The Top-25 Performance Marketing Solutions to Automate Your Business

It’s no secret that most successful digital marketing strategies are performance-driven and calculated before implemented. Marketers no longer rely on guesswork; instead, they use performance marketing software to tailor their campaigns to the needs and wants of the target audience and monitor progress in real-time and against historical data.

It’s extremely important to choose the right performance marketing software because it lays the foundation for everything you do in business. Choose the wrong one, and you’ll quickly run short on data or critical functionality, with many of your campaigns going askew.

But don’t worry – we’ve got you covered.

We have researched the market to identify the 25 best performance marketing software solutions you can use with full confidence. They are all great, but – with all due respect – nothing beats Phonexa.

Without any further ado, let’s jump right into it.

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Before you explore our list of performance marketing tools, agencies, and advertising solutions, let me ask you one question: 

Would you rather have your marketing covered with a comprehensive solution, or would you try to align several narrow-focused solutions?

I would surely choose an all-encompassing one, which is why I’m a huge fan of Phonexa. So if you’re with me on it, please explore Phonexa and how easy and convenient it is to manage it all from one dashboard.

Phonexa – Eight-in-One Performance Marketing Software

Phonexa is an eight-in-one performance marketing software suite that unites top industry solutions for web and call lead generation and acquisition campaigns, including granular lead tracking, distribution, and analytics. Whether you buy or sell leads, you can unlock actionable customer insights that you cannot get access to with any other tool.

“Billy.com’s experience with Phonexa has been nothing but perfect, from the hospitality that they provide when we come out here, the resources that they give us to do what we needed to do for our operation. Right off the bat, their performance summary that you can check on the buyer level as well as publisher level is huge. That’s kind of a good step one to any reporting – seeing all the different data that you can collect from there. You can find stuff that you would realistically never be able to find without their report. We couldn’t ask for more.” – Tony Schomberger, business development manager at Billy.com

Here are our eight performance marketing software products:

Here are some of the performance marketing improvements you can make with Phonexa:

• Synergizing affiliate, referral, social media, SEO, email, and SMS marketing into a single comprehensive strategy that drives leads and conversions
• Paving the optimal journey for every customer across campaigns and touchpoints while tracking their interactions at a granular level
• Implementing FCC-compliant lead generation practices when buying or selling leads with Phonexa
• Simulating future campaigns without risks to implement the winning scenarios and avoid overspending on underperformers

The best thing is that with Phonexa, you only pay for what you use. Use this online price calculator to make an accurate subscription price estimate based on your needs.

“Phonexa is end-to-end software built for performance marketing and affiliate marketing teams that are driving a high volume of consumer traffic. We help them track their affiliate marketing and performance marketing efforts in one place, allowing them to see their affiliate traffic alongside the different ways that their consumers are actually reaching out to them. This includes leads, calls, transactions, traffic from affiliates, and other inbound marketing sources.”  – Talar Malakian, CMO at Phonexa

Take a product tour to learn how Phonexa’s eight-in-one performance marketing software works in sync.

Top-10 Performance Marketing Tools in 2025

Everflow – Omnichannel Campaign Tracking and Full Visibility into Your ROI

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
78,046	2	46	0.44	35.42%	51.68%	0.53%	8.48%	0.09%	3.79%

Everflow is a performance-driven marketing platform that tracks and analyzes your performance across campaigns and partnerships so you can grow your ROI and scale without losing quality. Likewise, Everflow covers paid campaigns, including Meta Ads, Google Ads, and TikTok.

Here are the core performance marketing features of Everflow:

• Tracking all your performance marketing channels, including affiliate marketing, with one software solution
• Attribution of events around sales, conversions, leads, renewals, and more
• Partnership management: tracking sales, conversions, payouts, and more
• Integrating with your existing tech stack, CTMs, PPC, and ad platforms

Everflow is all about granular performance marketing analytics, so you can drill down into every marketing channel and squeeze the most out of it.

HubSpot – the Leading CRM Platform with Performance Marketing Tools

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
36,269,658	2	29	0.57	44.46%	42.55%	0.81%	7.48%	0.13%	4.51%

HubSpot is likely the most well-known CRM in the world, offering a huge performance marketing toolkit that comprises Marketing, Sales, Operations, and Commerce hubs. Among many other things, HubSpot offers tools for lead nurturing and scoring, ad management, campaign performance and attribution reporting, social media marketing, etc.

Here are the core performance marketing features of HubSpot:

• Omnichannel performance marketing automation: emails, follow-ups, lead nurturing, etc.
• Ad management across Meta Ads, Google Ads, Instagram Ads, LinkedIn Ads, etc.
• Multi-touch attribution and real-time reporting

Long story short, HubSpot is the biggest player in the game, so it might be your safest bet if you want to start with one of the most explored performance marketing platforms.

Looker Studio – Marketing Performance Visualization Tool from Google

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
83,788,048	2	41	0.46	37.98%	49.50%	0.70%	7.93%	0.15%	3.61%

Looker Studio is a freemium data visualization tool from Google that can reinforce your performance marketing with interactive dashboards and reports, including integrations with Google-native platforms and tools like YouTube Analytics, Google Analytics, Google Ads, and more.

Here are the core performance marketing features of Looker Studio:

• Dashboard and report sharing across teams and stakeholders
• Visualizing charts, tables, etc.
• Drag-and-drop integration dashboard
• Integration with core Google products

The free plan with Looker Studio only unlocks three out of nine features, but it might be just enough to see whether you can find value in this performance marketing add-on. The paid plan, though, only costs $9 per month, a fraction of what you’d pay for most other marketing performance tools.

MailChimp – the World’s Biggest Email Marketing Platform

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
15,092,927	2	85	0.42	43.48%	43.56%	0.91%	7.88%	0.11%	4.05%

If you’re in marketing, you surely know MailChimp, the leading email marketing automation platform that provides everything you need to craft, track, and analyze emails. In addition to standard performance marketing metrics like open rates, click-through rates, and conversions, MailChimp enables granular segmentation, behavioral targeting, and lots of integrations.

Here are the core performance marketing features of MailChimp:

• Exhaustive email performance data
• Top-to-bottom email marketing automation
• Advanced segmentation and accurate targeting

As far as email marketing goes, MailChimp might be your best solution. However, since it’s not really a complete performance marketing toolkit, I’d use it as a complementary solution.

Microsoft Power BI – Business Intelligence platform for Performance Marketers

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
45,333,477	2	28	0.45	35.20%	52.49%	0.64%	7.52%	0.08%	3.90%

Power BI is one of the best data visualization tools, allowing you to better understand the collected data by consolidating it into an appealing, easy-to-perceive form.

Here are the core features of Power BI:

• Advanced digital marketing performance reporting software

• Side by side campaign comparison
• Focus on truly important marketing metrics

From attribution to user behavior to overall campaign performance, Power BI is a great freemium tool to improve your decision-making and save time on tasks that can be automated.

SEMrush – SEO and Content Performance Marketing Platform

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
12,964,871	2	32	0.44	32.49%	51.32%	0.54%	12.29%	0.13%	3.17%

SEMrush is a must for performance marketers acquiring leads via organic traffic channels and SEO in particular. On top of an SEO toolkit, SEMrush provides instruments for researching paid performance marketing campaigns, brainstorming topic ideas, and tracking backlinks and content performance.

Here are the core performance marketing features of SEMrush :

• Complete SEO toolkit for organic lead generation
• Tools for paid advertising campaigns
• Competitor performance marketing tracking software, including analytics

Along with Ahrefs, SEMrush is a golden standard for SEO professionals, so it certainly deserves a spot in your performance marketing toolkit. But then again, while it covers SEO from top to bottom, it’s still only a complementary tool, not the core one.

Sprout Social – Social Media Performance Marketing Toolkit

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,923,014	2	23	0.48	31.19%	56.69%	0.58%	8.18%	0.14%	3.17%

Sprout Social is an all-in-one social management platform that covers social marketing campaigns from A to Z, including user engagement, trends, influencers, and more. You can simplify your routines, workflows, and many other aspects of social media management to drive more leads and conversion from social media campaigns.

Here are the core performance marketing features of Sprout Social:

• Detailed social media platform-specific analytics
• Automated publishing and scheduling
• Strong social listening functionality

Like many other narrow-focused tools, Sprout Social is great for its job, but I’d still only use it when integrated into a comprehensive performance marketing ecosystem.

Trello – Workflow Automation Tool for Performance Marketing

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
77,189,485	2	26	0.49	42.51%	42.12%	0.72%	11.57%	0.16%	2.75%

Trello is a performance marketing tool for coordinating workflows, tasks, and tools across teams so everyone is on the same page and follows the business’s grand narrative. With Trello, you can get a comprehensive view of your team’s projects and automate routines in marketing, design, product management, and engineering.

Here are the core performance marketing features of Trello:

• Campaign planning and streamlining
• Developing uniform workflows for different teams
• Deadline management

Without a doubt, Trello can bring a fresh perspective to the tasks and goals at hand. It is easy to integrate into your lead management or CRM system, and you can start with a free plan.

Voluum – Ad Tracking Software for Performance Marketing

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
353,331	2	31	0.46	34.65%	43.67%	0.71%	17.21%	0.12%	3.60%

Voluum is an ad tracking platform for performance and affiliate marketing, allowing you to track, optimize, and automate advertising campaigns. From monitoring clicks and profits to real-time reports, error logs, and A/V testing, Voluum has it all for every imaginable ad campaign.

Here are the core performance marketing features of Voluum:

• AI-driven traffic distribution
• Affiliate and partner tracking tools
• Multi-touch conversion tracking
• Advanced fraud detection

Voluum is one of the best performance marketing tools when it comes to advertising campaigns, but it’s not necessarily a cheap one. That said, if paid advertising campaigns are a major revenue channel for your business, you might want to give it a go and see whether it can grow your ROI.

Google – Your Best (And Likely the Cheapest) Performance Marketing Toolkit

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
82,196,628,644	1	88	0.75	46.24%	40.13%	0.56%	6.57%	0.07%	6.42%

For many performance marketing tasks, you don’t have to go further than Google. The all-powerful search engine offers an exhaustive list of tools to cover almost every performance marketing avenue, including marketing performance analysis, traffic monitoring, and many more.

Here are some of the core performance marketing tools of Google:

Google Analytics	User behavior and conversion rate analysis
Google Search Console	Monitoring impressions, clicks, and other SEO metrics
Google Ads	Setting up search, display, and video advertising campaigns
Google Keyword Planner	Researching keywords for content creation
Google My Business	Optimizing for local campaigns

Native performance marketing tools with Google may not be too insightful, but their advantage is that they are designed by Google, a search engine you target in the first place. Even if you use more advanced performance marketing software, Google-owned tools might be a great addition to your tech stack.

Top-10 Platforms for Performance-Based Advertising in 2025

AdRoll – AI-Driven and Programmatic Advertising

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,943,026	3	158	0.59	62.66%	19.96%	0.20%	16.16%	0.11%	0.91%

AdRoll is a pay-as-you-go advertising platform that allows you to run every existing type of ad, including display, video, native, social, email, and connected TV ads. Likewise, you can launch retargeting campaigns and get performance insights.

Adroll smoothly integrates with popular eCommerce and advertising solutions – Shopify, WooCommerce, BigCommerce, Meta, TikTok, Amazon Ads, Pinterest, and many more – so you can grow your brand awareness, increase website traffic, drive conversion, and maximize ROI.

Google Ads – The Best PPC Advertising Network

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
66,505,706	5	359	0.37	48.81%	44.13%	0.38%	5.39%	0.09%	1.19%

Google Ads is a well-known PPC advertising network that unites search, display, shopping, YouTube, remarketing, and retargeting ads while automatically optimizing your ad placements so you only show your ads to your ideal buyers at the right time.

With Google knowing best what their users want, Google Ads might be your go-to platform for paid acquisition campaigns, especially if you’re into local advertising or e-commerce or if you’re a startup.

Pinterest Ads – an Advertising Platform Around Business Ideas

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,443,267	7	275	0.3	34.16%	62.02%	0.39%	2.65%	0.03%	0.75%

Pinterest Ads is an advertising platform that allows you to promote to users who are discovering or saving ideas. These users often use Pinterest to plan their projects, so they already have strong purchase intent.

TikTok Ads – the Fastest-Growing Advertising Platform

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
11,670,394	3	78	0.49	35.27%	51.82%	1.18%	8.46%	0.16%	3.11%

TikTok Ads is the fastest-growing advertising platform that allows you to tap into one of the most engaged audiences with a tremendous conversion potential. TikTok Ads are best for unordinary short-term videos with unexpected twists and lots of fun.

With the younger generation using TikTok as a search engine, TikTok Ads is an excellent marketing opportunity for visual-reliant businesses. While running your ad campaign, you can measure traffic, conversion, and other actionable data to adjust when needed.

X Ads – The Most Promising Social Media Advertising Platform

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
324,041	5	412	0.33	61.98%	26.99%	0.37%	6.94%	0.08%	3.64%

Considering the recent change in the political landscape, X Ads might be the one to double down on. It’s not out of the question that more and more people will gravitate towards X, so you can appeal to them with your ads, especially with ads around news, trends, and events.

Amazon Ads – the Best Advertising Platform for Performance-Based eCommerce

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
5,886,930	7	654	0.32	84.13%	11.71%	0.03%	3.69%	0.05%	0.38%

Amazon Ads is a platform that allows you to promote across the Amazon ecosystem, tapping into millions of purchase-ready leads. With Amazon Ads, you speak to people on the brink of making a purchase, so it’s generally simpler to drive them to an actual purchase than with other social media advertising platforms.

Meta Ads – The World’s Biggest Performance-Based Online Advertising Platform

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
12,041,481,017	3	118	0.53	60.71%	27.21%	0.28%	9.63%	0.07%	2.10%

Meta Ads unite Meta, Instagram, and WhatsApp advertising platforms, so you can promote almost every type of product to any audience. Meta Ads encompass all imaginable advertising formats, from video to text to storytelling to real-time advertising.

That said, Meta Ads might work better for growing brand awareness and customer engagement than direct sales, at least compared to Amazon Ads.

LinkedIn Ads – the Best Advertising Platform for B2B Performance Marketing

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
1,622,999,324	8	353	0.4	63.77%	30.86%	0.17%	4.60%	0.09%	0.51%

LinkedIn Ads is the best advertising platform for B2B performance marketing, allowing you to connect to the world’s biggest base of high-value business professionals.

The only nuance is that you should produce quality, in-depth content for your LinkedIn business profile and advertisement. Case studies, statistics, testimonials, reviews, and similar data-driven content work best on LinkedIn.

Taboola – the Best Platform for Native Advertising

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
309,353,927	16	1030	0.27	61.50%	32.52%	0.11%	5.12%	0.13%	0.63%

Taboola is one of the best advertising platforms for native ads, so you might want to use it if you need ads that fit naturally into the context. Taboola ads can be contextualized with the best content in the niche, generating high-ticket leads for your business.

With Taboola, you can get the highest click-through rates for your ads because they reinforce the content rather than distract the user. On top of that, you advertise on premium websites with large audiences that you can turn into high-intent leads.

Twitch Ads – Performance-Based Advertising for Younger Generation

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
50,947	3	143	0.47	41.14%	54.98%	0.18%	2.67%	0.08%	0.94%

Twitch Ads is one of the platforms where you can advertise during live broadcasts. Among other ad formats are display ads, video ads, and streamer-driven ads that the streamer can show to their audience at the right moment.

Twitch can be extremely effective for performance marketing if your audience is gamers or the younger generation because nearly 70% of Twitch users – over 105 million monthly visitors – are between 18 and 34.

Another thing that makes Twitch unique is that 65% of its users cannot be reached via other social media channels, presenting you with unique leads that might still not have been approached by your competitors.

The Top 5 Performance Marketing Agencies in 2025

Croud – Performance Marketing Network for Organic and Paid Campaigns

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
108,580	2	51	0.64	24.39%	57.27%	0.65%	16.08%	0.05%	1.57%

Croud is a performance marketing agency that unites over 500 in-house and 2,400 on-demand professionals across 118 markets to help you achieve your business objectives. From developing your overall performance marketing strategy to organic to paid campaigns, you can find the right assistance with Croud.

Here are the core performance marketing features with Croud:

SEO.max	SEO analytics and SEO-driven performance optimization recommendations
WhiteBox	Advanced Google Analytics for data-driven decision-making
RankTracker	Real-time monitoring to keep track of trends and optimize media dynamically
Unity	Synergizing SEO and PPC campaigns
Shield	Identifying common issues like traffic drops, grammatical errors, lack of keyword visibility, etc.
Voyager	SEO forecasting to identify the best risk/reward campaigns and scenarios

With a huge team of professionals, both in-house and on-demand, Croud is a great solution for local performance marketing campaigns, connecting you with professionals who know all the ins and outs of marketing in your specific state or city.

Ignite Visibility – Performance Marketing Agencies for Online and Brick-and-Mortar Franchises

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
107,044	2	38	0.55	36.57%	52.42%	0.73%	8.10%	0.19%	2.00%

Ignite Visibility is a full-cycle performance marketing agency that covers most organic and paid marketing channels, including SEO, social media, paid media, email, and more. They help achieve and surpass your marketing potential in B2B and B2C, and they already have over 200 satisfied clients around the globe, including financial, healthcare, lead generation, and insurance businesses.

Here are the core performance marketing services with Ignite Visibility:

SEO	Generating organic online and local traffic for brick-and-mortar companies through website optimization, listings, reviews, and more
Social Media	Building a social media presence, engaging with local communities, and developing consistent messaging for your company
PR Link Building	Establishing credibility, enhancing SEO, and fostering brand recognition with quality backlinks from industry-leading sources
PPC	Amplifying your messaging and driving immediate results with pay-per-click advertising campaigns
Email Marketing	Unlocking the power of email marketing for customer engagement and conversion
CRO	Maximizing your conversion potential through marketing and sales funnel analytics
Creative Services	Developing eye-catching graphics, brainstorming marketing ideas, and other creative assignments to stand out from your competitors
Content Marketing	Developing custom marketing messages for your target audience

Ignite Visibility is a great choice if you want to grow and innovate your business while optimizing the journey for every customer across campaigns and touchpoints. Whether online or offline performance marketing, Ignite Visibility can grow your efficiency several times over.

NoGood – Performance Marketing Agency for B2B, Fintech, Healthcare, and Crypto

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
132,588	17	892	0.18	75.69%	11.16%	1.08%	10.69%	0.16%	1.23%

NoGood is a performance marketing agency that drives results in B2B, healthcare, fintech, crypto, and some other niches by addressing marketing avenues like content, SEO, branding, social media, paid search, and more.

Here are the core performance marketing services with NoGood:

SEO	High-quality, SEO-driven content that hits the top of SERPs
Paid Search	Targeted campaigns to maximize lead volume and quality
Performance Branding	Purpose-driven storytelling that resonates with your target audience
Social Ads	Attention-driving social ads organically built into the context
CRO	Performance marketing and conversion rate optimization measures to create a smooth customer journey from start to finish
Content Marketing	Value-driven marketing content that generates engagement and conversions
Video Marketing	Educational and entertaining videos that drive awareness and conversions while telling a compelling brand story
Email Marketing	Developing email sequences tailored to your every customer group and setting up automated email flows
SMS Marketing	Reinforcing your marketing with well-timed SMS marketing campaigns

Whether you want to delegate your performance marketing completely or outsource part of it, NoGood is one of the best agencies to work with. They have proved successful by working with the world’s biggest performance-based advertising brands, startups, and enterprises.

Thrive – Performance Marketing Agency with 20 Years of Experience

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
180,426	2	27	0.83	39.86%	42.10%	0.74%	6.55%	2.37%	8.36%

Thrive is a result and relationship-driven digital marketing agency that can cover every imaginable performance marketing objective, be it content marketing, social media marketing, SEO, online marketplace marketing, media production, or others.

With 20 years in the game, they have seen it all and can back it up with proven results and the highest ethical standards. Thrive might be a great choice if you need a seasoned agency with decades of experience and a result-oriented approach.

WebFX – The Most Popular Comprehensive Performance Marketing Agency

Monthly Visits	Page Per Visit	Time On Site	Bounce Rate	Direct Traffic	Search Traffic	Paid Referral Traffic	Referral Traffic	Mail Traffic	Social Traffic
857,940	2	119	0.71	17.39%	2.04%	9.66%	69.95%	0.04%	0.91%

WebFX is the most popular performance marketing agency on our list, offering a comprehensive software suite for improving online presence and driving leads and conversions. Like other mentioned agencies, they can cover it all, from SEO to paid media campaigns to any other traffic generation strategy and channel.

With WebFX, you can create powerful organic and paid traffic acquisition campaigns, collect unique customer insights, improve brand messaging, and make hundreds of smaller tweaks that result in sustainable growth in ROI. Statistics say it all: on average, clients with WebFX increase their ROI by 20%, which is millions and hundreds of millions of dollars for bigger companies.

Here’s our full list of the best performance marketing agencies in 2025

Why Is Performance Marketing Software So Important?

As a marketer, you can launch promotions online on various platforms and media channels – blogs, social media, emails, etc. – but there’s only one way to know how users behave on these channels and whether what you do there is good enough: performance marketing software.

Here are some of the benefits you get with performance marketing software:

Segmentation	You can segment your audience pointwise, making targeting and promotion easier, and diversify revenue streams by finding audiences that bring you the expected profits.
Tracking	Performance marketing software adds dimensions to your lead generation and distribution while tracking and monitoring your digital marketing performance. You can spot trends before it’s too late.
Lead Management	Performance marketing tools can show weak spots of your marketing efforts and how they tie in with each other. For example, you can A/B test different website versions to see the change in user engagement and lead generation.
ROI	At the end of the day, successful marketing strategies lead to an increase in ROI. Optimized campaigns require less management time, and you can spend more time on strategic tasks.

Take, for example, affiliate content marketing. With the right performance marketing software suite behind your campaigns, you can track every user activity to find out how many people see your ads, click on them, and proceed to perform a target action.

Here are some of the affiliate marketing metrics you can track with performance marketing software:

How To Choose Performance Marketing Software

Pricing	Is the pricing policy reasonable? Is there custom pricing?
Free plan/trial	Is there a demo or a free trial?
Features	Are there distinctive features that stand out from other tools? Do you need to pay more for each extra tool?
Scalability	Can the software scale? Can you manage everything in one place?
Automation	Can you streamline all your campaigns with this software? Is the automation complete or partial?
Reviews	What is the feedback from other users?
Customer service	How good, quick, and available is customer support?

Book a demo to learn how Phonexa can help you unlock new revenue streams and streamline your performance affiliate marketing.

Frequently Asked Questions

What is performance marketing?

Performance marketing is data-driven marketing focused on obtaining measurable results like clicks, leads, and sales. In performance marketing, advertisers usually only pay for conversions that have already happened as opposed to upfront payment.

What is the most valuable feature of marketing performance software?

Only the combination of features can make a difference. The right performance marketing software will help you automate your workflows, manage strategic partnerships, improve user experience, and ensure accurate marketing attribution.

Do I need performance marketing software if I run a small online business?

Yes, performance marketing software can help you find the most promising online promotion practices, drive more qualified leads and calls, and hit your revenue targets.

How can performance digital marketing services usage improve ROI?

These services show you how and when to optimize campaigns to bring in more high-intent leads. On top of that, affiliate performance marketing services provide useful insights to boost your campaigns to new levels.

How to choose the best performance marketing software

You need to pick a tool that suits your needs. If you prefer working with YouTube or Instagram bloggers, look for a service with advanced social media marketing services. If you need to track affiliate performance marketing, select software offering multiple systems that allow you to see the performance of traffic sources, paid media buys, publishers, and affiliates.