32 Best Call Tracking Software Suites for Lead Generation in 2026

We’ve put together this comprehensive guide to call tracking software for lead generation to help you explore, compare, and choose the best call tracking software suites on the market. We’ve thoroughly analyzed the best call tracking software for lead generation against Phonexa to determine the winner.

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How do you typically invest your marketing budget: online forms, inbound calls, or pay-per-call campaigns? Every method has its pros and cons, but you cannot deny phone calls are superior in terms of intent and profitability.

Understanding what makes customers call your business allows you to focus on what marketing efforts work, lowering your cost per lead and increasing ROI.

With such high value associated with inbound calls, it becomes essential to track and measure both — phone calls and digital marketing campaigns — so you can make improvements and optimizations.

The key to accomplishing all this is customer call tracking.

Here’s what tracking phone calls can help you discover: 

Call Attribution	Assists brands with identifying marketing campaigns and efforts that drive the desired call outcomes.
Call Data & Analytics	Helps marketers leverage automated call distribution systems to identify the best distribution methods.
Insights into the Customer Journey	Allows businesses to streamline the call process through various call distribution features, enhance the customer journey, and instantly connect consumers to brand representatives.
ROI & Call Reports	Helps marketing experts examine the most important call tracking metrics and collect first-party data to calculate key metrics such as cost per acquisition.

Call Tracking Software for Lead Generation: Comparative Overview

As unbiased as our research team tried to be, the following statement might still seem a bit biased: Phonexa is inarguably the best call tracking software in the market for large-scale advertisers, affiliate networks, publishers, and performance marketers who want to get the most out of the leads and phone calls that they buy, sell, or manage.

Not for nothing have we spent years compiling and polishing our comprehensive performance market ecosystem. With two core products – LMS Sync for leads and Call Logic for phone calls – and six built-in features for email, user behavior, SMS, and automated accounting, you get comprehensive marketing coverage that no other platform we know provides. Especially reporting: reports are real-time, lightning-fast, giving you an almost unfair advantage in competitive lead markets.

But let’s get to numbers so I don’t sound ungrounded. Not only does Phonexa provide features that other solutions lack, but we also have one of the highest customer satisfaction ratings, 4.9 out of 5, according to G2. There’s literally no drawback or glitch our clients can spot, barring probably a steeper-than-average learning curve that you have to overcome before you can take full advantage of the benefits our enterprise-grade tracking and distribution platform for calls, leads, fraud, and compliance provides.

Call Tracking Software for Lead Generation — Detailed Comparison

This comparison chart aims to help you analyze what each call tracking software offers and compare features, so you can choose the best solution for your business needs. So, without any further ado, here’s a breakdown of the top eight software providers:

Rating

Attribution

Offline call tracking	✅	✅	✅
Phonexa’s offline call tracking technology provides information you can use to determine whether the ad campaigns are effective and/or require optimization. Besides, offline tracking can help you boost CR and optimize the design and content used for offline ads.		Most solutions allow customers to use this basic feature.
Score	3 out of 3	3 out of 3	3 out of 3
Online call tracking	✅	✅	✅
Phonexa’s dynamic call tracking ensures accurate offline-to-online attribution, enabling precise measurement of ROI, CR, and retention rate.Online tracking provides brands with granular, real-time call tracking reports that help them keep an eye on the campaign performance and status of their lead generation efforts.		This type of tracking is the basis of every software available on the market. However, it takes more than just a tracking feature to assist businesses in decision-making, analyzing and managing calls, and addressing all technical aspects of lead sales.
Score	3 out of 3	3 out of 3	3 out of 3
Dynamic number insertion (DNI)	✅	✅	⛔
Dynamic number insertion (DNI) is part of Phonexa’s call tracking software for lead generation. It offers brands insight into their customer pathways by providing a map of every journey a visitor takes — from the first interaction with your website to the completion of purchase or conversion. It also allows tracking call sources, like organic searches or PPC ads. Dynamic number insertion is an excellent solution for marketers testing various campaigns at the same time. DNI enables brands to use call tracking numbers across several initiatives, ranging from Google Ads and webpages to offline campaigns.		6 out of 7 other providers offer this feature. 1 call tracker software provider not offering DNI offers only specific integrations (their partners’ services) to satisfy the demand.
Score	3 out of 3	3 out of 3	0 out of 3
Keyword-level attribution	✅	✅	⛔
Keyword-level call tracking and attribution is a standard feature of Phonexa’s call tracking software for lead generation. It enables brands to attribute all the generated phone calls to specific keywords and assess the performance of standard and tailored search terms. On top of that, it can assist marketers with identifying new keywords to focus on and outperform the competition. Tracking calls at a more granular level requires assigning a large pool of tracking phone numbers (Phonexa offers local, international, and toll-free numbers) and using them as unique identifiers. For keyword-level tracking, the phone number pool should be determined by the total number of simultaneous Google Ads visitors to your website.		Only 5 out of 7 other providers offer this feature.	2 out of 7 providers do not mention this feature on the website or offer it as a third-party service.
Score	3 out of 3	3 out of 3	0 out of 3
Multi-touch attribution modeling	✅	✅	✅
Multi-touch attribution assists marketers in identifying the touchpoints that drive sales calls. Multi-touch strategies and initiatives are designed to analyze the effectiveness and weight of specific touchpoints. By implementing multi-touch attribution, Phonexa’s call tracking software for lead generation assists businesses with attribution modeling and identifying the efforts that kicked off the customer journey and resulted in a sale.		7 out of 7 other providers allow clients to work with different multi-touch attribution models.
Score	3 out of 3	3 out of 3	3 out of 3

Reporting

Out-of-the-box reporting	✅	✅	✅
Phonexa’s platform provides rich data for accurate campaign planning and strategic efforts. Reporting is a significant feature of the calls tracking software, uncovering revelations about your campaigns’ performance. You can use a publisher report to see the success levels of different publishers you work with, then make informed decisions on who you buy traffic from. Other report sorting methods can highlight specific details, like the duration of calls or targeted demographic information. This information can be useful in analyzing your efforts and deciding how to proceed. Phonexa allows you to customize any section of the report you’re interested in.		7 out of 7 other call tracking providers offer different types of reports and flexible information processing methods.
Score	3 out of 3	3 out of 3	3 out of 3
Email summary reports	✅	✅	✅
Phonexa allows using email summary reports. The Scheduled Report Export feature allows setting a schedule for the reports to be sent to a list of specified emails.		Email summary reporting is the basic option. 7 out of 7 other providers allow users to receive reports by email.
Score	3 out of 3	3 out of 3	3 out of 3
Custom reporting engine	✅	✅	✅
Phonexa offers custom reporting to clients. You can find the Report Custom Fields tab, which allows you to configure the product data fields for the lead reports. Each sub-tab of the section corresponds to the existing report in the Phonexa system.		3 out of 7 other providers offer detailed instructions on managing custom reporting.
Score	3 out of 3	3 out of 3	3 out of 3
Multi-touch CPL reporting	✅	✅	⛔
Phonexa allows clients to use the CPL metric. However, there is no separate tab for it.		Only 2 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	0 out of 3

Call Analytics

Call recording	✅	✅	✅
The call recording feature is available not only in Phonexa’s Call Logic but also inside the Cloud PBX solution. The call recording feature allows businesses to create audio recordings of phone interactions between customers and company representatives. Additionally,  it helps clients access various call data, evaluate team performance subjectively and quantitatively, and highlight areas for improvement.		7 out of 7 other providers offer this feature.As the basic feature of any calls tracking software, it allows you to check each recording and provide prompt feedback to your support and sales teams while ensuring your callers receive excellent customer service.
Score	3 out of 3	3 out of 3	3 out of 3
Call scoring	✅	✅	⛔
Call scoring, a standard call intelligence feature, allows evaluating live operators’ performance based on their problem-solving skills, compliance with call protocols, conversion rates, and other factors.		5 out of 7 other providers offer the call scoring feature.
Score	3 out of 3	3 out of 3	0 out of 3
Form scoring	⛔	✅	⛔
Phonexa offers clients a form submission log. Users can find it in the system under “Publisher Form CTR Report.”		1 out of 7 other providers offer this feature.
Score	2 out of 3	1 out of 3	0 out of 3
Call transcriptions	✅	✅	✅
This feature negates the need for manual call transcription and analysis. Phonexa’s phone call intelligence helps brands automate content analysis, identify each caller’s needs, and detect noteworthy trends.		7 out of 7 other providers offer this feature. Call transcriptions allow you to review and evaluate phone calls, discover key conversation points, and obtain actionable insights.
Score	3 out of 3	3 out of 3	3 out of 3
Automated lead tagging	✅	✅	⛔
This feature allows you to assign lead tags and categorize inbound calls automatically. iClear enhances the security and efficiency of Phonexa’s system while enabling lead address validation and lead tagging (advanced rules).		4 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	0 out of 3
Usability	✅	✅	✅
Score	4 out of 5	5 out of 5	3 out of 5

Call Routing

Call forwarding	✅	✅	✅
Phonexa’s automatic call distributor (ACD) supports call forwarding, allowing customers to get an excellent alternative if a specific customer call center is unavailable or the dedicated customer success representative is a bad match.		7 out of 7 other providers offer this feature, including detailed guides and video tutorials.
Score	3 out of 3	3 out of 3	3 out of 3
Email notifications	✅	✅	✅
Phonexa’s call tracking software for lead generation offers a great variety of notifications, including system, export, and reserve connection notifications, with flexible settings.		7 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	3 out of 3
Standard call flow builder	✅	✅	⛔
Phonexa allows building both standard and advanced call flows, from the beginning of the call (and even before the call takes place). On top of that, clients can change the flow of the live call when the system has already started processing it (using iClear).		6 out of 7 other providers offer this feature.
Score	5 out of 5	4 out of 5	0 out of 5
Mobile app	✅	✅	⛔
Phonexa offers users access to its single operating solution for partner and performance marketing across iOS, Android, and macOS.		5 out of 7 other providers offer apps, but no advanced features are available.
Score	5 out of 5	3 out of 5	0 out of 5
Custom agent setup	✅	✅	✅
Phonexa offers users several levels of advanced access, including custom product permissions.		7 out of 7 other providers offer this feature.
Score	3 out of 3	3 out of 3	3 out of 3
Advanced call flow steps	✅	✅	⛔
Phonexa offers advanced call flow steps and multiple call routing options, ensuring the flexibility of software functionality.		6 out of 7 other providers offer this feature, with several evaluated features implying a learning curve.
Score	3 out of 3	3 out of 3	0 out of 3
White label	✅	✅	⛔
The primary goal of the white label feature is to provide solutions and resources to businesses and agencies looking to expand their offerings and increase client lifetime value. Phonexa’s white label feature allows clients to focus on key company objectives without hiring employees, dealing with related challenges, or building currently unavailable solutions.		5 out of 7 other providers offer this feature. However, some call tracking companies do not provide extensive information on what can be white labeled and how.
Score	3 out of 3	3 out of 3	0 out of 3
Integrations (count)	From 40 to ♾️	From 50 to ♾️	40
Phonexa’s software offers a flexible Ping URL integration, supporting authorization, headers, and a twig engine that allows customers to build literally any integration they require. The integration list includes, but is not limited to, the following integration options: Google Ads VICIdial Add to DNPL Five9 Claim Lead Export To Cloud PBX Facebook Conversion Google Sheets Ping Url Pixel SMTP Send Slack Message Add contact to E-Delivery Add contact to Opt-intel Trusted Form Claim Twilio Acqualify Address Validation Anura Basic Phone Number Validation Phone Number Analysis Do Not Call check Email Hygiene Geo By Phone iClaim iClear: Caller Identity ImpressionWise Email Lookup IP Analysis IP Lookup IP Analysis with Client Credentials Jornaya Authentication API Jornaya Lead Age Jornaya TCPA Guardian Litigant Alert Litigator Database Lookup Phone Number Analysis iClear: Phone Number Analysis with Client Credentials The Blacklist Alliance Trusted Form Trusted Form Ping Trusted Form Retrieve Insights TrustedForm v4.0 US ZIP Code validation XVerify Email Lookup		7 out of 7 other providers offer multiple integration options.
Score	5 out of 5	5 out of 5	3 out of 5
Working as CRM	⛔	⛔	⛔
Score	0	0	0
AI	✅	✅	✅
Phonexa combines specific AI technologies to provide an all-in-one performance marketing suite that ties revenue to specific campaigns, channels, publishers, and networks.		5 out of 7 other providers offer this feature, with some offering quite powerful AI features.
Score	3 out of 5	5 out of 5	2 out of 5

Trial Period (not rated)

Free Trial	No free trial	Avg 14-day free trial	Free account that can be upgraded
Demo	Free demo available	⛔	⛔

Total Score (out of 85)

Score	78	77	41
Percentage (%)	98.73%	97.47%	51.9%

*This analysis is based on data available as of November 2025. While the information is accurate at the time of publication, product features may change at any time. Phonexa is not responsible for any updates or discrepancies that may occur after this date.

At Phonexa, we have gone the extra mile to develop an all-encompassing suite that includes call tracking software for lead generation, uniting the industry’s best tools. Each of Phonexa’s eight products is just as good as a standalone solution, but we’ve coordinated them all for free data flows and comprehensive coverage of all your marketing campaigns.

Take a product tour to explore Phonexa’s comprehensive call tracking software for lead generation.

Top 32 Call Tracking Software Solutions Across 5 Marketing Categories

CPaaS Platforms

Since call tracking isn’t an isolated solution but always built into a communications, telephony, or lead acquisition or generation system, you might consider Communications Platform as a Service (CPaaS) platform to kill two birds with one stone. Not only do CPaaS platforms enable call tracking, but they also support customer communication across channels, including video, voice, and text messaging, with tracking and analytics for businesses.

When choosing your CPaaS platform for call tracking, if you want to go with the biggest brand, Twilio is the one, surpassing all other alternatives by over two times in traffic. However, while Twilio is growing fairly well (14.90%), the fastest-growing platform is Telnyx, with a whopping 86.48% increase in quarterly traffic.

Twilio: Customer Engagement Platform with Native Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
4.5M	14.90%	45.48M	31.96M	9.62M	1.29M	112.80K	5.79M	256.85K

Twilio is a comprehensive customer engagement platform that offers in-depth insights into customer interactions across major marketing channels, including phone calls. With Twilio, you can build a custom call processing architecture using their phone numbers (over 200 types), conversational intelligence, IVR, voice insights, and some other features.

• Detailed call summaries, including customer sentiment
• Detecting call volume peaks for data-driven call routing & prioritization
• Over 200 types of local, national, mobile, and toll-free call tracking numbers
• Easy integration into your CRM system

Likewise, you can generate reports to understand which marketing initiatives deliver the best ROI, and you can also see how individual metrics like customer sentiment, response times, and conversion rates affect the outcome of your calls.

Telnyx: AI-Powered Call Tracking Builder

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
441.12K	86.48%	2.78M	2.76M	313.11K	204.42K	5.71K	780.25K	26.76K

Telnyx is a unique platform that allows you to build your own call tracking solution, rather than providing a ready-made one.

Here’s how you can build a call tracking app with Telnyx:

1. Purchase or port local, national, or international numbers, including toll-free numbers
2. Use their low-code builder to create your own calling and texting application
3. Use attribution and real-time analytics to improve your call generation campaigns

 

When needed, you can port your call tracking numbers to new countries, expanding seamlessly without having to purchase new numbers.

Infobip: Customer Engagement Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.2M	13.39%	10.71M	6.14M	1.13M	748.36K	26.18K	6.46M	86.49K

Infobip is an omnichannel customer engagement platform that includes call tracking. For inbound and outbound calls, you can get basic call tracking metrics, such as the number of received, established, and completed calls. Likewise, they provide metrics like total calls, answered calls, call duration, and more.

That said, they aren’t focused on call tracking but rather a CPaaS (Communications Platform as a Service) ecosystem that allows businesses to connect with customers across channels, including voice, SMS, email, and chat. Infobip can handle voice calls, log data, and integrate a voice API to support your call tracking, but it may lack granular marketing metrics for your phone calls.

Vonage: Marketing Insights into the Upcoming Phone Calls

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.39M	-15.18%	24.76M	7.91M	2.62M	425.07K	30.18K	3.20M	174.36K

Vonage is a large-scale cloud communications provider that offers a range of products for voice, video, messaging, and other VoIP services. They are not specifically focused on tracking phone calls, but they do offer campaign tracking capabilities for call center agents.

The main call tracking feature with Vonage is call whispering:

1. Link your ad campaigns to your virtual phone numbers
2. Auto-route the call to a matching agent
3. Transfer essential call & caller details in advance to the agent so they can handle the call

 

As a result, when the caller is connected, the agent already knows the call topic and possibly additional details about the caller. After the call, you can run reports to get insights into the performance of various campaigns, audiences, and sales reps.

Ooma: Enterprise-Level Communications Solution for Business

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.43M	-17.77%	28.75M	9.68M	1.60M	553.12K	30.50K	1.41M	153.15K

Ooma is a VoIP communication solution for medium- and large-scale businesses, with advanced call tracking and analytics. Industry-wise, they cater to a wide range of industries, including real estate, finance, legal, healthcare, tech, franchises, and more.

• Comprehensive dashboard with the most essential call performance metrics
• Real-time conversation insights to reveal buying objections and room for improvement
• Voice analytics and non-intrusive agent productivity tracking

As for their call tracking, you can track daily and hourly call metrics, call volume trends, and get a call distribution heatmap to identify bottlenecks, such as where higher call counts create overload. On top of that, they offer intelligent call distribution alongside the ability to drag-and-drop a custom call flow.

CRMs with Call Tracking

All three CRMs in our list are well-known, reliable, and time-tested, so it all boils down to choosing one that resonates with the types of campaigns you’re running. If you’re already using Salesforce, HubSpot, or Zoho, you might just continue using them while also leveraging their call-tracking capabilities.

Note, though, that none of these solutions provides a dedicated call tracking software suite, so while you can get some insights into inbound and outbound phone calls, you might also want to integrate them with a narrow-focused call tracking providers like Phonexa for granular attribution, DNI, AI call agents, and other technologies you might want to have in your toolkit.

Zoho: World-Known CRM with Call Log Tracking Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
67.84M	5.08%	1.150B	318.00M	70.45M	8.18M	792.00K	19.77M	2.23M

One of the most popular CRM systems in the market, Zoho offers dozens of solutions for marketing automation, being an all-in-one business platform for a wide variety of industries. That said, not everyone knows they also offer cloud-based contact center software, including automatic call logging and live call monitoring.

• Enterprise-grade call quality supported by distributed WebRTC TURN servers
• Data-driven call distribution with a multi-level IVR system
• Live call monitoring and advanced analytics, and reporting

For live calls, you can get the following metrics: the caller’s number, the recipient’s number, call queue details, call start time, status, and duration. On top of that, you can record every call for quality assessment, training, or compliance purposes.

Salesforce: World-Beating CRM with Basic Call Tracking Features

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
101.00M	-8.18%	1.661B	444.00M	457.00M	16.41M	3.39M	25.05M	8.88M

Salesforce is arguably the most popular CRM system, offering basic call tracking for inbound and outbound calls.

• Inbound call tracking is available through Service Cloud Voice, allowing agents to manage calls (pause, mute, transfer, etc.) and managers to see in real time which call or task each of their agents is handling.
• Outbound call tracking is available through Call Monitoring, which allows supervisors to listen to outbound phone calls one at a time.

On top of that, you can record and transcribe all calls, as well as analyze metrics like the wait time, the length of the call, average call duration, time spent in queue, and more.

HubSpot: Industry-Leading CRM with Advanced Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
36.23M	-13.12%	604.31M	294.53M	49.81M	10.74M	1.28M	11.27M	1.71M

HubSpot needs no introduction. One of the biggest CRM systems in the game, HubSpot, is used by thousands of companies for customer relationship management, lead generation, automation, and all things related to marketing.

It’s quite convenient that for all the leads and contacts you can store in HubSpot, you can also track inbound phone calls, make outbound calls from a browser, and train live operators with conversational intelligence insights. With HubSpot, you can schedule first-time calls and follow-ups while knowing exactly whom to call based on historical insights about the caller.

• Call sequencing automation for outbound business calls
• In-depth call tracking, including real-time insights into callers
• Call logging, call transcriptions, and AI summaries of inbound and outbound calls

Likewise, you can set custom voicemail, record calls directly from your browser, all while spending next to no time on the required call tracking integrations. So if you’re looking for the biggest CRM that also supports call tracking (not necessarily a dedicated call tracking solution), HubSpot might be your best choice.

Bitrix24: Online Business Workspace with Static Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.61M	-34.66%	28.69M	11.23M	4.56M	897.47K	96.03K	2.66M	72.43K

Bitrix24 is an online business ecosystem that provides a full stack of working tools, from a CRM system to a website builder to call tracking. Available in 18 languages and used by over 15 million companies, Bitrix24 is one of the most reliable workspace platforms.

They also offer static call tracking to help you see where your call leads are coming from. That said, they use static call tracking, which is cost-effective but limited in its tracking capabilities, allowing you to track traffic sources but not call-level details.

SharpSpring: CRM & Marketing Automation Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
26.56K	-25.04%	306.67K	461.60K	45.70K	20.65K	1.23K	2.88K	2.23K

SharpSpring is a comprehensive CRM and marketing automation platform for lead generation and customer behavior tracking, including call tracking. Used by SMBs and agencies, SharpSpring creates a complete environment for lead generation and customer management. All phone calls are automatically pulled into SharpSpring CRM, so you don’t need any third-party integrations.

Here’s how call tracking works with SharpSpring:

1. A customer clicks on an ad on a website.
2. The ad has a call tracking number tied to it.
3. You know which campaign generated the call, and you see the caller’s name and the source and webpage they are coming from.

 

SharpSpring lets you track and record details of inbound phone calls while using a single phone number per campaign. While you can identify the call source, you might still be missing some granular information. That said, you can get a glimpse into the lead’s pre-call journey, including pages visited, emails read, forms filled out, and more.

Marketing Attribution Software with Call Tracking

With attribution being an absolute necessity to ensure fair payouts to affiliates and traffic generators, you might want to look for a call-tracking platform with robust marketing attribution, such as HighLevel, Invoca, CallRail, CallTrackingMetrics, WhatConverts, and more.

The biggest player in the game is HighLevel, amassing an impressive 8.47 million quarterly visitors, which is more than 10 times that of all other platforms combined. The simplest choice would be to go with them, especially given their impressive 46.2% growth rate.

HighLevel: All-in-One CRM & Marketing Platform with Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
8.47M	46.16%	111.00M	20.65M	7.27M	3.23M	104.62K	12.49M	293.21K

HighLevel is an all-encompassing CRM and marketing platform that, in addition to call tracking, provides omnichannel marketing automation tools, multiple builders (marketing funnels, websites, landing pages, etc.), and smaller features such as appointment scheduling.

Their call tracking feature, Number Pool, lets you attribute conversions to landing pages or websites by using call tracking numbers displayed only to leads who have taken a specific action.

Invoca: Revenue-Focused, AI-Driven Conversation & Customer Interaction Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
134.63K	8.64%	901.41K	1.44M	156.00K	150.18K	2.81K	237.54K	7.56K

Invoca is a conversation analytics platform that provides a comprehensive call tracking software suite, including AI messaging agents. Whether you’re running pay-per-call campaigns or acquiring phone calls organically, Invoca helps you understand the caller’s journey down to the smallest details, including which source, ad, and keyword triggered the call and how the call itself evolved.

• Two-way SMS AI messaging agents for customer acquisition and lead qualification
• AI conversational analytics to collect and analyze sales, marketing, and CX insights
• Intelligent call routing, IVR, and other customer interaction management tools
• Call tracking to unlock marketing insights and ensure accurate attribution

With Invoca, you can drive more phone calls to your business, see which specific ads or website elements triggered conversions, and cut spending on less effective marketing strategies by optimizing who, when, and where to display your pay-per-call ads. On top of that, you get complete multi-channel attribution for every over-the-phone marketing campaign.

CallRail: Connecting the Dots Between Conversations & ROI Growth

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
683.75K	-13.32%	11.85M	3.42M	531.80K	126.22K	15.00K	547.98K	36.99K

CallRail is a dedicated call tracking platform that, in addition to call tracking, provides conversational intelligence software, voice assistants, form tracking, and everything else you need to make the customer journey convenient for callers and profitable for your business.

• User-friendly call, text, form, and chat tracking across essential marketing metrics
• Delivering personalized customer experiences at scale & omnichannel campaign optimization
• Identifying conversational patterns through conversation analysis
• Lead scoring to differentiate between high-quality and low-quality phone calls

Trusted by over 220,000 businesses, CallRail is the call tracking provider you can’t go wrong with. Their tracking capabilities are far beyond ordinary call tracking software, unlocking atomic insights into your callers so you can focus on the calls that matter and improve every single day.

CallTrackingMetrics: Marketing Intelligence Solution for Engagement Automation

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
240.38K	-7.18%	4.52M	1.12M	216.60K	41.93K	9.80K	245.52K	22.35K

CallTrackingMetrics is a marketing automation solution that discovers engagement insights and helps you build a robust funnel across paid advertising, phone calls, and web interaction, all based on common engagement and conversion triggers. With CallTrackingMetrics, you know what motivates your callers to buy and how to drive them to purchase most effectively.

• Call transcripts, recordings, and live conversation analytics
• AI conversation intelligence, voice agents, and tools for inbound & outbound marketing
• Setting automated call processing rules based on historical and real-time insights
• Dynamic number insertion (DNI) to connect calls, chats, and form fills to ads that drove them

CallTrackingMetrics is a powerful solution for pay-per-call campaigns, enabling you to leverage in-depth call tracking and reporting. Having complete data on your past calls and analyzing your current calls in real time improves CX and maximizes conversions.

WhatConverts: Lead Tracking for Agencies & Individual Clients

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
114.98K	4.90%	1.69M	942.10K	107.80K	41.85K	3.08K	178.22K	6.97K

WhatConverts is a popular lead and call tracking solution trusted by over 75,000 advertisers and 2,000 PPC agencies. In addition to traditional industries like finance, insurance, real estate, legal, HVAC, and health & wellness, they have use cases in hospitality, dentistry, and plastic surgery.

The platform offers chat, form, and calls tracking, allowing you to qualify leads on the fly and evaluate their value, all while importing the details into your CRM system. Whether an agency, independent marketer, or franchise, you can find a lot of value in the granular tracking and analytics with WhatConverts, down to lead and call-level, and surely beyond basic call tracking.

• Dynamic number insertion (DNI) to track campaigns, ads, and keywords at a granular level
• While label call tracking to retain brand identity
• Local and toll-free call tracking numbers and number porting
• Call recordings, IVR, and AI lead analytics to convert more inbound phone calls

HIPAA and GDPR-compliant, WhatConverts is a safe call tracking solution for international businesses operating in the United States and Europe.

800.com: Business Phone Number Provider with Robust Inbound Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
74.46K	-1.10%	798.55K	494.57K	47.42K	43.33K	722	143.55K	5.07K

800.com is a telecommunications platform that offers toll-free, vanity, and local phone numbers, along with advanced inbound call tracking for agencies and marketers. It’s quite convenient that you can buy numbers and track your campaign in one place without additional integrations.

• Call tracking with Dynamic Number Insertion (DNI)
• Call recording and call transcription
• Caller sentiment and call outcome analytics

The call tracking routine is the same as with most other providers. First, you buy phone numbers and assign them to your traffic sources, such as Google Ads and Meta. Once the call is made, the system locates the source, webpage, and keyword that triggered it, and you can filter calls by source in reports and analyze metrics such as total calls, answered calls, and missed calls.

Ruler Analytics: Marketing Attribution Platform with Inbound Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
69.67K	-34.58%	510.74K	1.33M	88.12K	41.77K	1.28K	1.24K	5.51K

Ruler Analytics is a marketing attribution platform that helps you identify your revenue sources, such as your top-performing marketing channels for web leads and phone calls. They provide tracking across forms, chat, and phone calls.

With Ruler Analytics, you can track your inbound calls from the start of the journey, analyzing metrics like call volume and recording them to understand how your customers evolve and how your agents can better nurture and convert them.

Pay-Per-Call & Lead Distribution Software

For affiliate networks, advertisers, and large-scale publishers, it’s essential to have a system that enables data-driven phone call distribution, so you can sell your leads at the highest price or connect them with a matching business or sales rep. And there are two clear winners when it comes to combining lead tracking and distribution: Phonexa and Ringba.

I might be a bit biased, but Phonexa looks like the best choice for companies looking for atomic-level insights into phone calls and web leads. With over 322,000 quarterly visitors and an impressive 151% growth rate, Phonexa can help you cover all existing marketing avenues with an unparalleled focus on call- and lead-level insights.

Phonexa: Enterprise-Grade Tracking & Distribution Platform for Calls, Leads, Clicks, and More

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
322.1K	150.99%	1.99M	1.37M	311.45K	559.54K	1.65K	560.87K	6.40K

Phonexa is an enterprise-grade tracking and distribution platform for calls, leads, compliance, fraud, clicks, email, social media, SMS, accounting, and more – everything you need to handle your marketing from top to bottom without having to juggle solutions and reports.

Call tracking-wise, Phonexa might be the most advanced call tracking suite in the industry, allowing you to track phone calls in real-time and post-purchase and – most importantly – accept, reject, or flag for verification of all inbound calls depending on the results of your real-time screenings. With Call Logic at its core and complemented by iClear, Phonexa delivers granular insights into callers, calls, and agent performance, enabling you to focus on the most profitable acquisition strategies.

• Granular call tracking for medium and large-sized companies
• Real-time call screening to prevent low-quality, irrelevant, and fraudulent leads
• Coordinating phone call campaigns with other marketing avenues to cover the entire customer journey from start to finish
• Ping Post Calls 2.0 for affiliate networks that want to create a lead market with data-driven lead distribution, connecting the right callers to the right businesses

Last but not least, for pay-per-call campaigns, you can use Phonexa’s predictive modeling software to simulate marketing outcomes, such as which ads to display where, to whom, and when. The best part is that simulations are free; you can run as many of them, all with different input data, until you’ve achieved the expected result. Then you can run these campaigns in the real market at much lower risk, or A/B test them to reduce it even further.

Get started with Phonexa today and turn your calls and leads into revenue.

Retreaver: Dedicated Call Tracking, Analytics & Attribution Software Provider

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
27.03K	57.48%	265.84K	152.63K	29.60K	12.73K	1.31K	1.45K	2.56K

Retreaver is a dedicated call tracking software platform for publishers, advertisers, and affiliate networks, with robust call distribution capabilities, including real-time bidding, call rescue, dynamic call-tracking numbers, and more.

• Inbound and outbound call tracking coordinated with CRM data
• Real-time reporting for on-the-fly campaign assessment
• Data exchange between systems for better performance

With Retreaver, you can collect exhaustive data on incoming and outgoing calls (call profiles, call reminders, speech recognition, keyword spotting, and more) and use it to zero in on your best campaigns and call sources. And you can personalize caller experiences across touchpoints.

Ringba: Inbound Call Tracking & Analytics Platform

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
310.71K	-46.61%	7.22M	2.46M	298.24K	146.69K	8.90K	46.81K	11.57K

Ringba is another dedicated call tracking platform that, in addition to call insights, offers advanced call routing, analytics, and automated call-flow optimization. With Ringba, you can buy and sell more phone calls, improve based on reports, and stay compliant at all times.

• Advanced call tracking and attribution to capture native caller data: URL, ISP, browser, device, landing page, carrier, location, etc.
• Real-time reporting and analytics to drill into the most important marketing data
• Intelligent call routing and targeting to match callers to the best agents

With Ringba, you can make inbound phone calls with unprecedented precision or even build a pay-per-call business from scratch. Among other things, you can use their IVR to qualify callers and improve CX through data-driven call flow management and personalization.

LeadsPedia: Lead Distribution & Call Tracking Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
5.59K	29.71%	42.41K	48.69K	5.88K	5.28K	51	3.55K	390

LeadsPedia is a lead and call tracking and distribution platform that unlocks deep insights into callers and connects them with matching sales and customer support reps.

• Accurate attribution that helps you stay on top of your best call sources
• Dynamic Number Insertion (DNI) that enables keyword-level data collection
• Customizable call tracking numbers, call recordings, and repeat call management

Whether web leads or phone calls, LeadsPedia helps you make data-driven marketing decisions, including real-time lead distribution, rather than relying on guesswork. You can easily adjust to fluctuations in call volume, block low-quality calls, and maintain high service quality at all times.

Boberdoo: Tracking, Routing & Automating Software for Matchmaking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
8.32K	-27.45%	88.79K	129.04K	11.24K	8.01K	1.68K	3.33K	621

Boberdoo is an all-in-one platform for tracking and distributing leads and calls, also offering ping post software, form builder, and live transfers. Regardless of how you generate leads, you can track, distribute, and analyze them with Boberdoo to get the most out of your marketing efforts.

• For buyers, Boberdoo offers attribution tracking, scalable lead acquisition, vendor management, and AI-driven bidding to maximize revenue from inbound phone calls.
• For sellers, Boberdoo offers multi-channel campaign optimization and automation, as well as unlimited customization and scaling, to continuously increase profits from phone calls.

Likewise, you can pre-quality callers with a custom IVR, creating a routing logic tailored to the features of a specific campaign. And you can use their ping post software to create a marketing platform where affiliates and advertisers buy and sell leads under mutually beneficial conditions.

VoIP Platforms with Call Tracking

Even though all call tracking providers rely on VoIP, meaning they operate on VoIP internally, not all of them position themselves as VoIP providers. The difference is that VoIP providers usually sell call tracking numbers, SIP trunks, and call routing functionality.

The biggest VoIP platform is RingCentral, with over 9.3 million quarterly visitors and still growing, followed by Five9.com (2.5 million), Dialpad (2.2 million), and 8×8 (1.4 million). Of the nine brands on the list, only three are growing: Aircall (17.38%), JustCall (7.06%), and 8×8 (2.2%).

RingCentral: All-in-One Communications Platform with Basic Call Monitoring

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
9.29M	4.69%	166.38M	39.33M	9.37M	1.12M	112.07K	6.93M	309.16K

The second-biggest call tracking software provider on our list, RingCentral, does offer a native call monitoring tool as a part of its AI-driven all-in-one communications platform, but it’s somewhat limited in scope and depth.

• Support during calls and agent training, including real-time call monitoring
• Call barge-in – the ability of a manager to join the call when needed
• Omnichannel use across text messages, video conferences, and fax
• Ironclad fraud protection, including spam and robocall blocking

If you just need basic telephone analytics, like who’s calling, when, call outcome, and agent performance, then RingCentral’s built-in tools might suffice. If, however, you need deeper marketing insights, such as which ad, landing page, or keyword triggered the call, you might need third-party integrations.

Aircall: Customer Communications & Intelligence Platform

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
882.18K	17.38%	10.30M	5.10M	835.46K	202.18K	17.49K	1.45M	65.98K

Aircall is an AI-driven customer communications platform that provides software for call monitoring, distribution, and analytics, enabling you to know who’s calling, where the call originated, and how agents should process the call to get the most value from it.

• Call monitoring software and AI-driven insights for continuous improvements across teams
• Call center analytics to analyze call volumes, wait times, missed calls, and other metrics
• Call routing to connect the right callers to the right agents
• AI Voice Agents to enable 24/7 serviceability and eliminate call queues

From tracking KPIs to personalizing conversations to automating manual tasks, Aircall can be a great choice to create a robust call processing architecture for your business.

JustCall: Comprehensive Business Phone System

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
740.23K	7.06%	9.60M	4.21M	685.80K	210.57K	26.39K	2.18M	50.15K

JustCall is a cloud-based business phone system you can set up in minutes to track, route, and analyze calls, improving workflows and boosting conversion rates and ROI. Compatible with over 100 CRM systems and business tools, JustCall might be the call automation piece you’re missing.

• Live call monitoring and agent performance evaluation and coaching, including barging in
• Call activity tracking and analytics across calls, teams, and phone numbers
• Exhaustive call insights: call volume, answer rates, missed calls, call outcomes, average talk time, best time to call, etc.

Call analytics is arguably JustCall’s strongest feature, unlocking data on the call, the caller, and the agent, and giving the latter a head start in the conversation by transferring insights from previous funnel stages.

JustCall empowers your call agents to respond faster and more accurately, paving a unique conversion path for every caller based on their needs and wants. At the same time, you can ensure your agents aren’t overloaded by identifying and addressing the peak call times.

8×8: CX Platform that Connects Customers & Agents, Including Call Monitoring

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
1.44M	2.02%	22.54M	8.12M	3.41M	417.54K	19.57K	1.17M	96.01K

8×8 is a contact center platform that provides software for voice, video, and text communications, including call tracking capabilities for call supervisors. Among the call-related features are multi-level auto attendant, call recordings, and visual voicemail with transcriptions.

Speaking of call supervision, the Call Monitoring feature lets supervisors track phone conversations in real time and jump in when needed, or talk to their agents without the caller hearing. Likewise, you can collect and evaluate reports on call volumes, queueing, source, call duration, unanswered and missed calls, and more.

Dialpad: Customer Experience Stack that Includes Call Tracking

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
2.19M	-3.19%	30.67M	13.88M	1.97M	485.68K	33.32K	3.54M	166.80K

Dialpad is, in fact, three major customer experience solutions under one roof:

• Dialpad Connect – an AI-driven customer communication platform
• Dialpad Support – a cloud-based contact center for agent training
• Dialpad Sell – a cloud-based sales automation solution

While you might need all three for comprehensive marketing coverage, Dialpad Sell might be the one that unlocks call tracking insights, helps onboard talented sales agents, and ensures you get the most out of every over-the-phone conversation.

Dialpad’s AI provides caller-centric analysis, real-time conversation transcriptions, and keyword tracking, so your agents can improve not only post-call but also during the call, effectively communicate with any type of caller, and, as a result, close more deals.

At the same time, granular call tracking features like dynamic number insertion (DNI) and multi-channel attribution may require third-party integrations or may not be 100% automated. As for tracking calls, Dialpad meets most needs, from call logging to real-time analytics.

Five9: Cloud Cell Center Reporting & Analytics Software

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
2.50M	-13.27%	47.47M	12.24M	4.89M	2.14M	42.11K	3.62M	127.82K

Five9 is a cloud-based contact center platform that helps brands deliver omnichannel customer engagement via text, voice, chat, email, SMS, and social media, with most tools AI-driven. They also provide a robust call reporting and analytics toolkit.

• Contact center toolkit tailored to the specific needs of your business
• Over 140 pre-built reports to track business phone calls
• Real-time and historical data across systems, including CRM, CCaaS, and WEM

From agents to executives, Five9 unlocks valuable customer insights for everyone in your system. It provides a user-friendly, visual environment that lets you quickly extract and analyze the information you need. With advanced data aggregation, intuitive visual dashboards, and flexible scheduling, Five9 is among the easiest-to-grasp contact center software suites on the market.

Zadarma: Next-Generation VoIP for Business

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
637.20K	-20.49%	6.65M	7.83M	528.86K	555.73K	31.52K	1.72M	34.27K

Zadarma is a cloud-based telecommunications provider that offers VoIP solutions, cloud PBX, virtual phone numbers, and features such as call tracking, speech analytics, and video conferencing. With Zadarma, you can create a business phone system in just a few minutes with a no-code builder.

As for call tracking, they offer both static and dynamic options, allowing you to analyze the performance of your call campaigns, including call recording and IVR. Overall, their call tracking capabilities are somewhat limited, but you can deepen the insights by integrating with Google Analytics and other major analytics, CRM, and lead management tools.

CloudTalk: Voice Platform for Global Calling

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
327.23K	-14.62%	3.54M	2.84M	335.55K	176.05K	18.76K	2.20M	27.06K

CloudTalk is a global call management solution available in over 160 countries, trusted by over 30,000 sales and support professionals, and compatible with over 100 CRM systems and tools. With their data-driven call tracking and analytics, you can improve customer satisfaction rates, reduce call handling time, cut operational costs, and boost conversions.

CloudTalk focuses on software & tech, financial & legal services, real estate, insurance, education & learning, staffing & recruitment, retail, and tourism industries. However, I’m pretty sure you can use their toolkit for all types of business calls.

• Dramatic reduction in manual work conducted by marketing and sales teams
• Processing up to 10 times more phone calls while spending less time dialing
• Smart call routing, including AI voice agents and call queues to minimize unanswered calls
• Following up on callers by sending SMS and WhatsApp messages

CloudTalk has everything you need to turn your agents into the best versions of themselves, unlocking unlimited potential through metrics such as call success rates, average talk time, average handling time, call abandonment rates, and more. You know what callers want and how to convert them into paying customers that come back for more over and over again.

Ringover: VoIP Platform for Call Centers with Call Tracking & Analytics

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
534.29K	-23.45%	9.63M	4.48M	1.34M	238.64K	16.58K	308.18K	21.61K

Ringover is a VoIP platform that offers cloud-based telephony, virtual numbers, and other contact center features, alongside call transcriptions, call summaries, and call details. You can record and analyze over-the-phone business conversations and integrate this data with your CRM.

Call summaries include details on inbound and outbound phone calls, including the date, time, duration, call topic, involved parties, and the reason for the call. You can track all essential business interactions and follow up on leads that bounced or need more nurturing.

Overall, Ringover has everything you need from a cloud-based call center, including an IVR system, double listening with a supervisor who can join a conversation, call recording, and integrations with popular business tools like Salesforce, HubSpot, Zendesk, and over 100 others.

Ozonetel: Customer Experiences Orchestration Platform

Overall Traffic, Q3 2025	Traffic Dynamics, Q3 2025 vs. Q3 2024	2-Year Average Traffic Share by Channel
		Direct	Organic Search	Referral	Social Media	Mail	Paid Search	Paid Referral
176.31K	-55.32%	3.78M	2.56M	260.28K	67.13K	7.11K	590.86K	4.20K

Ozonetel is a customer experience orchestration platform that offers one of the largest toolkits for inbound and outbound calling, including voice AI agents, speech analytics, conversational AI, voiceovers, quality audits, and more to handle phone calls at scale.

The platform is mostly focused on fintech, banking, insurance, real estate, e-commerce, healthcare, education, and capital markets, having helped over 3,500 companies to deliver consistent customer experiences to millions of customers. From call summaries to agent performance evaluation, Ozonetel has it all, so you know how you can generate, nurture, and convert more callers.

As for call tracking, Ozonetel allows you to collect and analyze metrics like call quality score and customer satisfaction rates for an almost unlimited number of calls – thousands of calls – at the same time, with only a few minutes needed for complete data analysis.

Call Tracking Features To Grow Conversions

If you haven’t used advanced call tracking software for lead generation to track, distribute, and analyze incoming calls, you might be heavily underestimating the volume and depth of insights a cutting-edge software suite can unlock for your business in general and pay-per-call campaigns in particular.

Advanced call tracking is more than just website call tracking or call attribution. For both organic and pay-per-call campaigns, you’d like to know where your traffic comes from, how leads interact with your brand across touchpoints, and whether they convert in the end.

Below are the key features of call tracking software for lead generation, designed to scale your organic and pay-per-call campaigns.

Call Recording

Call recording is one of the most important features of call tracking software for lead generation, as it enables you to analyze previous conversations at any time without relying on the operator’s subjective impression of the call. For example, call recording software for pay-per-call campaigns can help you identify your best traffic sources and evaluate operators that handle inbound calls.

Likewise, call recordings have great value in ensuring compliance and settling disputes.

Call Recording with Phonexa

Voice Recognition

If you’re using an Interactive Voice Response (IVR) to process inbound calls, voice recognition can be a great add-on because of its ease of use and speed. The very presence of voice recognition technology can create a positive image of your company, even among users who don’t actually use it.

The voice recognition add-on with Phonexa understands speech with colloquialisms, mistakes, and impairments, making it simpler to drive callers to a conversion.

Voice Recognition with Phonexa

IVR Recording

Professional IVR recording makes your IVR sound natural so the callers feel like they’re in real communication rather than a scripted sequence of suggestions. With Phonexa, you can choose from a large number of artists’ voices, with the first recording being completely free.

Professional IVR Recording with Phonexa

Numerical Data Redaction

Whether the ability to obscure sensitive information – say, the caller’s credit card number or social security number – is a compliance requirement in your state, this feature surely adds to the caller’s privacy. If a caller accidentally provides sensitive information, the system equipped with the Numerical Data Redaction feature can instantly obscure it.

Numerical Data Redaction with Phonexa

Pixel Tracking

Wherever calls originate, you can track them with pixel tracking. For example, if you generate calls with Google Ads or Facebook Ads, they can be tracked and communicated back to your dashboard, keeping you informed about your marketing performance.

Pixel-based advertising call tracking can produce impressive results for pay-per-call campaigns.

Pixel Tracking with Phonexa

Speech to Text

Call tracking solution equipped with speech-to-text conversion simplifies regulatory audits and – together with the Keyword Search feature – improves lead qualification by identifying the caller’s intent behind keywords and phrases.

Speech to Text with Phonexa

Keyword Search with Phonexa

Lead Filtering and Processing

From compliance to ROI, almost every business dimension depends on how well you process and filter inbound call leads.

With Phonexa, lead filtering and processing are handled by the iClear feature, which includes over a dozen add-ons for validating call leads in real time by an array of parameters. As a result, you can separate the wheat from the chaff even before the call lead connects to a live operator.

The iClear Features with Phonexa

Feature	Availability	What Does It Do?	Tracking Type	Price
iClear: Advanced Rules	Premium & Enterprise Suites	Creates a set of rules for lead filtering and processing	Internal Tracking	Free for Premium and Enterprise subscribers
iClear: Phone Number Analysis	Add-On	Scores a lead’s phone number, issuing a fraud score	Internal Tracking	$0.001 per ping
iClear: Caller Identity	Add-On	Validates the caller in real time against a third-party database	Internal Tracking	$0.16 per ping
iClear: Litigant Alert	Add-On	Searches and analyzes incoming phone numbers in real-time for existing TCPA, FDCPA, and FCRA lawsuits	Internal Tracking	$0.003 per ping
iClear: Basic Phone Number Validation	Add-On	Checks the phone number validity according to the format, region, type of phone number, and more	Internal Tracking	$0.0005 per ping
iClear: Address Validation	Add-On	Identifies address components and validates them	Internal Tracking	$0.02 per ping
iClear: Full IDV	Add-On	Performs real-time validation of an individual’s address, phone number, SSN, date of birth, deceased indicator, bankruptcy, criminal/infractions, liens, judgments, and other identity-related details by a provided phone number using a third-party database	Internal Tracking	$0.30 per ping
iClear: Background Check	Add-On	Performs real-time validation of an individual’s bankruptcy, criminal/infractions, liens, judgments, and other identity-related details by a provided phone number using a third-party database	Internal Tracking	$0.20 per ping

iClear also includes checks for infractions, liens, judgments, foreclosures, bankruptcy, and more to validate incoming calls. With such real-time call tracking software for lead generation, live operators can get a head start in the conversation.

Do Not Call Check

Scrubbing the inbound calls against the DNC Registry is paramount to ensure compliance with federal FTC and state guidelines, so having this feature with your call tracking solution is a must to process call leads safely.

Do Not Call Check with Phonexa

Documenting Consumer Consent

Under the new FCC regulations, it’s necessary to keep the records of the caller’s consent for compliance purposes (compliance audits). Phonexa’s iClaim captures and stores visitor interactions on web forms as lead events. As a result, you get documented prior express written consent and also insights into the lead’s origin and authenticity.

Documenting Consumer Consent with Phonexa’s iClaim

Phone Number Porting

Phone number porting is a feature that allows you to switch from one provider to another while retaining the ownership of your phone number. This is especially valuable if your numbers are well known – for example, vanity numbers – and you don’t want to lose them.

Phone Number Porting Fees with Phonexa (In/Out)

Lead Processing Time

Before you can buy a lead within a pay-per-call campaign, the system has to validate them and route to matching advertisers, which takes some time. You’d like your leads to be processed quickly, but you also want to ensure their best evaluation and matching. With Phonexa, the maximum lead processing time is set to 180 seconds for Lite Suite and 300 seconds for Premium and Enterprise suites. These limits ensure all leads are properly assessed while they are still fresh – retaining the purchase intent – when connected to advertisers.

Lead Processing Time with Phonexa

Lead Data Protection

With Phonexa, you can set the system to hide sensitive consumer data – phone number, social security number, or bank card number – from third-party partners in your system and only disclose it to authorized businesses. This feature is in great demand among affiliate networks.

Lead Data Protection with Phonexa

Call Tracking Analytics

Whether you are an affiliate or advertiser, you want to know as much about your leads as possible to make your pay-per-call campaigns appealing to both your partner and callers. The Performance Analysis feature with Phonexa enables granular reports on campaigns across four call tracking metrics – Publisher, Date, Channel, and Tier.

Performance Analysis with Phonexa

Build your plan now to maximize your performance marketing ROI, or book a demo to get a complete overview of Phonexa’s toolkit.

Unsubscribe Management

Unsubscribe management is a crucial component of consent management within all types of campaigns, including pay-per-call. You must ensure consumers can unsubscribe from your marketing messages throughout all delivery channels, including your website, email, and apps. Phonexa’s Unsubscribe Management feature guarantees that unsubscribe requests are synced with all your campaigns so you can stay FCC and CAN-SPAM compliant.

Speaking of compliance, check out Phonexa’s webinar on consumer consent:

 

Website Unsubscribe Management with Phonexa

Traffic Flow Report

Traffic Flow Report is a centerpiece of Phonexa’s call tracking software for lead generation, unlocking unique customer insights you might not get with any other tool. The Report displays the source of the lead and their path through the system, including validation steps, routing, and outcomes.

“No other platform offers this rich detail of reporting. Phonexa goes granular, and that’s what you need to know how to take care of your business; uncover information about your campaign’s performance or summarize the benefits of your providers. Reporting is where the success is.” – David Pickard, CEO at Phonexa

Traffic Flow Report with Phonexa

Analysis of the Filtered-Out Leads

Knowing what leads were filtered out of the system as incompatible by location, income level, age, and other business-specific parameters (for example, loan amount) can help improve your acquisition campaigns or understand what traffic is in demand among advertisers. With Phonexa, this analysis is done by Filter Analyzer, which evaluates the leads that enter the system against the advertisers’ criteria and excludes ones that don’t match any. Then you can see how many leads were filtered out and why.

Filter Analyzer with Phonexa

Publisher Sources

If you’re buying leads from several publishers, you surely want to know how they perform so you can double down on your most successful campaigns. With Phonexa, you can get a detailed evaluation of each of your affiliates, including the number of calls, call duration, call quality, conversion rate, and revenue.

Publisher Sources with Phonexa

Vanity Phone Numbers

As a user of Phonexa’s call tracking software for lead generation, Call Logic, you can get a free vanity number that will help you stand out from similar companies. Call tracking marketing numbers like 1-800-DENTIST or 844-411-YOGA can grow your pay-per-call revenue exponentially.

“Call tracking has proved extremely effective for Phonexa clients, especially inbound call-reliant businesses in industries like insurance or home services. For paid campaigns, they know which ads attract more calls, which also means they can easily double down on their best-performing marketing campaigns.” – Talar Malakian

 

Synergy with Other Lead Management Products

Last but not least, it’s vital that your call tracking service works in sync with your other tools like lead management and CRM platforms. Or it must come as a part of a bigger lead management ecosystem that already contains everything you need for effective performance marketing.

Here are some of the compatibility features of Phonexa’s Call Logic:

Consent Branches To Generate FCC-Compliant Call Leads

As you know, the Federal Communications Commission (FCC) has announced an update to the Telephone Consumer Protection Act (TCPA) – scheduled for January 27, 2025 – which will require obtaining prior express written consent before a business can contact a consumer.

This means you need lead generation technology that ensures you get consent easily.

Meet Phonexa’s Consent Branches, a technology that delivers consent requests to the right consumers while putting matching brands on the form. It’s all done automatically in seconds, and then you’ve got the consumer you need or the revenue for the sold lead.

Here’s how FCC-compliant Consent Branches work for call leads:

Step 1: An Affiliate Sends a Non-Personally-Identifiable Lead Data to Phonexa

First, an affiliate sends non-PII consumer information to Phonexa so the system can offer this specific lead to matching advertisers. Non-PII info may include the lead’s state-level location, preferences, and anything else that helps businesses decide whether the lead is a good fit.

Step 2: Phonexa Puts Matching Advertisers on a Lead Generation Form

Next, the companies that bid for the call lead are put on a lead generation form, which can include custom or generic consent language. Custom consent language is used for heterogeneous brands on a form, while generic consent language is used when all brands request the same type of consent (for example, all want to authorize phone calls only).

Here’s how custom consent language looks on a lead generation form:

Here’s how generic consent language looks on a lead generation form:

With generic consent language, consumers can select all providers in one click. However, the more brands obtain consent, the lower the purchase intent is.

 

Step 3: The Advertiser That Obtained Prior Express Written Consent Get Their Phone Number

Finally, advertisers who’ve been granted consent receive the lead’s phone number and can contact them directly. At this point, the lead is sold, and the payment goes to the affiliate.

Take a product tour to explore the Phonexa performance marketing ecosystem in action.

Phonexa – Your All-Encompassing Call Tracking Software for Lead Generation

I do believe Phonexa offers the best cloud-based call tracking and analytics software suite in the market for two reasons:

• Phonexa has everything you need. By uniting eight proprietary marketing solutions into a single comprehensive performance marketing software suite, Phonexa covers your performance marketing from top to bottom so you can synergize affiliate, email, social media, and other campaigns.
• Phonexa is safe and compliant. Phonexa’s proprietary Consent Branches allow marketers to obtain the required prior express written consent before contacting consumers.

Phonexa allows you to unlock marketable web and call lead insights for organic inbound and pay-per-call campaigns while ensuring 100% compliance and business ethics. Whether you sell or buy leads, you can be sure you’re safe and your consumers are happy.

“Using local phone numbers for call tracking is crucial for marketing campaigns, particularly in local markets. Customers are more likely to trust and engage with businesses that have local numbers, making them far more effective at capturing inbound calls and building brand credibility.” – Talar Malakian

 

Build your plan right away, or book a demo to learn how Phonexa’s call tracking software for lead generation can help you capture essential call data, measure marketing campaigns, and boost revenue.

Frequently Asked Questions

What is call tracking software for lead generation?

Call tracking software for lead generation is a platform that allows a business to track sales calls as well as any inbound calls from consumers, often including many supporting tools for distributing calls and capturing and interpreting call analytics.

What is inbound call tracking software?

Inbound call tracking software is a set of tools that allow marketers to track incoming calls so they can collect real-time and historical insights on callers and optimize marketing campaigns.

What is outbound call tracking software?

Outbound phone call tracking software is a set of tools that allow marketers to track outbound calls, measuring the call duration, keywords, and outcome, among other things. Just like inbound call tracking software, outbound call tracking software helps optimize call marketing campaigns.

What is call analytics?

Call analytics works by allocating unique call tracking phone numbers to each marketing channel. You can use analytics in call tracking to make educated spending decisions, identify issues that affect conversion rates, and generate more leads at a lower CPL.

What is IVR software?

Interactive voice response (IVR) is an automated phone system that interacts with consumers and captures customer information by providing them with options via a touch- or voice-based menu.

How much does online call tracking software for lead generation cost?

A call tracking software for lead generation typically has a monthly subscription cost, specific setup costs, and usage fees. How much your business will pay for the software depends on various factors.

Before moving ahead with the software of your choice, you may want to examine your needs:

• How many users do you need?
• How long do you need to store data?
• How many different publishers are you working with?

Having an answer to these questions will help you understand what the costs will be.