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Data-Driven Attribution

Data Deprecation: Best Practices for Modern Advertisers
Once again, Google has postponed cookie deprecation in Chrome until 2025 without specifying exact dates....
Website Tracking for Affiliate Marketers: Unlocking Lead Insights
It’s one thing to track affiliate-driven customers on your website and another thing to track...
Original Lead Sources and Call Tracking: The Missing Piece in A/B Testing
A successful affiliate marketing campaign relies on the ability to optimize strategies based on accurate data and valuable insights. Are you doing the proper AB testing for...
How To Tie Publisher Outcomes Into Partner Marketing Attribution
Phonexa CEO Lilit Davtyan recently joined the Deconstructing Data Live podcast to share key insights.

Phonexa’s Ping Post 2.0 delivers 376% ROI to Enterprise

Real-time call bidding and lead acquisitions that generate robust ROI. Download the e-book below to learn more.

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How To Maximize Your Business Potential With Call Center Analytics
When it comes to conversion rates, phone calls are the best lead source. With the...
Lead Generation: Free & Paid Leadgen Strategies & Where to Buy Leads
Learn how you can implement the perfect lead generation strategy to yield more business leads and reach historic levels of success.
10 Benefits of Lead Management Software To Grow Your Business
A lead management solution can help you capture, convert, and retain more web and call leads.
What Is a DID Number?
Route calls, streamline client communication, and get significant flexibility with Direct Inward Dialing or DID within the Phonexa suite.
What Is Multi-touch Attribution and Why Is It Important?
Multi-touch attribution provides data insights into every single touchpoint a brand has with its clients to identify which marketing campaigns perform best.

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