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Performance Marketing

9 Key Customer Retention Metrics for Unstoppable Business Growth
Imagine you’re the CEO of a fast-growing affiliate marketing company. Each month, you allocate a...
13 Insanely Effective Lead Gen Strategies You’re Not Using
“If people like you, they’ll listen to you, but if they trust you, they’ll do...
The Ultimate Guide to Effective Financial Marketing in 2025
As the financial marketing landscape evolves, savvy marketers must adapt their strategies to stay ahead....
Affiliate Marketing Metrics and KPIs to Track in 2025
Affiliate marketing is all about tracking the right metrics and key performance indicators (KPIs) to...

Phonexa’s Ping Post 2.0 delivers 376% ROI to Enterprise

Real-time call bidding and lead acquisitions that generate robust ROI. Download the e-book below to learn more.

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Mastering Pay-Per-Call Facebook Ads: Tips, Tricks, and Best Practices
Pay-per-call Facebook ads offer a unique opportunity to deliver a promotional message to the right...
Omnichannel Marketing 101: Your Ultimate Guide to Seamless Connectivity
Meeting customers where they are is key, and that’s where an omnichannel approach shines. This...
Crucial SMS and Email Marketing Metrics To Improve Sales Conversations
For a digital marketing company, measuring SMS and email marketing metrics means more than just...
SMS Affiliate Marketing 101: Driving Customers Home Through SMS
As an affiliate marketer, you must be looking for ways to diversify your marketing strategies...
SMS Deliverability 101: How To Always Hit the Inbox with Marketing SMS
Good old SMS are still working like clockwork in marketing, including pay-per-call. Perceived equally well...
How the FCC’s One-to-One Consent Rule Will Impact Contact Centers
Understanding the intricate details of this rule will be essential for maintaining compliance and avoiding potential legal pitfalls.
The FCC’s New One-to-One Consent Requirements and Their Impact on Robocalls
The FCC is implementing new regulations that will significantly impact the use of robocalls in lead generation.

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