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Marketing Analytics

What Is Website Visitor Tracking?
It’s no surprise that businesses need a strong online presence nowadays to succeed in the...
Leads into Revenue: Smart Strategies to Grow Your Revenue per Lead
Did you know that the average close rates are around 20% across industries, with only...
How To Maximize Your Business Potential With Call Center Analytics
When it comes to conversion rates, phone calls are the best lead source. With the...
Lead Generation: Free & Paid Leadgen Strategies & Where to Buy Leads
Learn how you can implement the perfect lead generation strategy to yield more business leads and reach historic levels of success.

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Dynamic Call Tracking: What Is It and How Does It Work?
Dynamic call tracking is a tracking technology that allows businesses to determine which marketing campaigns generate quality leads.
Insurance Marketing Analytics to Get More Purchase-Ready Leads
Learn how insurance companies have the power to use data to create long-term growth.
How Vanity Phone Numbers Can Help You Generate More Inbound Calls
Vanity numbers can be enormously valuable to businesses: here’s why.
How To Coordinate Lead Generation and Marketing Automation
Build optimized lead generation marketing strategies, enhance revenue, get leads, and capitalize on insights into the journey and lifecycle of your prospects.
What Is Lead Management and Why Is It Important?
Marketing is like a puzzle: it takes a lot of interconnected pieces to fit together just right.
CPM in Marketing: Does It Make Sense to Pay or Get Paid for Impressions?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service providers (ESPs) to cover the cost...

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