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Top Marketing Automation Trends in 2025

In times when digital transformation is rewriting the rules of the game, marketing automation is...

7 minute read

Behavior Analytics Customer Relationship Management E-Delivery Email Deliverability Email Marketing Automation Lead Analytics LMS Sync Marketing Analytics Marketing Automation Solutions Performance Marketing Predictive Modeling User Experience

9 Key Customer Retention Metrics for Unstoppable Business Growth

Imagine you’re the CEO of a fast-growing affiliate marketing company. Each month, you allocate a...

14 minute read

Conversational AI lead generation

Exploring the Promising Future of AI in Lead Generation

More and more leadgen professionals are exploring AI’s advanced capabilities to gauge how it can be leveraged to automate...

6 minute read

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13 Insanely Effective Lead Gen Strategies You’re Not Using

“If people like you, they’ll listen to you, but if they trust you, they’ll do...

17 minute read

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Affiliate Marketing Metrics and KPIs to Track in 2025

Affiliate marketing is all about tracking the right metrics and key performance indicators (KPIs) to...

21 minute read

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How To Run Pay-Per-Call Campaigns with Google Call-Only Ads

It’s no secret phone calls convert more customers than any other form of interaction, but...