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The Importance of Call Tracking: Why It Is Essential for Modern Marketing Analytics
With the integration of mobile devices into everyday life, it might be reasonable to expect that countless messengers and applications will eliminate the need for phone calls.
How to Increase Clicks With Great Email Subject Lines
What is the key to having all of your efforts work exactly the way they’re supposed to? We’ve outlined a few successful strategies for a successful email subject line.
Lead Routing – Connecting Leads To Matching Sales and Support Reps
Lead routing is a key process for any performance marketer. It’s helpful to define lead routing and see how it relates to lead distribution software.
Reviewing Your HIPAA-Compliant Call Tracking Checklist
What software solutions can help you have HIPAA compliant phone calls? We have a checklist to help you with your HIPAA compliance goals.

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How to Track Leads from Offline Campaigns
Here are six methods you can use to track leads from offline marketing campaigns.
The Ultimate Guide To Inbound Call Tracking Software
Inbound calls are the path to growth. Here is everything you need to know about inbound call tracking software.
Spotlight on Email Marketing: What Are the Best Email Marketing Services?
Finding the right email marketing service is an important process for companies of all sizes. To determine the best email marketing software for your business, you need to...
Spotlight on Email Marketing: How Much Does Email Marketing Software Cost?
The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.
CPM in Marketing: Does It Make Sense to Pay or Get Paid for Impressions?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
Spotlight on Email Marketing: What Is Targeted Email Marketing?
Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...
Spotlight on Leads: How Do I Track Sales Leads?
A lead management system helps you track and manage your leads effectively to get the most out of every sales opportunity.

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