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Performance Marketing

8 Most Profitable HVAC Marketing Strategies for 2025
Here are a handful of fundamental marketing strategies HVAC companies need to consider in order to boost their business.
How To Manage Suppression Lists [for Affiliates & Brands]
Let’s take a detailed look at how suppression list management works, its features, and its benefits.
How Vanity Phone Numbers Can Help You Generate More Inbound Calls
Vanity numbers can be enormously valuable to businesses: here’s why.
What Is Lead Management and Why Is It Important?
Marketing is like a puzzle: it takes a lot of interconnected pieces to fit together just right.

Phonexa’s Ping Post 2.0 delivers 376% ROI to Enterprise

Real-time call bidding and lead acquisitions that generate robust ROI. Download the e-book below to learn more.

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Lead Routing – Connecting Leads To Matching Sales and Support Reps
Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it relates to lead distribution software.
CPM in Marketing: Does It Make Sense to Pay or Get Paid for Impressions?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
The Future of AI Lead Generation [+ Best AI Lead Generation Platforms]
See what these industry experts had to say about the current state of artificial intelligence.

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