Call Analytics Call Center Call Center Tools Call Logic Call Tracking Dynamic Call Tracking Interactive Voice Response IVR Marketing Automation

The Definitive Guide To Call Scripts & How To Use Them

Many industries use cold calling scripts to promote and offer their products and services to...

30 minute read

data integration GA4 Web Analytics

GA4: The Comprehensive Guide to Google’s New Measurement Solution

By understanding the differences between Universal Analytics and GA4, familiarizing yourself with GA4 terminology, and following...

10 minute read

Analytics Behavior Analytics Click Tracking Conversion Rate Optimization CRO Customer Experience Deep Analytics HitMetrix Lynx Marketing Analytics Web Analytics

What Is Website Visitor Tracking?

It’s no surprise that businesses need a strong online presence nowadays to succeed in the...

15 minute read

Customer Experience E-Delivery Email Marketing Automation Lead Distribution lead generation Lead Tracking LMS Sync Marketing Automation Predictive Modeling User Experience

How To Reach Your Target Audience Using Marketing Automation

Marketing automation is only as effective as the strategies and practices that accompany it. Explore the best marketing...

13 minute read

Call Center Call Center Solutions Call Logic Call Tracking

What Makes Up Call Center Technology

The modern call center is a dynamic workplace that essentially depends on technology. Due to...

12 minute read

Data Silos Data-Driven Attribution lead generation martech Regulatory Compliance

How To Tie Publisher Outcomes Into Partner Marketing Attribution

Phonexa CEO Lilit Davtyan recently joined the Deconstructing Data Live podcast to share key insights.

5 minute read

lead generation Lead Management System LMS Sync

Leads vs. Sales: What Do You Need?

Both leads and prospects are valuable for any business, and each plays an important role...

13 minute read

Email Marketing MailCon Las Vegas 23 Omnichannel Marketing

Everything You Need to Know For MailCon Las Vegas 2023, the...

Phonexa will further merge and cultivate its tech and digital marketing communities during MailCon 2023 at the Caesars Forum in...

6 minute read

Call Analytics Call Logic Call Tracking CRO Customer Experience HitMetrix Marketing Automation

8 Call Tracking Metrics You Should Use To Optimize Your Campaigns

Measure your calls using call tracking solutions that help you gain insights and optimize marketing campaigns.

8 minute read