Affiliate Marketing Affiliate Marketing Software Behavior Analytics Conversion Rate Optimization Customer Experience Email Marketing Automation Lynx Marketing Analytics Marketing Automation Marketing Automation Solutions Performance Marketing

Your Definitive Guide to Affiliate Email Marketing in 2025 and Beyond

Businesses continuously search for efficient ways to increase customer reach, interact with target markets, and...

11 minute read

Affiliate Management Affiliate Management Software Affiliate Marketing Affiliate Marketing Software Automation Behavior Analytics Conversion Rate Optimization Customer Experience Lynx Marketing Analytics Marketing Automation Performance Marketing

Streamlining Success: The Era of Automated Affiliate Marketing

Affiliate marketing has evolved into an effective avenue for businesses to grow their consumer base...

8 minute read

Affiliate Marketing Call Tracking Data-Driven Attribution Email Marketing lead sources

Original Lead Sources and Call Tracking: The Missing Piece in A/B...

A successful affiliate marketing campaign relies on the ability to optimize strategies based on accurate data and valuable...

4 minute read

Call Analytics Call Center Call Center Tools Call Logic Call Tracking Dynamic Call Tracking Interactive Voice Response IVR Marketing Automation

The Definitive Guide To Call Scripts & How To Use Them

Many industries use cold calling scripts to promote and offer their products and services to...

30 minute read

data integration GA4 Web Analytics

GA4: The Comprehensive Guide to Google’s New Measurement Solution

By understanding the differences between Universal Analytics and GA4, familiarizing yourself with GA4 terminology, and following...

10 minute read

Analytics Behavior Analytics Click Tracking Conversion Rate Optimization CRO Customer Experience Deep Analytics HitMetrix Lynx Marketing Analytics Web Analytics

What Is Website Visitor Tracking?

It’s no surprise that businesses need a strong online presence nowadays to succeed in the...

15 minute read

Customer Experience E-Delivery Email Marketing Automation Lead Distribution lead generation Lead Tracking LMS Sync Marketing Automation Predictive Modeling User Experience

How To Reach Your Target Audience Using Marketing Automation

Marketing automation is only as effective as the strategies and practices that accompany it. Explore the best marketing...

13 minute read

Call Center Call Center Solutions Call Logic Call Tracking

What Makes Up Call Center Technology

The modern call center is a dynamic workplace that essentially depends on technology. Due to...

12 minute read

Data Silos Data-Driven Attribution lead generation martech Regulatory Compliance

How To Tie Publisher Outcomes Into Partner Marketing Attribution

Phonexa CEO Lilit Davtyan recently joined the Deconstructing Data Live podcast to share key insights.

5 minute read