Spotlight on Calls: How Does Call Tracking Work?

Phonexa
2 minute read
Phonexa
2 minute read

This is part of a series looking at the value of inbound calls and call tracking.

Today, the phone is no longer just a simple communication tool. The device can provide data-driven insights that can change the way you run your business.

Given that 65% of customers still prefer to contact businesses by phone compared to 24% who use online contact forms, isn’t it time you start tracking inbound calls? Tracking inbound calls can transform your business and give you an edge over the competition. Below is an overview of how call tracking works.

How Call Tracking Works

The call tracking software uses Dynamic Number Insertion (DNI), which automatically assigns a unique phone number to different concurrent marketing campaigns. Prospective customers will see unique numbers when interacting with the different marketing campaigns you may be running.

DNI is a safe way of tracking calls as it doesn’t harm NAP (Name, Address, Phone number) optimization. Therefore, your site’s ranking will not be negatively impacted on search engine results pages by using the call tracking software.

Moreover, call tracking software makes it easy to manage and track multiple marketing campaigns.

For instance, let’s assume that you run a window replacement firm and place ads on Google to advertise your services. When potential customers click on the ad and fill your online inquiry form, you can know the conversion rate.

However, some visitors will click on the ad, maybe check the prices and call later to ask for your services. Google Ads cannot provide conversion metrics for the prospects that view your ad and call to request for your services. To get this conversion metric, you’ll need call tracking software.

Call tracking software follows the prospect through the buying journey on your site and displays a unique sales phone number. When a visitor calls your business through that number, you’ll know where they saw it and will still get conversion rate information from Google Ads.

Call tracking software also provides other inbound call related data such as:

  • The caller’s number
  • Time of the call
  • Call duration
  • The area code of the caller

From this data, you get a comprehensive report of the campaigns that are driving the most calls. You can also configure the software to record customer calls so that you get first-hand information on their needs and how your customer service staff is handling inquiries.

Call tracking software can provide crucial data on prospects and the marketing campaigns that drive more calls. It provides important metrics that you can analyze to improve your marketing campaigns.

Got Questions?

Get in touch! We are available 24/7.

Phonexa avatar
Phonexa
Phonexa is the leading all-in-one platform for call tracking, lead distribution, email, marketing, and digital marketing. The Phonexa staff is responsible for authorship of Phonexa blog posts.
Related Posts

Lead Distribution: How to Optimize Your Lead Flow to Grow Conversions

Did you know that following up with leads within just 5 minutes can skyrocket conversions...

Read more
Graphical representation of the lead bidding process

Lead Bidding: In-Depth Technology Guide [+ Best Lead Bidding Software]

In an affiliate lead marketplace, every player pursues one goal: sell leads to a matching...

Read more
Graphical representation of competitor analysis in affiliate marketing, displaying a comparison between two similar businesses

How To Find And Analyze Affiliate Competitors [+7 Best Analysis Tools]

Let’s face it: The more competitive your affiliate marketing niche – especially in high-ticket niches...

Read more
Get Your Personalized Consultation Now
Book a Free Demo