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Call tracking is becoming a necessity among companies both small and large, mainly due to the increase in mobile usage. Effective January of 2017, 95% of all Americans now own a mobile phone of some kind. 77% of that percentage owns a smartphone, which means that the internet is more widely available than ever before. For the first time in the history of technology, more people are using their phones to access the internet than they use their laptops or desktop.
What does all of this mean for your business?
It means that your marketing strategies should incorporate the phone call as much as possible. Every effort that you put into your inbound and outbound marketing should include a trackable call option to truly stay ahead of the game. Call tracking gives you a detailed glimpse into the customer journey that you would otherwise not know at all. In this article, we will outline the top benefits to getting an advanced call tracking software for your business.
Call Tracking is about the Customer Story
Every story has a beginning, middle, and an end, and the customer story is no exception. When you integrate Call tracking into your system, you’ll receive visual representations of your customer story. With these details, you can provide more value for your customers’ time and increase your business ROI. Some key call tracking features include:
No Setup and Maintenance Fees: With cloud technology, there’s no need to pay for setup and maintenance fees. You no longer have to call a technician to come to your office and set up the phone system for you because Phonexa’s call tracking software is all stored up in the cloud. When you want to add or edit a feature, you can choose to do it yourself or give us a call for guidance and we’ll help you out at no extra charges. With Phonexa, manual labor is a thing of a past. Say hello to convenience at its most refined staged!
Caller Demographics: Knowing your caller demographics is pivotal in targeting the right audience and measuring your campaign effectiveness. If you want your advertising campaign to reach middle-age women but your calls end up attracting more young adults, you will need the right tools to keep you updated on the direction of your campaign. Phonexa’s call tracking gives you insight on the caller’s first and last name, geographic location, age, gender, and any other information that you might need to boost your campaigns. You can customize your IVR questionnaire to fit your current needs.
Demographic-Based Call Routing: Not only does Phonexa’s call tracking software provide you with pertinent information about your callers, it also routes calls automatically based on the caller’s location. If you own several franchises in different locations, your callers will be automatically rerouted to the nearest location to their home. This automation saves you and your customers time and resources.
Toll-Free and Local Numbers: Call tracking comes with toll-free, vanity, and local numbers to help personalize your message and shape your brand identity. Toll-free numbers usually begin with 1-800 and the like, whereas vanity numbers take it a step further and incorporates words into the number to make it more memorable (i.e. 1-800-CALL-NOW). Local numbers allow your business to get plugged into the community in which it resides. It’s perfect for in-store businesses who want to distinguish their franchise from another’s.
Call Ratings: Call tracking and analytics will help you visualize the quality of your calls, based on customer satisfaction and issue resolutions. You will know exactly why the caller made the call, which department(s) handled the issue, and how long the caller had to wait until his or her issue was resolved. These are just a few details you’ll receive with Phonexa’s call tracking. You can be sure that are handfuls of other useful information on the dashboard waiting for you to access.
If you’re interested in transforming your call experience from the inside out, now is the time to do. Phonexa’s cloud technology is at the top of the ladder, giving businesses like yours the call tracking solutions it needs to beat out the competition.
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