We’ve put together this comprehensive call tracking software guide to help you explore, compare, and choose the best call tracking software suites on the market. We’ve thoroughly analyzed the 7 best call tracking software solutions against Phonexa to determine the winner.
How do you typically invest your marketing budget: online forms, inbound calls, or pay-per-call campaigns? Every method has its pros and cons, but you cannot deny phone calls are superior in terms of intent and profitability.
Understanding what makes customers call your business allows you to focus on what marketing efforts work, lowering your cost per lead and increasing ROI.
With such high value associated with inbound calls, it becomes essential to track and measure both — phone calls and digital marketing campaigns — so you can make improvements and optimizations.
The key to accomplishing all this is customer call tracking.
Here’s what tracking phone calls can help you discover:
| Call Attribution | Assists brands with identifying marketing campaigns and efforts that drive the desired call outcomes. |
| Call Data & Analytics | Helps marketers leverage automated call distribution systems to identify the best distribution methods. |
| Insights into the Customer Journey | Allows businesses to streamline the call process through various call distribution features, enhance the customer journey, and instantly connect consumers to brand representatives. |
| ROI & Call Reports | Helps marketing experts examine the most important call tracking metrics and collect first-party data to calculate key metrics such as cost per acquisition. |
Сall Tracking Software: Comparative Overview
This comparison chart aims to help you analyze what each call tracking software offers and compare features, so you can choose the best solution for your business needs.
So, without any further ado, here’s a breakdown of the top eight software providers:
Call Tracking Software Providers — Detailed Comparison
Rating
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High-Quality Call Tracking Solutions |
Other Solutions |
|
| Rating: 5 | Avg Rating: 4.7 | Avg Rating: 4.5 Avg # of Reviews: 1520 |
|
| Rating: 4.9 109 Reviews | Avg Rating: 4.7 | Avg Rating: 4.4 Avg # of Reviews: 4014 |
Support Quality
|
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High-Quality Solutions |
Other Solutions | |
| ✅ | ✅ | ✅ | |
| Phonexa provides 24/7 customer support for technical questions (related and unrelated to call tracking) and a dedicated customer success representative to make sure your business never skips a beat. Phonexa offers the following support options:
| 7 out of 7 other sales call tracking providers offer customer support, some offering access to dedicated help centers, online chat, and an opportunity to contact a live rep. | ||
| Score | 4.9 | Avg 4.5 | Avg 4.3 |
Attribution
| ✅ | ✅ | ✅ | |
| Phonexa’s offline call tracking technology provides information you can use to determine whether the ad campaigns are effective and/or require optimization. Besides, offline tracking can help you boost CR and optimize the design and content used for offline ads. | Most solutions allow customers to use this basic feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa’s dynamic call tracking ensures accurate offline-to-online attribution, enabling precise measurement of ROI, CR, and retention rate.
Online tracking provides brands with granular, real-time call tracking reports that help them keep an eye on the campaign performance and status of their lead generation efforts. | This type of tracking is the basis of every software available on the market. However, it takes more than just a tracking feature to assist businesses in decision-making, analyzing and managing calls, and addressing all technical aspects of lead sales. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Dynamic number insertion (DNI) is part of Phonexa’s call tracking system. It offers brands insight into their customer pathways by providing a map of every journey a visitor takes — from the first interaction with your website to the completion of purchase or conversion. It also allows tracking call sources, like organic searches or PPC ads.
Dynamic number insertion is an excellent solution for marketers testing various campaigns at the same time. DNI enables brands to use call tracking numbers across several initiatives, ranging from Google Ads and webpages to offline campaigns. | 6 out of 7 other providers offer this feature. 1 call tracker software provider not offering DNI offers only specific integrations (their partners’ services) to satisfy the demand. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ✅ | ✅ | ⛔ | |
| Keyword-level call tracking and attribution is a standard feature of Phonexa’s call tracking software. It enables brands to attribute all the generated phone calls to specific keywords and assess the performance of standard and tailored search terms. On top of that, it can assist marketers with identifying new keywords to focus on and outperform the competition.
Tracking calls at a more granular level requires assigning a large pool of tracking phone numbers (Phonexa offers local, international, and toll-free numbers) and using them as unique identifiers. For keyword-level tracking, the phone number pool should be determined by the total number of simultaneous Google Ads visitors to your website. | Only 5 out of 7 other providers offer this feature. | 2 out of 7 providers do not mention this feature on the website or offer it as a third-party service. | |
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ✅ | ✅ | ✅ | |
| Multi-touch attribution assists marketers in identifying the touchpoints that drive sales calls. Multi-touch strategies and initiatives are designed to analyze the effectiveness and weight of specific touchpoints.
By implementing multi-touch attribution, Phonexa’s call tracking software assists businesses with attribution modeling and identifying the efforts that kicked off the customer journey and resulted in a sale. | 7 out of 7 other providers allow clients to work with different multi-touch attribution models. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
Reporting
| ✅ | ✅ | ✅ | |
| Phonexa’s platform provides rich data for accurate campaign planning and strategic efforts.
Reporting is a significant feature of the calls tracking software, uncovering revelations about your campaigns’ performance. You can use a publisher report to see the success levels of different publishers you work with, then make informed decisions on who you buy traffic from.
Other report sorting methods can highlight specific details, like the duration of calls or targeted demographic information. This information can be useful in analyzing your efforts and deciding how to proceed.Phonexa allows you to customize any section of the report you’re interested in. | 7 out of 7 other call tracking providers offer different types of reports and flexible information processing methods. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa allows using email summary reports. The Scheduled Report Export feature allows setting a schedule for the reports to be sent to a list of specified emails. | Email summary reporting is the basic option. 7 out of 7 other providers allow users to receive reports by email. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa offers custom reporting to clients. You can find the Report Custom Fields tab, which allows you to configure the product data fields for the lead reports. Each sub-tab of the section corresponds to the existing report in the Phonexa system. | 3 out of 7 other providers offer detailed instructions on managing custom reporting. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Phonexa allows clients to use the CPL metric. However, there is no separate tab for it. | Only 2 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
Сall Analytics
| ✅ | ✅ | ✅ | |
| The call recording feature is available not only in Phonexa’s Call Logic but also inside the Cloud PBX solution.
The call recording feature allows businesses to create audio recordings of phone interactions between customers and company representatives. Additionally, it helps clients access various call data, evaluate team performance subjectively and quantitatively, and highlight areas for improvement. | 7 out of 7 other providers offer this feature. As the basic feature of any calls tracking software, it allows you to check each recording and provide prompt feedback to your support and sales teams while ensuring your callers receive excellent customer service. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Call scoring, a standard call intelligence feature, allows evaluating live operators’ performance based on their problem-solving skills, compliance with call protocols, conversion rates, and other factors. | 5 out of 7 other providers offer the call scoring feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ⛔ | ✅ | ⛔ | |
| Phonexa offers clients a form submission log. Users can find it in the system under “Publisher Form CTR Report.” | 1 out of 7 other providers offer this feature. | ||
| Score | 2 out of 3 | 1 out of 3 | 0 out of 3 |
| ✅ | ✅ | ✅ | |
| This feature negates the need for manual call transcription and analysis. Phonexa’s phone call intelligence helps brands automate content analysis, identify each caller’s needs, and detect noteworthy trends. | 7 out of 7 other providers offer this feature. Call transcriptions allow you to review and evaluate phone calls, discover key conversation points, and obtain actionable insights. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| This feature allows you to assign lead tags and categorize inbound calls automatically.
iClear enhances the security and efficiency of Phonexa’s system while enabling lead address validation and lead tagging (advanced rules). | 4 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| Usability | ✅ | ✅ | ✅ |
| Score | 4 out of 5 | 5 out of 5 | 3 out of 5 |
Call Routing
| ✅ | ✅ | ✅ | |
| Phonexa’s automatic call distributor (ACD) supports call forwarding, allowing customers to get an excellent alternative if a specific customer call center is unavailable or the dedicated customer success representative is a bad match. | 7 out of 7 other providers offer this feature, including detailed guides and video tutorials. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ✅ | |
| Phonexa’s call tracking software offers a great variety of notifications, including system, export, and reserve connection notifications, with flexible settings. | 7 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Phonexa allows building both standard and advanced call flows, from the beginning of the call (and even before the call takes place). On top of that, clients can change the flow of the live call when the system has already started processing it (using iClear). | 6 out of 7 other providers offer this feature. | ||
| Score | 5 out of 5 | 4 out of 5 | 0 out of 5 |
| ✅ | ✅ | ⛔ | |
| Phonexa offers users access to its single operating solution for partner and performance marketing across iOS, Android, and macOS. | 5 out of 7 other providers offer apps, but no advanced features are available. | ||
| Score | 5 out of 5 | 3 out of 5 | 0 out of 5 |
| ✅ | ✅ | ✅ | |
| Phonexa offers users several levels of advanced access, including custom product permissions. | 7 out of 7 other providers offer this feature. | ||
| Score | 3 out of 3 | 3 out of 3 | 3 out of 3 |
| ✅ | ✅ | ⛔ | |
| Phonexa offers advanced call flow steps and multiple call routing options, ensuring the flexibility of software functionality. | 6 out of 7 other providers offer this feature, with several evaluated features implying a learning curve. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| ✅ | ✅ | ⛔ | |
| The primary goal of the white label feature is to provide solutions and resources to businesses and agencies looking to expand their offerings and increase client lifetime value. Phonexa’s white label feature allows clients to focus on key company objectives without hiring employees, dealing with related challenges, or building currently unavailable solutions. | 5 out of 7 other providers offer this feature. However, some call tracking companies do not provide extensive information on what can be white labeled and how. | ||
| Score | 3 out of 3 | 3 out of 3 | 0 out of 3 |
| From 40 to ♾️ | From 50 to ♾️ | 40 | |
| Phonexa’s software offers a flexible “Ping URL” integration, supporting authorization, headers, and a twig engine that allows customers to build literally any integration they require.
The integration list includes but is not limited to the following integration options:
| 7 out of 7 other providers offer multiple integration options. | ||
| Score | 5 out of 5 | 5 out of 5 | 3 out of 5 |
| Working as CRM | ⛔ | ⛔ | ⛔ |
| Score | 0 | 0 | 0 |
| ✅ | ✅ | ✅ | |
| Phonexa combines specific AI technologies to provide an all-in-one performance marketing suite that ties revenue to specific campaigns, channels, publishers, and networks. | 5 out of 7 other providers offer this feature, with some offering quite powerful AI features. | ||
| Score | 3 out of 5 | 5 out of 5 | 2 out of 5 |
Trial Period (not rated)
| Free Trial | No free trial | Avg 14-day free trial | Free account that can be upgraded |
| Demo | Free demo available | ⛔ | ⛔ |
Total Score (out of 85)
| Score | 78 | 77 | 41 |
| Percentage (%) | 98.73% | 97.47% | 51.9% |
We at Phonexa have gone the extra mile to develop an all-encompassing call tracking software suite that would unite the industry’s best tools. Each of Phonexa’s eight products is just as good as a standalone solution, but we’ve coordinated them all for free data flows and comprehensive coverage of all your marketing campaigns.
Take a product tour to explore Phonexa’s comprehensive call tracking software suite.
Call Tracking Features To Grow Conversions
If you haven’t used advanced inbound call tracking software to track, distribute, and analyze incoming calls, you might be heavily underestimating the volume and depth of insights a cutting-edge software suite can unlock for your business in general and pay-per-call campaigns in particular.
Advanced call tracking is more than just website call tracking or call attribution. For both organic and pay-per-call campaigns, you’d like to know where your traffic comes from, how leads interact with your brand across touchpoints, and whether they convert in the end.
Below are the call tracking software features to scale your organic and pay-per-call campaigns.
Call Recording
Call recording is one of the most important features of call tracking software because it allows you to analyze previous conversations at any time without relying on the operator’s subjective impression of the call. For example, call recording software for pay-per-call campaigns can help you identify your best traffic sources and evaluate operators that handle inbound calls.
Likewise, call recordings have great value in ensuring compliance and settling disputes.
Call Recording with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.002 per minute |
Voice Recognition
If you’re using an Interactive Voice Response (IVR) to process inbound calls, voice recognition can be a great add-on because of its ease of use and speed. The very presence of voice recognition technology can create a positive image of your company, even among users who don’t actually use it.
The voice recognition add-on with Phonexa understands speech with colloquialisms, mistakes, and impairments, making it simpler to drive callers to a conversion.
Voice Recognition with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.05 per data unit |
IVR Recording
Professional IVR recording makes your IVR sound natural so the callers feel like they’re in real communication rather than a scripted sequence of suggestions. With Phonexa, you can choose from a large number of artists’ voices, with the first recording being completely free.
Professional IVR Recording with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $150 per script 1st recording is free |
Numerical Data Redaction
Whether the ability to obscure sensitive information – say, the caller’s credit card number or social security number – is a compliance requirement in your state, this feature surely adds to the caller’s privacy. If a caller accidentally provides sensitive information, the system equipped with the Numerical Data Redaction feature can instantly obscure it.
Numerical Data Redaction with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.10 per minute |
Pixel Tracking
Wherever calls originate, you can track them with pixel tracking. For example, if you generate calls with Google Ads or Facebook Ads, they can be tracked and communicated back to your dashboard, keeping you informed about your marketing performance.
Pixel-based advertising call tracking can produce impressive results for pay-per-call campaigns.
Pixel Tracking with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.0005 per pixel |
Speech to Text
Call tracking solution equipped with speech-to-text conversion simplifies regulatory audits and – together with the Keyword Search feature – improves lead qualification by identifying the caller’s intent behind keywords and phrases.
Speech to Text with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.04 per minute |
Keyword Search with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | Included in the Speech to Text price |
Lead Filtering and Processing
From compliance to ROI, almost every business dimension depends on how well you process and filter inbound call leads.
With Phonexa, lead filtering and processing are handled by the iClear feature, which includes over a dozen add-ons for validating call leads in real time by an array of parameters. As a result, you can separate the wheat from the chaff even before the call lead connects to a live operator.
The iClear Features with Phonexa
| Feature | Availability | What Does It Do? | Tracking Type | Price |
| iClear: Advanced Rules | Premium & Enterprise Suites | Creates a set of rules for lead filtering and processing | Internal Tracking | Free for Premium and Enterprise subscribers |
| iClear: Phone Number Analysis | Add-On | Scores a lead’s phone number, issuing a fraud score | Internal Tracking | $0.001 per ping |
| iClear: Caller Identity | Add-On | Validates the caller in real time against a third-party database | Internal Tracking | $0.16 per ping |
| iClear: Litigant Alert | Add-On | Searches and analyzes incoming phone numbers in real-time for existing TCPA, FDCPA, and FCRA lawsuits | Internal Tracking | $0.003 per ping |
| iClear: Basic Phone Number Validation | Add-On | Checks the phone number validity according to the format, region, type of phone number, and more | Internal Tracking | $0.0005 per ping |
| iClear: Address Validation | Add-On | Identifies address components and validates them | Internal Tracking | $0.02 per ping |
| iClear: Full IDV | Add-On | Performs real-time validation of an individual’s address, phone number, SSN, date of birth, deceased indicator, bankruptcy, criminal/infractions, liens, judgments, and other identity-related details by a provided phone number using a third-party database | Internal Tracking | $0.30 per ping |
| iClear: Background Check | Add-On | Performs real-time validation of an individual’s bankruptcy, criminal/infractions, liens, judgments, and other identity-related details by a provided phone number using a third-party database | Internal Tracking | $0.20 per ping |
iClear also includes checks for infractions, liens, judgments, foreclosures, bankruptcy, and more to validate incoming calls. With such real-time call tracking software, live operators can get a head start in the conversation.
Do Not Call Check
Scrubbing the inbound calls against the DNC Registry is paramount to ensure compliance with federal FTC and state guidelines, so having this feature with your call tracking solution is a must to process call leads safely.
Do Not Call Check with Phonexa
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.005 per ping |
Documenting Consumer Consent
Under the new FCC regulations, it’s necessary to keep the records of the caller’s consent for compliance purposes (compliance audits).
Phonexa’s iClaim captures and stores visitor interactions on web forms as lead events. As a result, you get documented prior express written consent and also insights into the lead’s origin and authenticity.
Documenting Consumer Consent with Phonexa’s iClaim
| Availability | Tracking Type | Price |
| Add-On | Internal Tracking | $0.30 per ping |
Phone Number Porting
Phone number porting is a feature that allows you to switch from one provider to another while retaining the ownership of your phone number. This is especially valuable if your numbers are well known – for example, vanity numbers – and you don’t want to lose them.
Phone Number Porting Fees with Phonexa (In/Out)
| Lite Suite | Premium Suite | Enterprise Suite |
| $10.00 | $10.00 | $10.00 |
Lead Processing Time
Before you can buy a lead within a pay-per-call campaign, the system has to validate them and route to matching advertisers, which takes some time. You’d like your leads to be processed quickly, but you also want to ensure their best evaluation and matching.
With Phonexa, the maximum lead processing time is set to 180 seconds for Lite Suite and 300 seconds for Premium and Enterprise suites. These limits ensure all leads are properly assessed while they are still fresh – retaining the purchase intent – when connected to advertisers.
Lead Processing Time with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| 180 seconds | 300 seconds | 300 seconds |
Examine how businesses leverage call tracking and conversation intelligence tools to launch and manage winning call campaigns.
Lead Data Protection
With Phonexa, you can set the system to hide sensitive consumer data – phone number, social security number, or bank card number – from third-party partners in your system and only disclose it to authorized businesses. This feature is in great demand among affiliate networks.
Lead Data Protection with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Available | Available |
Call Tracking Analytics
Whether you are an affiliate or advertiser, you want to know as much about your leads as possible to make your pay-per-call campaigns appealing to both your partner and callers.
The Performance Analysis feature with Phonexa enables granular reports on campaigns across four call tracking metrics – Publisher, Date, Channel, and Tier.
Performance Analysis with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Available | Available |
Build your plan now to maximize your performance marketing ROI, or book a demo to get a complete overview of Phonexa’s toolkit.
Unsubscribe Management
Unsubscribe management is a crucial component of consent management within all types of campaigns, including pay-per-call. You must ensure consumers can unsubscribe from your marketing messages throughout all delivery channels, including your website, email, and apps.
Phonexa’s Unsubscribe Management feature guarantees that unsubscribe requests are synced with all your campaigns so you can stay FCC and CAN-SPAM compliant.
Speaking of compliance, check out Phonexa’s webinar on consumer consent:
Website Unsubscribe Management with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Available | Available |
Traffic Flow Report
At the risk of sounding like a broken record, allow me to repeat this again: knowing the customer journey is paramount to successful lead acquisition and sales. You might have a harder time collecting customer data as an affiliate, but you need it all the same to be effective.
Traffic Flow Report is a centerpiece of Phonexa’s call tracking software suite, unlocking unique customer insights you might not get with any other tool. The Report displays the source of the lead and their path through the system, including validation steps, routing, and outcomes.
| David Pickard, CEO at Phonexa: “No other platform offers this rich detail of reporting. Phonexa goes granular, and that’s what you need to know how to take care of your business; uncover information about your campaign’s performance or summarize the benefits of your providers. Reporting is where the success is.” |
Traffic Flow Report with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Unavailable | Available |
Analysis of the Filtered-Out Leads
Knowing what leads were filtered out of the system as incompatible by location, income level, age, and other business-specific parameters (for example, loan amount) can help improve your acquisition campaigns or understand what traffic is in demand among advertisers.
With Phonexa, this analysis is done by Filter Analyzer, which evaluates the leads that enter the system against the advertisers’ criteria and excludes ones that don’t match any. Then you can see how many leads were filtered out and why.
Filter Analyzer with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Unavailable | Available |
Publisher Sources
If you’re buying leads from several publishers, you surely want to know how they perform so you can double down on your most successful campaigns.
With Phonexa, you can get a detailed evaluation of each of your affiliates, including the number of calls, call duration, call quality, conversion rate, and revenue.
Publisher Sources with Phonexa
| Lite Suite | Premium Suite | Enterprise Suite |
| Unavailable | Unavailable | Available |
Vanity Phone Numbers
As a user of Phonexa’s inbound & outbound call tracking software Call Logic, you can get a free vanity number that will help you to stand out from similar companies. Call tracking marketing numbers like 1-800-DENTIST or 844-411-YOGA can grow your pay-per-call revenue exponentially.
| Talar Malakian, CMO at Phonexa: “Call tracking has proved extremely effective for Phonexa clients, especially inbound call-reliant businesses in industries like insurance or home services. For paid campaigns, they know which ads attract more calls, which also means they can easily double down on their best-performing marketing campaigns.” |
Synergy with Other Lead Management Products
Last but not least, it’s vital that your call tracking service works in sync with your other tools like lead management and CRM platforms. Or it must come as a part of a bigger lead management ecosystem that already contains everything you need for effective performance marketing.
Here are some of the compatibility features of Phonexa’s Call Logic:
| Feature | Availability | Tracking Type | Price |
| Tracking: Add to DNPL | Add-On | Internal Tracking | $0.0005 per unit |
| Tracking: Send To E-delivery Contact List | Add-On | Internal Tracking | $0.0005 per unit |
| Tracking: Send to Opt Intel | Add-On | Internal Tracking | $0.0005 per unit |
| Tracking: Export To PBX | Add-On | Internal Tracking | $0.0005 per unit |
| Tracking: E-delivery unsubscribe list | Add-On | Internal Tracking | $0.0005 per unit |
| Tracking: Opt-Intel unsubscribe list | Add-On | Internal Tracking | $0.0005 per unit |
| E-Delivery Suppression List | Add-On | Internal Tracking | $0.0005 per unit |
Consent Branches To Generate FCC-Compliant Call Leads
As you know, the Federal Communications Commission (FCC) has announced an update to the Telephone Consumer Protection Act (TCPA) – scheduled for January 27, 2025 – which will require obtaining prior express written consent before a business can contact a consumer.
This means you need lead generation technology that ensures you get the consent easily.
Meet Phonexa’s Consent Branches, a technology that delivers consent requests to the right consumers while putting matching brands on the form. It’s all done automatically in seconds, and then you’ve got the consumer you need or the revenue for the sold lead.
Here’s how FCC-compliant Consent Branches work for call leads:
Step 1 – An Affiliate Sends a Non-Personally-Identifiable Lead Data to Phonexa
First, an affiliate sends non-PII consumer information to Phonexa so the system can offer this specific lead to matching advertisers. Non-PII info may include the lead’s state-level location, preferences, and anything else that helps businesses decide whether the lead is a good fit.
Step 2 – Phonexa Puts Matching Advertisers on a Lead Generation Form
Next, the companies that bid for the call lead are put on a lead generation form, which can include custom or generic consent language. Custom consent language is used for heterogeneous brands on a form, while generic consent language is used when all brands request the same type of consent (for example, all want to authorize phone calls only).
Here’s how custom consent language looks on a lead generation form:
Here’s how generic consent language looks on a lead generation form:
With generic consent language, consumers can select all providers in one click. However, the more brands obtain consent, the lower the purchase intent is.
Step 3 – The Advertiser That Obtained Prior Express Written Consent Get Their Phone Number
Finally, advertisers who’ve been granted consent receive the lead’s phone number and can contact them directly. At this point, the lead is sold, and the payment goes to the affiliate.
Take a product tour to explore the Phonexa performance marketing ecosystem in action.
Phonexa – Your All-Encompassing, FCC-Compliant Software for Call Tracking
I do believe Phonexa offers the best cloud-based call tracking and analytics software suite in the market for two reasons:
- Phonexa has everything you need. By uniting eight proprietary marketing solutions into a single comprehensive performance marketing software suite, Phonexa covers your performance marketing from top to bottom so you can synergize affiliate, email, social media, and other campaigns.
- Phonexa is safe and compliant. Phonexa’s proprietary Consent Branches allow marketers to obtain the required prior express written consent before contacting consumers.
Phonexa allows you to unlock marketable web and call lead insights for organic inbound and pay-per-call campaigns while ensuring 100% compliance and business ethics. Whether you sell or buy leads, you can be sure you’re safe and your consumers are happy.
| Talar Malakian, CMO at Phonexa: “Using local phone numbers for call tracking is crucial for marketing campaigns, particularly in local markets. Customers are more likely to trust and engage with businesses that have local numbers, making them far more effective at capturing inbound calls and building brand credibility.“ |
Build your plan right away, or book a demo to learn how Phonexa’s call tracking software can help you capture essential call data, measure marketing campaigns, and boost revenue.
Frequently Asked Questions
What is call tracking software?
Call tracking software is a platform that allows a business to track sales calls as well as any inbound calls from consumers, often including many supporting tools for distributing calls and capturing and interpreting call analytics.
What is inbound call tracking software?
Inbound call tracking software is a set of tools that allow marketers to track incoming calls so they can collect real-time and historical insights on callers and optimize marketing campaigns.
What is outbound call tracking software?
Outbound phone call tracking software is a set of tools that allow marketers to track outbound calls, measuring the call duration, keywords, and outcome, among other things. Just like inbound call tracking software, outbound call tracking software helps optimize call marketing campaigns.
What is call analytics?
Call analytics works by allocating unique call tracking phone numbers to each marketing channel. You can use analytics in call tracking to make educated spending decisions, identify issues that affect conversion rates, and generate more leads at a lower CPL.
What is IVR software?
Interactive voice response (IVR) is an automated phone system that interacts with consumers and captures customer information by providing them with options via a touch- or voice-based menu.
How much does online call tracking software cost?
A call tracking software typically has a monthly subscription cost, specific setup costs, and usage fees. How much your business will pay for the software depends on various factors.
Before moving ahead with the software of your choice, you may want to examine your needs:
- How many users do you need?
- How long do you need to store data?
- How many different publishers are you working with?
Having an answer to these questions will help you understand what the costs will be.
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