Whether you buy, sell, or manage inbound calls at scale, Phonexa’s inbound call analytics platform helps zero in on your best campaigns, products, audiences, and traffic sources, all while individualizing and improving the caller journey. This is possible because Phonexa’s call analytics software isn’t isolated but rather integrated into our enterprise-grade tracking and distribution ecosystem.
Here are some of the products Phonexa’s call analytics software works with:
– Call tracking software. Call tracking and analytics software work hand in hand, with all collected data undergoing real-time analysis, including head-to-head comparisons between campaigns, publishers, and advertisers, as well as against historical performance records. In fact, call tracking is done, by and large, for analytics, while analytics is impossible without tracking.
– IVR. Understanding callers helps you build a data-driven IVR flow, so every caller receives personalized treatment at each step and can then be qualified for a matching buyer or for your internal sales or customer support representative.
– AI Call Agents. All collected conversational data, as well as every data item from your database, can be used to train AI Call Agents so they accurately imitate real conversations. With real-time analytics algorithms at work and historical insights into caller performance, you can make your AI Call Agents just as effective as human agents, pre-qualifying calls and preventing call queues.
– Predictive modeling software. For pay per call campaigns, you can plug the collected data into our analytical algorithms and set initial conditions, such as where, when, and to whom you’re going to show your ads, to predict marketing outcomes. Then you can adjust the input repeatedly until the desired outcome is achieved and the best campaign configurations are identified.
With the Phonexa call analytics software, you get everything you need to create custom call distribution flows at the product, campaign, or buyer level. Then you can make a data-driven decision of which of the supported ping tree call flows to employ for every scenario: Price-based, Priority-based, Weight-based, Parallel Pings (higher price), Ping-Post, Max EPL, Profit Maker, or Even distribution.
