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Data Deprecation: Best Practices for Modern Advertisers

Once again, Google has postponed cookie deprecation in Chrome until 2025 without specifying exact dates....

CASE STUDY

Calls By Brand Explains How Phonexa's Suite Helped Increase Lead Conversions by 20%

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Compliance Conversion Rate Optimization CRO E-Delivery Email Deliverability Email Marketers Email Marketing Email Marketing Automation lead generation Marketing Automation Opt-Intel Regulatory Compliance SMS Marketing Suppression List Management Traffic Flow

Mass Email Marketing 101: Sending Bulk Emails Safely and Confidently

With over 360 billion emails sent and received daily, it’s impossible to imagine that every...

CCPA Consumer Protection Regulations CPRA Data Privacy Regulatory Compliance

CCPA to CPRA: Why You Should Start Preparing for 2023 Now

How your lead generation business can avoid non-compliance penalties by preparing for the new consumer data regulations set to take effect on January 1.

Data Silos Data-Driven Attribution lead generation martech Regulatory Compliance