Best Call Tracking Software Suites for Lead Generation in 2026

We’ve put together this comprehensive guide to call tracking software for lead generation to help you explore, compare, and choose the best call tracking software suites on the market. We’ve thoroughly analyzed the best call tracking software for lead generation against Phonexa to determine the winner.

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How do you typically invest your marketing budget: online forms, inbound calls, or pay-per-call campaigns? Every method has its pros and cons, but you cannot deny phone calls are superior in terms of intent and profitability.

Understanding what makes customers call your business allows you to focus on what marketing efforts work, lowering your cost per lead and increasing ROI.

With such high value associated with inbound calls, it becomes essential to track and measure both — phone calls and digital marketing campaigns — so you can make improvements and optimizations. 

The key to accomplishing all this is call tracking.

Here’s what tracking phone calls can help you discover: 

Call Attribution	Assists brands with identifying marketing campaigns and efforts that drive the desired call outcomes.
Call Data & Analytics	Helps marketers leverage automated call distribution systems to identify the best distribution methods.
Insights into the Customer Journey	Allows businesses to streamline the call process through various call distribution features, enhance the customer journey, and instantly connect consumers to brand representatives.
ROI & Call Reports	Helps marketing experts examine the most important call tracking metrics and collect first-party data to calculate key metrics such as cost per acquisition.

Call Tracking Software for Lead Generation: Comparative Overview

At Phonexa, not only do we try to make our reviews and ratings data-driven and unbiased – here’s our evaluation methodology – but we also aim to identify the costliest marketing gaps and bridge them with our call tracking, distribution, and analytics software. While it’s up to you to decide which call tracking solution for lead generation to use, we at Phonexa are going the extra mile to ensure you’ve got it all in one place, without having to jump between reports and systems.

“Put everything in one place – that’s what we tried to do. Phonexa is about tracking everything – the call outcomes, the source of the calls, the route that call went through, which publisher did it come from, which IVR model did it go through, which buyer bought the lead, and what happened next – and then reporting on everything to the point where you can then analyze it in real-time.” – David Pickard, CEO, Phonexa, during the Pioneering Pay-Per-Call Excellence webinar

But then again, while Phonexa has proven an incredible asset to affiliate networks, advertisers, large-scale publishers, and performance marketers – we’re rated 4.9 out of 5, according to G2 – there are other platforms, solutions, and tools that might be a better fit for individual entrepreneurs or someone who only needs a few features to complement their marketing tech stack.

Here’s an important thing:

“We have a pretty consultative approach. We don’t just dive in and show people a demo – we’ll spend some time discovering their business and spending, finding out if there is a use case for our software. There’s nothing worse than someone trying to force you down a road of using software that’s not the right fit for you. If Phonexa isn’t the fight for you, we will be the first people to tell you that.” – David Pickard, CEO, Phonexa, during the Pioneering Pay-Per-Call Excellence webinar

We do want consumers to choose the best software for their business, even if it’s not Phonexa – and we’re ready to help you do it both with this review, our free product tour, and a free consultation.

Take a product tour to explore whether Phonexa is a good fit for your business.

Without any further ado, let’s explore the best call tracking software for lead generation in 2026.

Top Call Tracking Software Solutions Across 5 Marketing Categories

Online call tracking	✔️	✔️	✔️	✔️	❌	❌	🟡	✔️	🟡	🟡
Offline call tracking	✔️	✔️	✔️	✔️	❌	❌	🟡	✔️	🟡	🟡
Dynamic Number Insertion (DNI)	✔️	✔️	✔️	✔️	❌	❌	❌	❌	🟡	❌
Keyword-Level Attribution	✔️	✔️	✔️	✔️	❌	❌	❌	❌	🟡	❌
Multi-Touch Attribution	✔️	🟡	✔️	✔️	❌	🟡	❌	❌	🟡	❌
Real-time reporting	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	🟡
Call Recording	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️	✔️
Call Scoring	✔️	🟡	✔️	✔️	🟡	🟡	❌	✔️	🟡	❌
Call Transcriptions	✔️	❌	✔️	✔️	✔️	✔️	✔️	✔️	✔️	🟡
Call Distribution / Routing	✔️	✔️	✔️	✔️	🟡	🟡	✔️	✔️	✔️	✔️
Email Follow-up	✔️	🟡	🟡	✔️	✔️	✔️	❌	❌	🟡	🟡
AI Call Agents	🟡	❌	🟡	✔️	🟡	✔️	🟡	✔️	✔️	🟡
Predictive Modeling	✔️	❌	🟡	✔️	✔️	✔️	🟡	✔️	✔️	❌
White-Labeling	✔️	✔️	🟡	✔️	❌	❌	❌	❌	❌	❌

Legend: 

✔️  native / built-in

❌ not supported

🟡 limited/via integrations/add-ons

Pay-Per-Call Software

For affiliate networks, advertisers, and large-scale publishers, it’s essential to have a system that enables data-driven phone call distribution, so you can sell your leads at the highest price or connect them with a matching business or sales rep.

I might be a bit biased, but Phonexa looks like the best choice for companies looking for atomic-level insights into phone calls and web leads. With over 322,000 quarterly visitors and an impressive 151% growth rate, Phonexa can help you cover all existing marketing avenues with an unparalleled focus on call- and lead-level insights.

Phonexa: Enterprise-Grade Tracking & Distribution Platform for Calls, Leads, Clicks & More

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
322K	150.99%	44.60%	30.80%	7.00%	12.60%	0.00%	12.60%	0.10%

Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, compliance, fraud, clicks, email, social media, SMS, accounting, and more – everything you need to handle your marketing from top to bottom without having to juggle solutions and reports.

Call tracking-wise, Phonexa might be the most advanced call tracking suite in the industry, allowing you to track phone calls in real-time and post-purchase and – most importantly – accept, reject, or flag for verification of all inbound calls depending on the results of your real-time screenings. With Call Logic at its core and complemented by iClear, Phonexa delivers granular insights into callers, calls, and agent performance, enabling you to focus on the most profitable acquisition strategies.

• Granular call tracking for medium and large-sized companies
• Real-time call screening to prevent low-quality, irrelevant, and fraudulent leads
• Coordinating phone call campaigns with other marketing avenues to cover the entire customer journey from start to finish
• Ping Post Calls 2.0 for affiliate networks that want to create a lead market with data-driven lead distribution, connecting the right callers to the right businesses

Last but not least, for pay-per-call campaigns, you can use Phonexa’s predictive modelling software to simulate marketing outcomes, such as which ads to display where, to whom, and when. The best part is that simulations are free; you can run as many of them, all with different input data, until you’ve achieved the expected result. Then you can run these campaigns in the real market at much lower risk, or A/B test them to reduce it even further.

Get started with Phonexa today and turn your calls and leads into revenue.

Retreaver: Dedicated Call Tracking, Analytics & Attribution Software Provider

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
27K	57.48%	57.30%	32.90%	6.40%	2.70%	0.30%	0.30%	0.60%

Retreaver is a dedicated call tracking software platform for publishers, advertisers, and affiliate networks, with robust call distribution capabilities, including real-time bidding, call rescue, dynamic call-tracking numbers, and more.

• Inbound and outbound call tracking coordinated with CRM data
• Real-time reporting for on-the-fly campaign assessment
• Data exchange between systems for better performance

With Retreaver, you can collect exhaustive data on incoming and outgoing calls (call profiles, call reminders, speech recognition, keyword spotting, and more) and use it to zero in on your best campaigns and call sources. And you can personalize caller experiences across touchpoints.

Explore the full list of pay-per-call software.

Marketing Attribution Software with Call Tracking

With attribution being an absolute necessity to ensure fair payouts to affiliates and traffic generators, you might want to look for a call-tracking platform with robust marketing attribution, such as HighLevel, Invoca, CallRail, CallTrackingMetrics, WhatConverts, and more.

CallRail: Connecting the Dots Between Conversations & ROI Growth

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
684K	-13.32%	72.40%	20.90%	3.30%	0.80%	0.10%	3.40%	0.20%

CallRail is a dedicated call tracking platform that, in addition to call tracking, provides conversational intelligence software, voice assistants, form tracking, and everything else you need to make the customer journey convenient for callers and profitable for your business.

• User-friendly call, text, form, and chat tracking across essential marketing metrics
• Delivering personalized customer experiences at scale & omnichannel campaign optimization
• Identifying conversational patterns through conversation analysis
• Lead scoring to differentiate between high-quality and low-quality phone calls

Trusted by over 220,000 businesses, CallRail is the call tracking provider you can’t go wrong with. Their tracking capabilities are far beyond ordinary call tracking software, unlocking atomic insights into your callers so you can focus on the calls that matter and improve every single day.

CallTrackingMetrics: Marketing Intelligence Solution for Engagement Automation

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
240K	-7.18%	73.70%	18.30%	3.50%	0.70%	0.20%	4.00%	0.40%

CallTrackingMetrics is a marketing automation solution that discovers engagement insights and helps you build a robust funnel across paid advertising, phone calls, and web interaction, all based on common engagement and conversion triggers. With CallTrackingMetrics, you know what motivates your callers to buy and how to drive them to purchase most effectively.

• Call transcripts, recordings, and live conversation analytics
• AI conversation intelligence, voice agents, and tools for inbound & outbound marketing
• Setting automated call processing rules based on historical and real-time insights
• Dynamic number insertion (DNI) to connect calls, chats, and form fills to ads that drove them

CallTrackingMetrics is a powerful solution for pay-per-call campaigns, enabling you to leverage in-depth call tracking and reporting. Having complete data on your past calls and analyzing your current calls in real time improves CX and maximizes conversions.

Explore the full list of marketing attribution software with call tracking,

CRMs with Call Tracking

All three CRMs in our list are well-known, reliable, and time-tested, so it all boils down to choosing one that resonates with the types of campaigns you’re running. If you’re already using Salesforce, HubSpot, or Zoho, you might just continue using them while also leveraging their call-tracking capabilities.

Note, though, that none of these solutions provides a dedicated call tracking software suite, so while you can get some insights into inbound and outbound phone calls, you might also want to integrate them with a narrow-focused call tracking providers like Phonexa for granular attribution, DNI, AI call agents, and other technologies you might want to have in your toolkit.

Salesforce: World-Beating CRM with Basic Call Tracking Features

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
101M	-8.18%	65.80%	17.60%	18.10%	0.70%	0.10%	1.00%	0.40%

Salesforce is arguably the most popular CRM system, offering basic call tracking for inbound and outbound calls.

• Inbound call tracking is available through Service Cloud Voice, allowing agents to manage calls (pause, mute, transfer, etc.) and managers to see in real time which call or task each of their agents is handling.
• Outbound call tracking is available through Call Monitoring, which allows supervisors to listen to outbound phone calls one at a time.

On top of that, you can record and transcribe all calls, as well as analyze metrics like the wait time, the length of the call, average call duration, time spent in queue, and more.

HubSpot: Industry-Leading CRM with Advanced Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
36M	-13.12%	54.40%	26.50%	4.50%	1.00%	0.10%	1.00%	0.20%

HubSpot needs no introduction. One of the biggest CRM systems in the game, HubSpot, is used by thousands of companies for customer relationship management, lead generation, automation, and all things related to marketing.

It’s quite convenient that for all the leads and contacts you can store in HubSpot, you can also track inbound phone calls, make outbound calls from a browser, and train live operators with conversational intelligence insights. With HubSpot, you can schedule first-time calls and follow-ups while knowing exactly whom to call based on historical insights about the caller.

• Call sequencing automation for outbound business calls
• In-depth call tracking, including real-time insights into callers
• Call logging, call transcriptions, and AI summaries of inbound and outbound calls

Likewise, you can set custom voicemail, record calls directly from your browser, all while spending next to no time on the required call tracking integrations. So if you’re looking for the biggest CRM that also supports call tracking (not necessarily a dedicated call tracking solution), HubSpot might be your best choice.

Explore the full list of CRMs with call tracking.

VoIP Platforms with Call Tracking

Even though all call tracking providers rely on VoIP, meaning they operate on VoIP internally, not all of them position themselves as VoIP providers. The difference is that VoIP providers usually sell call tracking numbers, SIP trunks, and call routing functionality. 

The biggest VoIP platform is RingCentral, with over 9.3 million quarterly visitors and still growing, followed by Five9.com (2.5 million), Dialpad (2.2 million), and 8×8 (1.4 million). Of the nine brands on the list, only three are growing: Aircall (17.38%), JustCall (7.06%), and 8×8 (2.2%).

RingCentral: All-in-One Communications Platform with Basic Call Monitoring

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
9.3M	4.69%	73.10%	17.30%	4.10%	0.50%	0.00%	3.00%	0.10%

The second-biggest call tracking software provider on our list, RingCentral, does offer a native call monitoring tool as a part of its AI-driven all-in-one communications platform, but it’s somewhat limited in scope and depth.

• Support during calls and agent training, including real-time call monitoring
• Call barge-in – the ability of a manager to join the call when needed
• Omnichannel use across text messages, video conferences, and fax
• Ironclad fraud protection, including spam and robocall blocking

If you just need basic telephone analytics, like who’s calling, when, call outcome, and agent performance, then RingCentral’s built-in tools might suffice. If, however, you need deeper marketing insights, such as which ad, landing page, or keyword triggered the call, you might need third-party integrations.

Five9: Cloud Cell Center Reporting & Analytics Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
2.5M	-13.27%	59.70%	15.40%	6.10%	2.70%	0.10%	4.60%	0.20%

Five9 is a cloud-based contact center platform that helps brands deliver omnichannel customer engagement via text, voice, chat, email, SMS, and social media, with most tools AI-driven. They also provide a robust call reporting and analytics toolkit.

• Contact center toolkit tailored to the specific needs of your business
• Over 140 pre-built reports to track business phone calls
• Real-time and historical data across systems, including CRM, CCaaS, and WEM

From agents to executives, Five9 unlocks valuable customer insights for everyone in your system. It provides a user-friendly, visual environment that lets you quickly extract and analyze the information you need. With advanced data aggregation, intuitive visual dashboards, and flexible scheduling, Five9 is among the easiest-to-grasp contact center software suites on the market.

Explore the full list of VoIP platforms with call tracking.

CPaaS Platforms

Since call tracking isn’t an isolated solution but always built into a communications, telephony, or lead acquisition or generation system, you might consider Communications Platform as a Service (CPaaS) platform to kill two birds with one stone. Not only do CPaaS platforms enable call tracking, but they also support customer communication across channels, including video, voice, and text messaging, with tracking and analytics for businesses.

When choosing your CPaaS platform for call tracking, if you want to go with the biggest brand, Twilio is the one, surpassing all other alternatives by over two times in traffic. However, while Twilio is growing fairly well (14.90%), the fastest-growing platform is Telnyx, with a whopping 86.48% increase in quarterly traffic.

Twilio: Customer Engagement Platform with Native Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
4.5M	14.90%	51.90%	36.50%	11.00%	1.50%	0.10%	6.60%	0.30%

Twilio is a comprehensive customer engagement platform that offers in-depth insights into customer interactions across major marketing channels, including phone calls. With Twilio, you can build a custom call processing architecture using their phone numbers (over 200 types), conversational intelligence, IVR, voice insights, and some other features.

• Detailed call summaries, including customer sentiment
• Detecting call volume peaks for data-driven call routing & prioritization
• Over 200 types of local, national, mobile, and toll-free call tracking numbers
• Easy integration into your CRM system

Likewise, you can generate reports to understand which marketing initiatives deliver the best ROI, and you can also see how individual metrics like customer sentiment, response times, and conversion rates affect the outcome of your calls.

Infobip: Customer Engagement Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.2M	13.39%	42.30%	24.20%	4.50%	3.00%	0.10%	25.50%	0.30%

Infobip is an omnichannel customer engagement platform that includes call tracking. For inbound and outbound calls, you can get basic call tracking metrics, such as the number of received, established, and completed calls. Likewise, they provide metrics like total calls, answered calls, call duration, and more.

That said, they aren’t focused on call tracking but rather a CPaaS (Communications Platform as a Service) ecosystem that allows businesses to connect with customers across channels, including voice, SMS, email, and chat. Infobip can handle voice calls, log data, and integrate a voice API to support your call tracking, but it may lack granular marketing metrics for your phone calls.

Explore the full list of CPaaS platforms with call tracking.

How We Rank Call Tracking Software for Lead Generation

When choosing and ranking call tracking software solutions for lead generation, we tried to be as data-driven as possible, collecting traffic and engagement data and trends and analyzing user behavior and – most importantly – how the software in question works in real-world scenarios.

At the core of our research and rankings are 24-month website performance data from SimilarWeb, including quarter-by-quarter traffic, traffic dynamics, where traffic is coming from, and engagement patterns, showing how users actually interact with the call tracking platform and whether they find it useful in the first place. Among the important criteria are more recent performance, year-to-year growth, and regional traction, as well as manual verification that the announced features, modules, and marketing opportunities are actually there within the platform.

Here are some specific ranking factors for the call tracking solutions on this page:

• Overall traffic in Q3 of 2025, showing how popular the platform is overall, with more popular platforms usually being more reliable and with more relevant features
• Traffic dynamics: Q3 of 2025 versus Q3 of 2024, showing whether the call tracking platform gains traction or loses users
• Traffic share by channel, including direct visits, visits from organic search, referral traffic, social media traffic, email traffic, and paid search and paid referral traffic

Above all, we use our cumulative hundreds of years of experience to verify claims that seem exaggerated or dubious, ensuring our rankings are accurate and reflect the real estate market and – importantly – how beneficial each platform can be for you.

Here is the full version of our brand evaluation methodology.

Call Tracking Features To Grow Conversions

If you haven’t used advanced call tracking software for lead generation to track, distribute, and analyze incoming calls, you might be heavily underestimating the volume and depth of insights a cutting-edge software suite can unlock for your business in general and pay-per-call campaigns in particular.

Advanced call tracking is more than just website call tracking or call attribution. For both organic and pay-per-call campaigns, you’d like to know where your traffic comes from, how leads interact with your brand across touchpoints, and whether they convert in the end.

Get started with Phonexa today, and learn how we can help you turn calls and leads into revenue. 

Call Recording

Call recording is one of the most important features of call tracking software for lead generation, as it enables you to analyze previous conversations at any time without relying on the operator’s subjective impression of the call. For example, call recording software for pay-per-call campaigns can help you identify your best traffic sources and evaluate operators that handle inbound calls.

Likewise, call recordings have great value in ensuring compliance and settling disputes.

Call Recording with Phonexa

Voice Recognition

If you’re using an Interactive Voice Response (IVR) to process inbound calls, voice recognition can be a great add-on because of its ease of use and speed. The very presence of voice recognition technology can create a positive image of your company, even among users who don’t actually use it.

The voice recognition add-on with Phonexa understands speech with colloquialisms, mistakes, and impairments, making it simpler to drive callers to a conversion.

Voice Recognition with Phonexa

IVR Recording

Professional IVR recording makes your IVR sound natural so the callers feel like they’re in real communication rather than a scripted sequence of suggestions. With Phonexa, you can choose from a large number of artists’ voices, with the first recording being completely free.

Professional IVR Recording with Phonexa

Numerical Data Redaction

Whether the ability to obscure sensitive information – say, the caller’s credit card number or social security number – is a compliance requirement in your state, this feature surely adds to the caller’s privacy. If a caller accidentally provides sensitive information, the system equipped with the Numerical Data Redaction feature can instantly obscure it.

Numerical Data Redaction with Phonexa

Pixel Tracking

Wherever calls originate, you can track them with pixel tracking. For example, if you generate calls with Google Ads or Facebook Ads, they can be tracked and communicated back to your dashboard, keeping you informed about your marketing performance. 

Pixel-based advertising call tracking can produce impressive results for pay-per-call campaigns.

Pixel Tracking with Phonexa

Speech to Text

Call tracking solution equipped with speech-to-text conversion simplifies regulatory audits and – together with the Keyword Search feature – improves lead qualification by identifying the caller’s intent behind keywords and phrases.

Speech to Text with Phonexa

Keyword Search with Phonexa

Lead Filtering and Processing

From compliance to ROI, almost every business dimension depends on how well you process and filter inbound call leads.

With Phonexa, lead filtering and processing are handled by the iClear feature, which includes over a dozen add-ons for validating call leads in real time by an array of parameters. As a result, you can separate the wheat from the chaff even before the call lead connects to a live operator.

The iClear Features with Phonexa

Feature	Availability	What Does It Do?	Tracking Type	Price
iClear: Advanced Rules	Premium & Enterprise Suites	Creates a set of rules for lead filtering and processing	Internal Tracking	Free for Premium and Enterprise subscribers
iClear: Phone Number Analysis	Add-On	Scores a lead’s phone number, issuing a fraud score	Internal Tracking	$0.001 per ping
iClear: Caller Identity	Add-On	Validates the caller in real time against a third-party database	Internal Tracking	$0.16 per ping
iClear: Litigant Alert	Add-On	Searches and analyzes incoming phone numbers in real-time for existing TCPA, FDCPA, and FCRA lawsuits	Internal Tracking	$0.003 per ping
iClear: Basic Phone Number Validation	Add-On	Checks the phone number validity according to the format, region, type of phone number, and more	Internal Tracking	$0.0005 per ping
iClear: Address Validation	Add-On	Identifies address components and validates them	Internal Tracking	$0.02 per ping
iClear: Full IDV	Add-On	Performs real-time validation of an individual’s address, phone number, SSN, date of birth, deceased indicator, bankruptcy, criminal/infractions, liens, judgments, and other identity-related details by a provided phone number using a third-party database	Internal Tracking	$0.30 per ping
iClear: Background Check	Add-On	Performs real-time validation of an individual’s bankruptcy, criminal/infractions, liens, judgments, and other identity-related details by a provided phone number using a third-party database	Internal Tracking	$0.20 per ping

iClear also includes checks for infractions, liens, judgments, foreclosures, bankruptcy, and more to validate incoming calls. With such real-time call tracking software for lead generation, live operators can get a head start in the conversation.

Do Not Call Check

Scrubbing the inbound calls against the DNC Registry is paramount to ensure compliance with federal FTC and state guidelines, so having this feature with your call tracking solution is a must to process call leads safely.

Do Not Call Check with Phonexa

Documenting Consumer Consent

Under the new FCC regulations, it’s necessary to keep the records of the caller’s consent for compliance purposes (compliance audits). 

Phonexa’s iClaim captures and stores visitor interactions on web forms as lead events. As a result, you get documented prior express written consent and also insights into the lead’s origin and authenticity.

Documenting Consumer Consent with Phonexa’s iClaim

Phone Number Porting

Phone number porting is a feature that allows you to switch from one provider to another while retaining the ownership of your phone number. This is especially valuable if your numbers are well-known – for example, vanity numbers – and you don’t want to lose them.

Phone Number Porting Fees with Phonexa (In/Out)

Lead Processing Time

Before you can buy a lead within a pay-per-call campaign, the system has to validate them and route to matching advertisers, which takes some time. You’d like your leads to be processed quickly, but you also want to ensure their best evaluation and matching.

With Phonexa, the maximum lead processing time is set to 180 seconds for Lite Suite and 300 seconds for Premium and Enterprise suites. These limits ensure all leads are properly assessed while they are still fresh, and retain the purchase intent when connected to advertisers.

Lead Processing Time with Phonexa

Lead Data Protection

With Phonexa, you can set the system to hide sensitive consumer data – phone number, social security number, or bank card number – from third-party partners in your system and only disclose it to authorized businesses. This feature is in great demand among affiliate networks.

Lead Data Protection with Phonexa

Call Tracking Analytics

Whether you are an affiliate or advertiser, you want to know as much about your leads as possible to make your pay-per-call campaigns appealing to both your partner and callers.

The Performance Analysis feature with Phonexa enables granular reports on campaigns across four call tracking metrics – Publisher, Date, Channel, and Tier.

Performance Analysis with Phonexa

Get started with Phonexa to leverage the benefits of in-depth call tracking, distribution, and analytics.

Unsubscribe Management

Unsubscribe management is a crucial component of consent management within all types of campaigns, including pay-per-call. You must ensure consumers can unsubscribe from your marketing messages throughout all delivery channels, including your website, email, and apps.

Phonexa’s Unsubscribe Management feature guarantees that unsubscribe requests are synced with all your campaigns so you can stay FCC and CAN-SPAM compliant.

Website Unsubscribe Management with Phonexa

Traffic Flow Report

At the risk of sounding like a broken record, allow me to repeat this again: knowing the customer journey is paramount to successful lead acquisition and sales. You might have a harder time collecting customer data as an affiliate, but you need it all the same to be effective.

Traffic Flow Report is a centerpiece of Phonexa’s call tracking software for lead generation, unlocking unique customer insights you might not get with any other tool. The Report displays the source of the lead and their path through the system, including validation steps, routing, and outcomes.

Traffic Flow Report with Phonexa

Analysis of the Filtered-Out Leads

Knowing what leads were filtered out of the system as incompatible by location, income level, age, and other business-specific parameters (for example, loan amount) can help improve your acquisition campaigns or understand what traffic is in demand among advertisers.

With Phonexa, this analysis is done by Filter Analyzer, which evaluates the leads that enter the system against the advertisers’ criteria and excludes ones that don’t match any. Then you can see how many leads were filtered out and why.

Filter Analyzer with Phonexa

Publisher Sources

If you’re buying leads from several publishers, you surely want to know how they perform so you can double down on your most successful campaigns. 

With Phonexa, you can get a detailed evaluation of each of your affiliates, including the number of calls, call duration, call quality, conversion rate, and revenue.

Publisher Sources with Phonexa

 

Vanity Phone Numbers

As a user of Phonexa’s call tracking software for lead generation, Call Logic, you can get a free vanity number that will help you stand out from similar companies. Call tracking marketing numbers like 1-800-DENTIST or 844-411-YOGA can grow your pay-per-call revenue exponentially.

 

Synergy with Other Lead Management Products

Last but not least, it’s vital that your call tracking service works in sync with your other tools, like lead management and CRM platforms. Or it must come as part of a larger lead management ecosystem that already includes everything you need for effective performance marketing.

Get started with Phonexa to grow your business through in-depth call tracking insights.

Here are some of the compatibility features of Phonexa’s Call Logic:

 

Get Your Enterprise-Grade Call & Lead Tracking & Distribution Software Suite

With Phonexa, you get the most out of the calls you generate, acquire, or manage, whether you’re an affiliate network, an advertiser, or a large-scale publisher. Likewise, you save tons of time and money by having access to multi-channel insights in one place without jumping from one tool to another. Phonexa provides clarity, transparency, convenience, and security in the leadgen game.

 

Here are the two core products you get at a single price:

Here are the six extra features you get as a Phonexa client:

 

Get started with Phonexa to grow your revenue with call and lead data insights.

Frequently Asked Questions

What is call tracking software for lead generation?

Call tracking software for lead generation is a platform that allows a business to track sales calls as well as any inbound calls from consumers, often including many supporting tools for distributing calls and capturing and interpreting call analytics. 

What is inbound call tracking software?

Inbound call tracking software is a set of tools that allow marketers to track incoming calls so they can collect real-time and historical insights on callers and optimize marketing campaigns.

What is outbound call tracking software?

Outbound phone call tracking software is a set of tools that allow marketers to track outbound calls, measuring the call duration, keywords, and outcome, among other things. Just like inbound call tracking software, outbound call tracking software helps optimize call marketing campaigns

What is call analytics?

Call analytics works by allocating unique call tracking phone numbers to each marketing channel. You can use analytics in call tracking to make educated spending decisions, identify issues that affect conversion rates, and generate more leads at a lower CPL.

What is IVR software?

Interactive voice response (IVR) is an automated phone system that interacts with consumers and captures customer information by providing them with options via a touch- or voice-based menu.

How much does online call tracking software for lead generation cost?

A call tracking software for lead generation typically has a monthly subscription cost, specific setup costs, and usage fees. How much your business will pay for the software depends on various factors.

Before moving ahead with the software of your choice, you may want to examine your needs: 

• How many users do you need? 
• How long do you need to store data? 
• How many different publishers are you working with? 

Having an answer to these questions will help you understand what the costs will be.