Use Phonexa’s real-time call analytics software to analyze calls in real time, route callers to matching buyers, and prevent fraudulent calls from clogging your pipeline.
Adjust the campaign price based on call duration to reward longer calls that are more likely to convert to paying clients. Add a bonus payout for lasting longer than 30, 45, or 60 seconds, depending on the features of the campaign.
Evaluate the performance of each of your publishers: calls generated, calls sold, calls rejected, partner hangups, call duration, earnings per call (EPC), and more metrics. Double down on the best call sources and eliminate underperforming ones.
Compare buyer and publisher performance side by side over time, from the total number of calls sold to call acceptance rates to rejection rates. Identify the call sources with the highest ROI and those you might not want to continue with.
Uncover in-depth insights into inbound phone calls: phone numbers, ZIP code, state, and other product-level, publisher-level, and buyer-level caller journey details. Get the most out of every call handled within your network.
Get an overarching view of your inbound call campaigns over time, including total earnings, revenue, leads sold, EPL, acceptance rate, and other key marketing metrics. Keep full control over call distribution and acquisition in Call Logic’s dashboard.
Separate between new calls and calls that were already offered to you or to a buyer within your network. Examine the detailed data on the context of each call recording, including filtering and processing logs. Control call quality with QC Real Time Dispositions.
Use Phonexa’s predictive modeling software to learn where, when, and to whom to display which ads for your pay per call campaigns. Run as many simulations as you need before you can confidently tap into new markets and audiences.
Learn when and why users disengage throughout the customer journey, including IVR interactions. Address the weak spots in your campaigns to provide individualized experiences for every caller and reduce drop-offs.
Whether you buy, sell, or manage inbound calls at scale, Phonexa’s inbound call analytics platform helps zero in on your best campaigns, products, audiences, and traffic sources, all while individualizing and improving the caller journey. This is possible because Phonexa’s call analytics software isn’t isolated but rather integrated into our enterprise-grade tracking and distribution ecosystem.
Here are some of the products Phonexa’s call analytics software works with:
– Call tracking software. Call tracking and analytics software work hand in hand, with all collected data undergoing real-time analysis, including head-to-head comparisons between campaigns, publishers, and advertisers, as well as against historical performance records. In fact, call tracking is done, by and large, for analytics, while analytics is impossible without tracking.
– IVR. Understanding callers helps you build a data-driven IVR flow, so every caller receives personalized treatment at each step and can then be qualified for a matching buyer or for your internal sales or customer support representative.
– AI Call Agents. All collected conversational data, as well as every data item from your database, can be used to train AI Call Agents so they accurately imitate real conversations. With real-time analytics algorithms at work and historical insights into caller performance, you can make your AI Call Agents just as effective as human agents, pre-qualifying calls and preventing call queues.
– Predictive modeling software. For pay per call campaigns, you can plug the collected data into our analytical algorithms and set initial conditions, such as where, when, and to whom you’re going to show your ads, to predict marketing outcomes. Then you can adjust the input repeatedly until the desired outcome is achieved and the best campaign configurations are identified.
With the Phonexa call analytics software, you get everything you need to create custom call distribution flows at the product, campaign, or buyer level. Then you can make a data-driven decision of which of the supported ping tree call flows to employ for every scenario: Price-based, Priority-based, Weight-based, Parallel Pings (higher price), Ping-Post, Max EPL, Profit Maker, or Even distribution.
Call analytics software analyzes inbound calls in real time and historically to identify actionable marketing patterns, such as which campaigns, traffic sources, and partners to prioritize, how to distribute or route calls, and how to improve the caller journey from top to bottom.
Phonexa’s call analytics platform provides in-depth insights into inbound calls on the product, campaign, advertiser, publisher, and caller levels. As a result, you can continuously improve your performance, whether you buy, sell, or manage call flows.
Among the dozens of metrics you can track and analyze with Phonexa are revenue, leads sold, EPL, acceptance rate, and many others across specific time periods. For every lead, you also get a comprehensive profile that includes all essential marketing metrics at a glance.
Any company that buys, sells, or manages inbound calls at scale can benefit from call analytics, including PPC and SEO specialists and sales departments seeking to improve the customer journey and boost conversions.
Call analytics is tremendously useful as part of a team’s sales call software tech stack, compatible with sales tools such as Google AdWords and Salesforce.
