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The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.

In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...

Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...

A lead management system helps you track and manage your leads effectively to get the most out of every sales opportunity.

In today’s age of chatbots and social media influencers, you might be wondering whether email marketing is still worth it for your insurance firm. The simple answer is yes,...

Call tracking can help you determine PPC keywords that are driving leads, which you can then optimize in your ads.

See what these industry experts had to say about the current state of artificial intelligence.