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Email & SMS Marketing

SMS Marketing Software for Business: Choosing the Best Solution
If you think SMS marketing is something from the 2000s, you can’t be more wrong:...
RCS vs. SMS: Definitions, Differences & Current Trends
This article expands on the feature comparison between RCS and SMS, with revised information to...
Text Your Way To Success: How SMS Marketing Drives Business Growth
With over 6.71 billion mobile users worldwide, there’s no question that SMS marketing is one...
What Is SMS? How Short Message Service Transforms Communication
SMS (Short Message Service) has become a fundamental part of how we connect. With its...

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Crucial SMS and Email Marketing Metrics To Improve Sales Conversations
For a digital marketing company, measuring SMS and email marketing metrics means more than just...
SMS Affiliate Marketing 101: Driving Customers Home Through SMS
As an affiliate marketer, you must be looking for ways to diversify your marketing strategies...
SMS Deliverability 101: How To Always Hit the Inbox with Marketing SMS
Good old SMS are still working like clockwork in marketing, including pay-per-call. Perceived equally well...
SMS & Multichannel Communication: How To Make Your SMS Count
The emergence of new communication channels gave rise to multichannel marketing campaigns. This practice refers...
Mass Email Marketing 101: Sending Bulk Emails Safely and Confidently
With over 360 billion emails sent and received daily, it’s impossible to imagine that every...
How To Manage Suppression Lists [for Affiliates & Brands]
Let’s take a detailed look at how suppression list management works, its features, and its benefits.
Why Email Segmentation Matters in 2024 and Beyond
Affiliate mailers, marketers, and brands continue to tackle the issue of standing out and creating...

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