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Marketing Analytics

How To Coordinate Lead Generation and Marketing Automation
Build optimized lead generation marketing strategies, enhance revenue, get leads, and capitalize on insights into the journey and lifecycle of your prospects.
What Is Lead Management and Why Is It Important?
Marketing is like a puzzle: it takes a lot of interconnected pieces to fit together just right.
CPM in Marketing: Does It Make Sense to Pay or Get Paid for Impressions?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...

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