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Spotlight on Email Marketing: How Much Does Email Marketing Software Cost?
The good news is that there are multiple cost structures for email marketing software, meaning it’s all a matter of finding the one that works for your business.
What Is CPM in Email Marketing and Why Does It Matter?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...
Spotlight on Email Marketing: What Is Targeted Email Marketing?
Targeted email marketing refers to deliberately creating and sending highly personalized emails to specific lead segments of your email list through an email marketing...
Spotlight on Leads: How Do I Track Sales Leads?
A lead management system helps you track and manage your leads effectively to get the most out of every sales opportunity.

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6 Email Marketing Mistakes Insurance Agencies Should Avoid
In today’s age of chatbots and social media influencers, you might be wondering whether email marketing is still worth it for your insurance firm. The simple answer is yes,...
How Call Tracking Helps You Optimize Your PPC Campaigns
Call tracking can help you determine PPC keywords that are driving leads, which you can then optimize in your ads.
The Future of AI Lead Generation [+ Best AI Lead Generation Platforms]
See what these industry experts had to say about the current state of artificial intelligence.
The Top Benefits of an Advanced Call Tracking Software
The ever-increasing milestones in technological advancement make call tracking an invaluable asset to have.
Integrating Call Tracking with Your CRM
Track and manage your web and call leads easier than ever before with the right integrations.
Phone System for Small Business: What Is It and Why You Need It
You could be making one of these grave mistakes! Find out how to avoid them altogether.
Top-Tier Cloud Call Center and Contact Center Solutions for Business
What solutions would the right cloud call center platform include?

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