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How to Track Leads from Offline Campaigns
Here are six methods you can use to track leads from offline marketing campaigns.
How to Successfully Coordinate Social Media with Email Marketing
Stop seeing your social media marketing and email marketing efforts in competition and start using one to enhance the impact of the other.
How to Set Up Call Tracking for Websites
What is the best way to set up call tracking for websites? We take a close look at how you can set up call tracking software—and why you would want to.
The Ultimate Guide To Inbound Call Tracking Software
Inbound calls are the path to growth. Here is everything you need to know about inbound call tracking software.

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Spotlight on Email Marketing: What Are the Best Email Marketing Services?
Finding the right email marketing service is an important process for companies of all sizes. To determine the best email marketing software for your business, you need to...
Spotlight on Email Marketing: How Much Does Email Marketing Software Cost?
The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.
What Is CPM in Email Marketing and Why Does It Matter?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
Spotlight on Email Marketing: What Is Targeted Email Marketing?
Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...
Spotlight on Leads: Why Use Phonexa as a Lead Tracking Solution?
In the highly competitive digital marketplace, businesses need a steady stream of leads to survive, thrive, and grow.
Spotlight on Leads: How Do I Track Sales Leads?
A lead management system helps you track and manage your leads effectively to get the most out of every sales opportunity.
Spotlight on Leads: What Is Lead Tracking?
Lead tracking is the process of getting insight into the lifecycle of a lead. If you are working in lead generation, it will tell you where a lead came from and how that lead...

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