Mark Kosin


Author: Mark Kosin

Mark Kosin is a Senior Content Writer at Phonexa, covering topics such as SaaS technology, call tracking, lead generation, and digital marketing. His background includes experience in copywriting, search engine optimization, B2B marketing, social media, and video production.

What is call tracking
16
Apr
The Definitive Guide to Call Tracking

From the very beginning, marketing has been about creating human connections. Relationships are what define marketing, and as a result, every opportunity to build a stronger bond between brands and customers is valuable. For this reason, inbound phone calls have incredible usefulness for any marketer. Some might be surprised to hear that the simple phone […]

analytics
16
Apr
What Is Lead Management and Why Is It Important?

Marketing is like a puzzle: it takes a lot of interconnected pieces to fit together just right.

2021: The Marketing and Compliance Road Ahead
08
Feb
2021: The Marketing and Compliance Road Ahead

What can be expected in the year ahead regarding compliance and marketing? Take a look at how 2021 is poised to be a year of change.

Ping-Post-Calls
13
Nov
Phonexa Ping Post Calls Offer Transparency and Strategic Spending

The future is here with Ping Post Calls from Phonexa—learn more about this feature that helps buyers and publishers get more out of their inbound calls.

Open Enrollment Cover 2021 V2-01
22
Oct
What to Know About Open Enrollment 2021

Open Enrollment 2021 promises to be unlike any other year. Here are what insurance marketers need to know during this critical time.

How Insurance Companies Can Find Success with Data Analytics
15
Sep
How Insurance Companies Can Find Success with Data Analytics

Learn how insurance companies have the power to use data to create long-term growth.

Impacts Mobile Marketers
07
Aug
IDFA Tracking: How Apple’s Decision Impacts Mobile Marketers

Apple has effectively killed IDFA tracking for mobile apps. How will this decision impact mobile marketers—and do marketers who use call tracking need to worry?

What is Lead Routing?
29
Jul
What is Lead Routing?

Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it relates to lead distribution software.

Ways You Can Improve Lead Quality
25
Jun
The 6 Ways You Can Improve Lead Quality

Finding the perfect formula for getting more quality leads shouldn’t be a game of chance. There are reliable steps and tools that can help you up your lead quality.