Content Lead

Victoria Berezhetska

8 Benefits Of Call Tracking For Small Businesses
If you’re a small business owner seeking to enhance your visibility and regain control over your calls, here are the benefits...
4 minute read
The Importance Of ROI: How It Helps Evaluate Business Decisions
Without accurate and relevant data, marketers cannot make educated decisions and ensure ROI attribution.
3 minute read
Reshaping CX With IVR: How To Refine Call Flows And Engage Clients
Utilizing an IVR system helps enterprises manage numerous calls, refine customer journeys, and stay available at all times. We...
4 minute read
How Location-based Call Tracking Works
Did you know how location-based call tracking works? It’s more complex than you may have thought.
10 minute read
Understanding Digital Attribution: How To Maximize The Value Of...
Let’s explore digital attribution in more detail and analyze the different types of attribution models.
5 minute read
How Call Conversation Analytics Boost Business Performance
With the valuable intel conversation analytics can provide, companies can get actionable insights into product development,...
4 minute read
Why You Should Be Using Google Responsive Search Ads
Google Responsive Ads take paid ads to a new level of targeting and testing. Here is a detailed look at some of the advantages...
14 minute read
The Ultimate Guide To Inbound Call Tracking Software
Inbound calls are the path to growth. Here is everything you need to know about inbound call tracking software.
12 minute read
What Is CPM in Email Marketing and Why Does It Matter?
In email marketing, CPM (cost per mile) refers to the cost of sending a thousand email messages. It's used by email service...
16 minute read
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