Home / Media / Blog / Get the Omnichannel Experience with Call Tracking
Get the Omnichannel Experience with Call Tracking
February 9, 2018
You might see the word, “omnichannel,” being tossed around from time to time, but do you know how it can actually benefit your business? As defined by HubSpot, “Omni-channel experience is a multi-channel approach to marketing, selling, and serving customers in a way that creates an integrated and cohesive customer experience no matter how or where a customer reaches out.” In short, the omnichannel approach encompasses an integrated customer experience that makes shopping for your product a whole lot easier. Not to mention, tracking the customer journey will be a lot more seamless for your business.
Call Logic Spearheads the Omnichannel Approach
While there might be a host of different SaaS (software as a service) platforms out there focusing on delivering one great product for their clients, Phonexa’s revolutionary Call Logic platform takes a much more well-rounded approach. Call Logic doesn’t just specialize in delivering one call tracking product; it’s comprised of all of the most advanced call analytics web tracking technologies to date. Whether your customer calls your business after seeing your display advertisement or contacts your business after seeing your online search ad, Call Logic will be able to give you the full insight into the customer journey through our seamless omnichannel approach.
One of the best benefits of delivering an omnichannel experience to your customers is getting to stay true to your overall messaging. Messaging reflects on your brand as a whole and can affect your customer retention rates, so the more consistent your messaging becomes, the better your branding efforts will be. Call Logic can help you achieve this consistent messaging with call tracking and advanced voice response. Let’s say that you want to promote your new product launch on your website, app and social media, as well as billboards and other offline channels. When your customers call in, our interactive voice response system will offer top-tier customer service that’s tailored to their specific demographic (e.g. multi-language speaking options). This incredible interaction takes away the anxiety of having bad first impressions because all of your callers will experience the same high-quality service. Call tracking also plays a significant part in delivering consistent, high quality service by routing your calls to the appropriate location, agent, or department, depending on your callers’ needs and demographic. With Call Logic, you can ensure that all of your channels will lead to a solid customer service experience.
When customers call in, they only want their issues to be resolved quickly. It matters little if the servicing agent is a human or a machine (if the machine is intuitive, decently realistic and efficient). In fact, more consumers prefer self-service if their issues are simple enough to resolve on their own. This shows just how eager people are to save their valuable time. This is good news for you as a business because Call Logic offers an advanced solution to interactive self-servicing: VoicePLUS.
The accuracy of Call Logic’s advanced automations beats that of the average human agent. Thoughtfully built with an intuitive machine-learning capability, VoicePLUS (our voice recognition system) makes conversations run a lot smoother through the use of a natural human voice, self-service capabilities, multi-lingual options, and more. This advanced marketing automation will ultimately enhance your customer service ratings and brand reputation in the long run. If you want to make the most of your calls, invest in the right technology. Call Logic is the all-in-one solution that streamlines your entire customer journey. It’s one powerful platform that can do the work of ten.
Speaking of all-in-one, there’s nothing more efficient than having all of your marketing channels consolidated into one. It’s almost 2018; why settle for anything less than omnichannel? Both you and your customers will benefit from making the switch to a more efficient platform.
We urge you to settle for nothing less than the omnichannel experience. In making this switch, you won’t be alone. Call Logic can take your current business model and streamline it in the most seamless and efficient way. That’s the power of Phonexa.