All posts by
Mark Kosin

Learn how insurance companies have the power to use data to create long-term growth.

Apple has effectively killed IDFA tracking for mobile apps. How will this decision impact mobile marketers—and do marketers who use call tracking need to worry?

Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it relates to lead distribution software.

Finding the perfect formula for getting more quality leads shouldn’t be a game of chance. There are reliable steps and tools that can help you up your lead quality.

Learn why deliverability may be the most important email marketing metric you aren’t tracking.

Google Responsive Ads take paid ads to a new level of targeting and testing. Here is a detailed look at some of the advantages and best practices.

What software solutions can help you have HIPAA compliant phone calls? We have a checklist to help you with your HIPAA compliance goals.

April is Financial Literacy Month and Phonexa’s CFO and Executive Vice President Lilit Davtyan has shared a few of her top money tips for entrepreneurs.

What is a Marketing Qualified Lead? How is it different than a Sales Qualified Lead? We take a look at the lead qualification process and why lead qualification is so valuable.