Experienced marketers know that all kinds of issues can arise in the course of generating leads and running a marketing campaign. To understand how it’s possible to solve problems of any kind, it’s worth considering the words of Microsoft founder and famous philanthropist Bill Gates. In discussing his optimistic outlook during a Live 8 concert in 2005, Gates said “If you show people the problems and you show people the solutions, they will be moved to act.”
Since amassing his fortune, Gates has turned his attention to solving some of the gravest problems on earth. The Bill and Melinda Gates Foundation works to reduce inequity around the globe by taking on the world’s infectious diseases and trying to reduce child mortality rates. Gates and his wife wrote that their foundation is there to take on “the really tough problems” and focus only on the few issues that allow them to have the most impact.
While Bill and Melinda Gates are trying to tackle some of the world’s most intense hardships, there are lessons to be learned for marketers dealing with their own minor business frustrations. For example, there’s great wisdom in tackling the most difficult problems and taking action when solutions are available. For those who work in lead generation, there are some particularly demanding issues that can make it challenging to achieve your goals without the help of a lead management system.
1. Losing Leads
Few things are as frustrating as losing a lead because you don’t have an effective lead management system in place. As your business is generating leads and scaling up, it is possible that some prospects or leads could get lost if you aren’t following a cohesive organizational system. A top-tier lead management system can help you stay on top of every lead. Additionally, finding a lead management system that has the ability to change as your business grows will ensure that you’ll never have to worry about your success becoming a liability.
2. Time-Consuming Lead Sorting
In lead generation, it is always important that you are able to efficiently bring in high-quality leads. Unfortunately, this can often result in exhaustive lead-sorting that wastes time and still may not guarantee the quality of every lead. But using filtering from a lead management system puts this process into a trusted automated system that ensures that you will only end up with high-quality, sales-ready leads. When you make it easier to separate good leads from bad, your business becomes more efficient and conversion rates skyrocket.
3. Not Knowing Your Marketing ROI
One of the greatest challenges any marketer may face is the uncertainty that can surround the ROI on their marketing efforts. Only with more information on how well your campaign is driving traffic can you make smarter decisions regarding your time and resources.
This is where a lead management system can become such a tremendous asset. With the right system, you’ll be able to use URL tracking and lead analytics to get valuable insights on your incoming leads. This information can be used to make data-driven decisions regarding your marketing efforts. A much clearer picture of how much bang you get for each marketing buck will emerge, allowing you to get a firm grasp on your marketing ROI.
4. Untapped Revenue from Declined Leads
Every lead generation entrepreneur will be faced with a set of requirements that will usually cause some good leads to be declined. Typically, these leads are cast aside and all the time and resources spent earning them becomes wasted. But with lead distribution from a lead management system, it is possible to find new value in these leads on an external digital marketplace. Lead distribution allows you the chance to route those declined leads to interested parties, turning what was once discarded into a new source of revenue.
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