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Performance Marketing

Data Deprecation: Best Practices for Modern Advertisers
Once again, Google has postponed cookie deprecation in Chrome until 2025 without specifying exact dates....
Education Affiliate Marketing: How To Maximize Your Earnings [+11 Best Affiliate Programs]
Never has a student’s digital toolbox been so diverse and education affiliate marketing opportunities so...
Advice For Every Stage Of The Performance Marketing Journey
Schaffer joined host Fred Pfeiffer, Enformion's Director of Business Development and Marketing Intelligence, to discuss his journey in performance marketing and the insights...
How To Build Affiliate Marketing Email Lists
In affiliate email marketing, success is achieved when a user clicks on a link, lands...

Phonexa’s Ping Post 2.0 delivers 376% ROI to Enterprise

Real-time call bidding and lead acquisitions that generate robust ROI. Download the e-book below to learn more.

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Why Email Segmentation Matters in 2025 and Beyond
Affiliate mailers, marketers, and brands continue to tackle the issue of standing out and creating...
Performance Marketing: CPS, CPL, CPC, CPA, CPM, and More
It’s no secret that relying on data rather than guesswork is a path to success...
The Power of Email Personalization [+ Examples]
Simple at the core, marketing emails have evolved into interactive, highly personalized messages that can...
Top 8 Strategic Approaches to Generating Commercial HVAC Leads
This article is part of our HVAC lead generation series, where we share insights on...
The Insider’s Guide to LinkedIn Ads [With Examples]
“One out of every three professionals on the planet is on LinkedIn. “ – Jason...
Affiliate Marketing on LinkedIn – The Best B2B Lead Generation Channel
Affiliate marketing on LinkedIn is one of the best ways to connect to business professionals,...
Google SGE: Adapting Your SEO To Search Generative Experience
While everyone is raving about the martech power of ChatGPT, another big storm is brewing...

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