Mark Kosin

All posts by
Mark Kosin

15
Sep
How Insurance Companies Can Find Success with Data Analytics

Learn how insurance companies have the power to use data to create long-term growth.

07
Aug
IDFA Tracking: How Apple’s Decision Impacts Mobile Marketers

Apple has effectively killed IDFA tracking for mobile apps. How will this decision impact mobile marketers—and do marketers who use call tracking need to worry?

29
Jul
What is Lead Routing?

Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it relates to lead distribution software.

25
Jun
The 6 Ways You Can Improve Lead Quality

Finding the perfect formula for getting more quality leads shouldn’t be a game of chance. There are reliable steps and tools that can help you up your lead quality.

18
Jun
Why Email Deliverability Matters and How You Can Improve It

Learn why deliverability may be the most important email marketing metric you aren’t tracking.

27
May
Why You Should Be Using Google Responsive Search Ads

Google Responsive Ads take paid ads to a new level of targeting and testing. Here is a detailed look at some of the advantages and best practices.

HIPAA-Compliant Call Tracking Checklist
24
Apr
Reviewing Your HIPAA-Compliant Call Tracking Checklist

What software solutions can help you have HIPAA compliant phone calls? We have a checklist to help you with your HIPAA compliance goals.

Top Entrepreneur Money Tips for Financial Literacy Month
07
Apr
Top Entrepreneur Money Tips for Financial Literacy Month

April is Financial Literacy Month and Phonexa’s CFO and Executive Vice President Lilit Davtyan has shared a few of her top money tips for entrepreneurs.

Marketing Qualified Leads - Phonexa
02
Apr
Marketing Qualified Leads: The Next-Level Guide

What is a Marketing Qualified Lead? How is it different than a Sales Qualified Lead? We take a look at the lead qualification process and why lead qualification is so valuable.