertisers and riskier yet potentially more profitable for affiliates, whereas pay-per-lead programs are safer for affiliates, while riskier for advertisers who must make sure they’re buying quality leads that they can convert into sales.

How much can you earn with pay-per-sale affiliate programs?

There’s no limit to the total amount of earnings you can make with pay-per-sale affiliate programs, up to hundreds of thousands and millions of dollars for the biggest affiliates. To sell your traffic at the highest price, you can join several affiliate programs.

Where can I find the best pay-per-sale affiliate programs?

OfferVault offers one of the biggest databases of pay-per-sale affiliate marketing programs, which you can filter by category, country, network, and other parameters. For every program, the website offers the most essential data, including the payout model and size, and when the information was updated the last time, which is important so you don’t misjudge programs.